YCP in Numbers
As 89% of Filipino consumers prefer brands with strong local identity,
89%
partnering for branding is vital to resonate with the nation’s dynamic market.
Source: Nielsen, 2024
YCP Branding Experts in Philippines
In the rapidly evolving landscape of industries in the Philippines, businesses are constantly in need of reliable Branding Consulting providers. This demand is driven by the competitive market environment, where companies are striving to distinguish themselves from their rivals. To thrive, organizations must leverage innovative branding strategies that resonate with local audiences while keeping pace with global trends.
YCP, with its team of global professionals, offers exceptional Branding Consulting services, helping clients navigate market challenges and opportunities. Our deep understanding of the Philippine market conditions combined with hands-on guidance and strategic insights enables us to breakdown entry barriers and foster sustainable growth for businesses. From market positioning to brand identity development, YCP equips companies with the tools necessary to achieve remarkable success.
As a trusted Branding Consulting partner, YCP's expertise in the Philippines market has steered numerous organizations toward achieving their branding goals with precision and clarity. The unwavering commitment to excellence, bolstered by a robust international network, ensures that YCP remains the preferred choice among decision makers in the quest for sustained business growth and brand brilliance.
Navigate and Succeed: Philippines Branding at Your Service
YCP's expertise in the Philippines market allows us to create branding strategies that resonate deeply with local consumers, driving growth and loyalty.
With a focus on the dynamic Philippine consumer landscape, our branding services are tailored to elevate your brand’s value and market presence uniquely.
Our team of professionals leverages in-depth local insights and global trends to position your brand at the forefront of the Philippine market, ensuring sustainable success.
Our Industries
Dominate Philippines Through Branding
Rising Demand for Brand Visibility in the Philippines
- Brand consulting demand grew 15% in 2022 as companies sought differentiation. This surge shows branding's crucial role in competitive Philippine markets.
- Consultancies can harness this demand by innovating. A focus on digital transformation and creative campaigns elevates brand standings and navigates evolving markets.
Adaption to Rapid Digitalization in the Local Market
- With 79 million internet users, digital integration has doubled in importance for brands seeking relevance and adaptability in dynamic market landscapes.
- Embracing this digital trend, brand consultants can help businesses improve digital marketing, unlocking innovations bred by the ever-connected customer economies.
Expanding Engagement Through Ecommerce Comprehensive Strategies
- Ecommerce users reached 52 million and rising, indicating significant growth. For businesses, aligning brand strategies with e-retail affects customer reach dramatically.
- It’s crucial to leverage consultancy for deep-diving into ecommerce trends, crafting cohesive strategies that target consumer behaviors specific to the online marketplaces.
Potential to Shape Nationwide Perceptions Locally
- 79% increase in Filipinos seeking localized service is a call to represent diverse brand stories. Conveying distinctive messaging heightens brand relatability.
- This increasing localization opens avenues where branding tie into community stories. Consultants can guide in aligning brand identity to resonate with unique cultural narratives.
Our Clients
We have worked with more than 2000 companies throughout various industries.
What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"During the course of 2009 and 2010, YCP carried out extensive research on roofing materials market for Monier (previously Lafarge Roofing) in Asia. The experience and expertise of YCP in building materials markets in Asia and the strong analytical skills of their consultants resulted in high-quality output for their various assignments, driven by in-depth field investigations. The findings and recommendations provided by YCP have proved extremely valuable for Monier to identify and assess growth opportunities in the region, and to support Monier’s strategic approach and planning in the region. I am therefore happy to recommend YCP as a valuable partner to any company interested in their research and consulting capabilities."
Managing Director Thailand and Indonesia
Monier Roofing (Previously Lafarge)
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
E-Commerce Website Development
Client
A Japanese medical equipment manufacturer
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client needed support tapping into the Southeast Asian market and building an e-commerce channel. We created a market entry strategy in three countries, developed localised landing pages, and managed client campaigns to gain market access.
Event Website Development for an Industrial Automation Conference
Client
A Japanese machine vision distributor
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client wanted to promote an event for industry leaders in industrial automation and IoT. We created a comprehensive event website that integrated with an event technology platform, Eventbrite. This resulted in 250 RSVPs, primarily from the site.
YCP in Media
Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.
At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.
Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.
Publications
Food Resilience through Sustainable Hydroponic Agribusiness in the Philippines
Despite being a major agricultural producer, the Philippines faces food security risks from climate change and supply disruptions. Hydroponics offers a resilient alternative, enabling efficient, localized production. Growing household and commercial adoption highlights its potential to strengthen urban food supply and long-term resilience.
The Next Level: The Rise of Esports in the Philippines
Global esports has become a mainstream industry, but the Philippines remains at an early stage despite strong gaming participation. Mobile esports, led by Mobile Legends, shows how accessibility and publisher support can drive growth. With balanced investment across competition, content, and reach, the industry can continue to scale.
Digitalization in the Philippine Logistics Industry
The Philippine logistics industry faces inefficiencies from manual processes, fragmented coordination, and archipelagic constraints. As trade and e-commerce grow, digitalization is becoming essential to improve transparency, shorten lead times, and reduce costs, positioning logistics players for long-term competitiveness.
The Digitization of the Philippine Wallet: E-Money's Emergence in the Philippines
Despite strong digital adoption, the Philippines remains heavily cash-based, creating opportunity for e-money to advance financial inclusion. Supported by BSP regulation and mobile wallets, e-money usage is rising across transfers and payments, positioning digital wallets as key drivers of the country’s cashless transition.
Meet Our Experts
Establish industry dominance with our experts and partners
Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs
Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting
Shingo Kasumoto
Managing Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
P&G
Takahiro Okawara
Partner
Nationality: Japanese
Region Coverage:
Japan, Singapore, Thailand, Vietnam, Indonesia
Past Experience:
Accenture, Rakuten
Jatin Gulati
Partner
Nationality: Indian
Region Coverage:
Asia
Past Experience:
McKinsey & Company, Accenture Strategy
Eunice Maximo
Partner
Nationality: Filipino
Region Coverage:
Asia
Past Experience:
Nexlabs, Propel Manila
Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe, Asia, Middle East, Africa, North America, South America
Past Experience:
Arthur Andersen, Advancy
Eucel Josef Maximo
Partner
Nationality: Filipino
Region Coverage:
Asia
Past Experience:
Nexlabs, Reckitt
Talk to Our Branding Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
