YCP in Numbers
As ESG regulations rapidly increase across the Middle East,
81%
of regional firms now report sustainability as a core priority*, highlighting the urgent need for expert partnership in navigating these evolving frameworks.
Source: PwC, 2024
YCP Sustainability Experts in Middle East
In the rapidly evolving Middle East, various industries are acknowledging the pressing need for a dependable sustainability consulting provider to thrive amidst market dynamics. Companies operating in this region face unique challenges and opportunities, necessitating tailored approaches to sustainability to ensure enduring success and competitiveness.
YCP, with its seasoned professionals and profound industry insights, delivers unparalleled Middle East sustainability consulting services. Our track record of addressing market barriers, aiding market entry, and fostering growth across diverse sectors in the region is a testament to our strategic, hands-on guidance. We empower clients by navigating complexities, ensuring they leverage strategic sustainability practices to unlock potential and create lasting value.
YCP stands as the trusted partner for businesses aiming to excel in the Middle East market, prioritizing sustainability. Our blend of global expertise and regional insights enables us to provide solutions that are both innovative and practical, ensuring clients achieve impactful sustainability milestones with confidence.
Navigate and Succeed:
Middle East Sustainability at Your Service
Sustainability Strategy & Implementation
Guiding ME firms in eco-friendly transitions & sustainable growth practices.
Decarbonization & Net-Zero Strategy
Helping businesses in the Middle East strategize for a sustainable future by achieving net-zero emissions.
Sustainability Due Diligence
We assess sustainable practices in the Middle East to improve compliance, efficiency, and reputation.
ESG Reporting
Expert advice on ESG Reporting in the Middle East, enhancing sustainable business practices and compliance.
Organization & Governance Design
Optimizing structures & governance for robust operations in the Middle East's diverse business landscape.
Double Materiality
Expertise in assessing both financial and non-financial impacts of sustainability efforts in the Middle East.
Climate Change Risks and Opportunities
Specializing in identifying climate risks and opportunities, aiding Middle East firms in sustainable growth.
Supply Chain Assessment
Optimize your supply chain in the Middle East with our assessments, enhancing efficiency and sustainability.
Investor Relations & Fundraising
Specializing in fostering robust investor relationships and strategic fund acquisition in the Middle East.
Sustainability Strategy & Implementation
Guiding ME firms in eco-friendly transitions & sustainable growth practices.
Climate Change Risks and Opportunities
Specializing in identifying climate risks and opportunities, aiding Middle East firms in sustainable growth.
ESG Reporting
Expert advice on ESG Reporting in the Middle East, enhancing sustainable business practices and compliance.
Double Materiality
Expertise in assessing both financial and non-financial impacts of sustainability efforts in the Middle East.
Sustainability Due Diligence
We assess sustainable practices in the Middle East to improve compliance, efficiency, and reputation.
Investor Relations & Fundraising
Specializing in fostering robust investor relationships and strategic fund acquisition in the Middle East.
Decarbonization & Net-Zero Strategy
Helping businesses in the Middle East strategize for a sustainable future by achieving net-zero emissions.
Supply Chain Assessment
Optimize your supply chain in the Middle East with our assessments, enhancing efficiency and sustainability.
Organization & Governance Design
Optimizing structures & governance for robust operations in the Middle East's diverse business landscape.
Our Industries
Dominate Middle East Through Sustainability
Rising Necessity for Green Business Practices
- 65% of Middle Eastern consumers prefer eco-friendly solutions, compelling firms to enhance sustainability practices.
- Currently, improvements in green tech open up new possibilities for cost-saving and essential operational innovation as global eco-standards continue evolving.
Pressure to Meet Government Regulations
- With over 50% of MENA governments imposing sustainability mandates, companies face stringent compliance pressures requiring adaptability.
- This regulatory landscape enriches opportunities for expertise in consultancy, aiding governments in refining protocols for a greener regional economy.
Expanding Market for Sustainable Products
- An estimated 30% growth in demand for green products is forecast across the MENA market by 2025, urging businesses to tap into new revenue streams.
- Firms transforming operations toward sustainability can uniquely position themselves ahead of emerging market trends and consumer preferences.
Innovations in Sustainable Technologies
- Projections indicate AI advancements could drive a 20% efficiency increase by 2030 in sustainability endeavors within the Middle East.
- Embracing AI in operations facilitates not just efficiency but groundbreaking advancements in sustainable infrastructure possible investments.
Our Clients
We have worked with more than 2000 companies throughout various industries.
What Our Clients Say About Us
"It has been a great experience working with the YCP project team. The market insights and strategic assessments were well-researched, analyzed and presented; ensuring that we have a deeper understanding of the business dynamics in the Middle East. This has helped SATS to validate its business case projections, as well as strengthened its intended strategies to grow in the market. We are equally impressed by the timeliness and quick turnaround of the project, given the compressed time that we have set for the project team. The personal involvement of the team has underscored the high quality of client service that YCP pledges. We are happy to recommend YCP and of course, look forward to engaging them again in future endeavors."
AVP Corporate Business Development
SATS (Singapore Airport Terminal Services)
"We have now completed our study on entering a new market successfully and I wish to thank the YCP team for the professional and urgent approach given our requirement relating to the specific market assessments, feasibility studies, a partner search and financial evaluation on a primary acquisition target in our market of interest. I am satisfied YCP developed a differentiated route-to-market strategy that is comprehensive and delivered pleasingly ahead of time to meet our tight deadlines. Our objectives were met in full and I look forward to working with the YCP team again in the future."
General Manager
Abu Dhabi Motors
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Market Study and Opportunity Assessment for Plant-Based Protein Crops
Client
Global Ingredients Solutions Provider
Area
Asia Pacific
Expertise Scope
Market Analysis and Sizing
Project Summary
We conducted a comprehensive study to identify the most attractive sources for plant-based protein crops and assess demand within the APAC market. Our approach included in-depth industry analysis, market sizing, supplier mapping, and regional synthesis, providing the client with a clear understanding of market opportunities and the competitive landscape for plant-based proteins in the region.
Bid Strategy Development and Advisory Support for On-Shore Wind Energy Projects
Client
Renewable Energy Developer in Southeast Asia
Area
Southeast Asia
Expertise Scope
Renewable Energy Bid Strategy and Advisory, Financial Modeling
Project Summary
We supported the client in bidding for on-shore wind energy projects in the second phase of the GEAP. Our advisory services included reviewing the Terms of Reference and Auction Procedure, conducting analyses to shortlist wind sites, preparing an internal business plan, performing market scans and interloper analysis, developing financial models, and crafting a bid strategy to boost the client's competitiveness in securing these renewable energy projects.
YCP in Media
Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.
At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.
Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.
Publications
Partnering for Success in Saudi Arabia Construction
Saudi Arabia’s construction sector is expanding rapidly under Vision 2030, driven by megaprojects, urban growth, and PIF investment. Foreign contractors face significant opportunities, but success depends on local partnerships, regulatory compliance, strong local track records, and navigating procurement and payment risks.
Transforming Saudi Arabia into the Middle East's Logistics Powerhouse
Saudi Arabia’s logistics sector is central to Vision 2030, supported by its strategic location, infrastructure investment, and rapid e-commerce growth. While progress is underway, accelerated digital adoption and public–private collaboration will be key to building a competitive regional and global logistics hub.
Saudi Arabia's Road Towards Becoming a Cashless Society by 2030
Saudi Arabia is accelerating its shift toward a cashless economy under Vision 2030, driven by digital adoption, government-backed payment infrastructure, and a growing fintech ecosystem. While challenges remain, continued collaboration between regulators, banks, and fintechs is key to achieving inclusive, scalable adoption.
Future of Global Corporations: Key Trends and How to Turn Them Into Strategy
Global corporations face structural change driven by climate pressure, digital disruption, and geopolitical fragmentation. This paper outlines key trends reshaping work, skills, and corporate purpose, and presents a practical framework to translate these forces into resilient, future-ready strategies.
Meet Our Experts
Establish industry dominance with our experts and partners
Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting
Jun Amano
Partner
Nationality: Japanese
Region Coverage:
Europe
Past Experience:
Dentsu Inc
Leon Cheng
Partner
Nationality: Chinese
Region Coverage:
Asia, North America, South America
Past Experience:
EAC, DHL
Mehdi Jaouadi
Partner
Nationality: French
Region Coverage:
Asia, Europe, South America
Past Experience:
METRO AG, L'Oréal
Abhisek Mukherjee
Managing Partner
Nationality: Indian
Region Coverage:
Asia, Europe, North America
Past Experience:
SDG, Accenture Strategy
Jatin Gulati
Managing Partner
Nationality: Indian
Region Coverage:
Asia
Past Experience:
McKinsey & Company, Accenture Strategy
Keiya Masuno
Partner
Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe, Asia, Middle East, Africa, North America, South America
Past Experience:
Arthur Andersen, Advancy
Imad Alfadel
Partner
Nationality: Emiratis
Region Coverage:
UAE, Indonesia and Singapore
Past Experience:
Emerging Investment Partners (EIP), Generation Alfa SA
Talk to Our Sustainability Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
