
YCP Sustainability Experts in Middle East

The Middle East presents vast business opportunities in sustainability, underscoring the region's dynamic growth.
Entering sustainability in the Middle East faces barriers, including regulatory complexity and diverse market expectations.
YCP stands out as the premier sustainability consulting firm in the Middle East, essential for navigating this promising but challenging market.

YCP in Numbers
Navigate and Succeed:
Middle East Sustainability at Your Service

Sustainability Strategy & Implementation
Guiding ME firms in eco-friendly transitions & sustainable growth practices.

Double Materiality
Expertise in assessing both financial and non-financial impacts of sustainability efforts in the Middle East.

Decarbonization & Net-Zero Strategy
Helping businesses in the Middle East strategize for a sustainable future by achieving net-zero emissions.

Climate Change Risks and Opportunities
Specializing in identifying climate risks and opportunities, aiding Middle East firms in sustainable growth.

Sustainability Due Diligence
We assess sustainable practices in the Middle East to improve compliance, efficiency, and reputation.

Supply Chain Assessment
Optimize your supply chain in the Middle East with our assessments, enhancing efficiency and sustainability.

ESG Reporting
Expert advice on ESG Reporting in the Middle East, enhancing sustainable business practices and compliance.

Investor Relations & Fundraising
Specializing in fostering robust investor relationships and strategic fund acquisition in the Middle East.

Organization & Governance Design
Optimizing structures & governance for robust operations in the Middle East's diverse business landscape.
Our Industries












Dominate Middle East Through Sustainability
Rising Necessity for Green Business Practices
- 65% of Middle Eastern consumers prefer eco-friendly solutions, compelling firms to enhance sustainability practices.
- Currently, improvements in green tech open up new possibilities for cost-saving and essential operational innovation as global eco-standards continue evolving.
Pressure to Meet Government Regulations
- With over 50% of MENA governments imposing sustainability mandates, companies face stringent compliance pressures requiring adaptability.
- This regulatory landscape enriches opportunities for expertise in consultancy, aiding governments in refining protocols for a greener regional economy.
Expanding Market for Sustainable Products
- An estimated 30% growth in demand for green products is forecast across the MENA market by 2025, urging businesses to tap into new revenue streams.
- Firms transforming operations toward sustainability can uniquely position themselves ahead of emerging market trends and consumer preferences.
Innovations in Sustainable Technologies
- Projections indicate AI advancements could drive a 20% efficiency increase by 2030 in sustainability endeavors within the Middle East.
- Embracing AI in operations facilitates not just efficiency but groundbreaking advancements in sustainable infrastructure possible investments.
Our Clients
We have worked with more than 2000 companies throughout various industries.



What Our Clients Say About Us
"It has been a great experience working with the YCP project team. The market insights and strategic assessments were well-researched, analyzed and presented; ensuring that we have a deeper understanding of the business dynamics in the Middle East. This has helped SATS to validate its business case projections, as well as strengthened its intended strategies to grow in the market. We are equally impressed by the timeliness and quick turnaround of the project, given the compressed time that we have set for the project team. The personal involvement of the team has underscored the high quality of client service that YCP pledges. We are happy to recommend YCP and of course, look forward to engaging them again in future endeavors."
AVP Corporate Business Development
SATS (Singapore Airport Terminal Services)
"We have now completed our study on entering a new market successfully and I wish to thank the YCP team for the professional and urgent approach given our requirement relating to the specific market assessments, feasibility studies, a partner search and financial evaluation on a primary acquisition target in our market of interest. I am satisfied YCP developed a differentiated route-to-market strategy that is comprehensive and delivered pleasingly ahead of time to meet our tight deadlines. Our objectives were met in full and I look forward to working with the YCP team again in the future."

General Manager
Abu Dhabi Motors
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Market Study and Opportunity Assessment for Plant-Based Protein Crops
Client
Global Ingredients Solutions Provider
Area
Asia Pacific
Expertise Scope
Market Analysis and Sizing
Project Summary
We conducted a comprehensive study to identify the most attractive sources for plant-based protein crops and assess demand within the APAC market. Our approach included in-depth industry analysis, market sizing, supplier mapping, and regional synthesis, providing the client with a clear understanding of market opportunities and the competitive landscape for plant-based proteins in the region.
Bid Strategy Development and Advisory Support for On-Shore Wind Energy Projects
Client
Renewable Energy Developer in Southeast Asia
Area
Southeast Asia
Expertise Scope
Renewable Energy Bid Strategy and Advisory, Financial Modeling
Project Summary
We supported the client in bidding for on-shore wind energy projects in the second phase of the GEAP. Our advisory services included reviewing the Terms of Reference and Auction Procedure, conducting analyses to shortlist wind sites, preparing an internal business plan, performing market scans and interloper analysis, developing financial models, and crafting a bid strategy to boost the client's competitiveness in securing these renewable energy projects.
YCP in Media












Publications




Meet Our Experts
Establish industry dominance with our experts and partners

Pilar Dieter
Managing Partner
Nationality: American
Country Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Jun Amano
Partner
Nationality: Japanese
Country Coverage:
UK, Germany, France, Italy, Spain, Portugal, Switzerland, Netherlands, Poland, Greece, Romania
Past Experience:
Dentsu Inc

Mehdi Jaouadi
Partner
Nationality: French
Country Coverage:
Thailand, France, UK, Mexico, Myanmar, Cambodia, Laos.
Past Experience:
METRO AG, L'Oréal

Laurent Fihey
Partner
Nationality: French
Country Coverage:
Europe (most countries), Greater China, Japan, South Korea, Thailand, Vietnam, Philippines, Indonesia, Saudi Arabia, Morocco, USA, Canada, Mexico
Past Experience:
Arthur Andersen, Advancy
Talk to Our Sustainability Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus