Philippines Consumer Research

YCP excels in consumer research in the Philippines, aiding businesses to flourish in the competitive local market. With over a decade of experience, YCP offers comprehensive Philippines Consumer Research, providing hands-on support and insights for success.

YCP Solidiance Consumer Research Experts in Philippines

In today’s fast-evolving business landscape, industries across the Philippines are facing unprecedented challenges. To navigate the complexities and thrive in this competitive environment, a reliable Consumer Research provider is essential. This nuanced understanding of consumer behavior and market trends is indispensable for companies aiming to achieve sustained growth.

YCP stands at the forefront of empowering industries with its exemplary Consumer Research services. Our team of global professionals leverages deep-rooted knowledge and insights to overcome market barriers, guiding clients through market entry and expansion efforts with precision. Through our hands-on approach, we've been instrumental in addressing and solving critical strategic dilemmas for our partners in the Philippines, ensuring that companies not only meet but exceed their growth objectives.

As a trusted Consumer Research partner, YCP emboldens businesses to navigate the intricacies of the Philippines market with confidence. Our commitment to delivering insightful, actionable solutions has made us the partner of choice for companies seeking not just to participate, but to lead in their respective industries.

YCP in Numbers

Projects across Asia

Offices

Portfolio Businesses

Professionals

YCP’s In-Depth Expertise in Green Energy

Navigate and Succeed: Philippines Consumer Research at Your Service

In the dynamic market of the Philippines, consumer research has emerged as an indispensable tool for cutting-edge businesses. Identifying shifting consumer preferences is pivotal for staying ahead.

YCP stands at the forefront, offering paramount Philippines Consumer Research services. Our in-depth local insights and data-driven strategies equip businesses to thrive in the competitive Philippine landscape.

Leveraging advanced analytics and local expertise, YCP ensures clients in the Philippines harness the full potential of consumer research. Our tailor-made solutions pave the way for sustainable growth and innovation.

Our Industries

Dominate Philippines Through Consumer Research

Consumer Demands Accelerating Rapidly

The consumer market in the Philippines reached 110M individuals, meaning businesses must use consumer research to align with buyer preferences swiftly.
As tastes evolve, using consumer data helps businesses offer products that suit local trends, maximizing customer satisfaction and loyalty in a competitive market.

Essential for Competitive Market Inclusion

Over 80% of Filipino internet users make online purchases, highlighting that consumer research is crucial to outperform rivals in the digital shopping landscape.
To maintain relevance, businesses can use insights from consumer analytics to gain a deeper understanding of customer motivations, building strategies that outshine competitors.

Expand Product Strategies with Data Insights

An annual increase of 10% in retail sales indicates a vast opportunity for creating new, innovative product lines tailored precisely to consumer insights.
Understanding diverse customer needs allows companies to innovate, devising products that stand out in a crowded market, effectively capturing untapped demand.

Enhance Customer Experience and Satisfaction

Consumers express 95% preference for personalized commerce experiences, implying that real-time consumer data analytics can revolutionize customer satisfaction.
Utilizing advanced research techniques helps businesses deliver engaging, customized experiences, enhancing relationships and establishing stronger brand connections.

Our Clients

We have worked with more than 2000 companies throughout various industries.

What Our Clients Say About Us

"The engagement conducted by YCP Solidiance was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP Solidiance team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP Solidiance, they managed to get very insightful and unbiased recommendations for our business."

Marketing Implementer for Indonesia, Singapore & Vietnam

Shell

"During the course of 2009 and 2010, YCP Solidiance carried out extensive research on roofing materials market for Monier (previously Lafarge Roofing) in Asia. The experience and expertise of YCP Solidiance in building materials markets in Asia and the strong analytical skills of their consultants resulted in high-quality output for their various assignments, driven by in-depth field investigations. The findings and recommendations provided by YCP Solidiance have proved extremely valuable for Monier to identify and assess growth opportunities in the region, and to support Monier’s strategic approach and planning in the region. I am therefore happy to recommend YCP Solidiance as a valuable partner to any company interested in their research and consulting capabilities."

Managing Director Thailand and Indonesia

Monier Roofing (Previously Lafarge)

Results Through Expertise: Case Studies

Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.

Assessment of Opportunity for IoT and Smart Homes

Client

A Japanese consumer products company

Area

Australia, Malaysia, Vietnam

Expertise Scope

Market Recommendation, Strategy

Project Summary

Our team researched the coverage areas to discover current trends and consumer attitudes. We provided the client with a detailed approach and recommendation for specific USPs, comparing both B2B and B2C markets.

Distributor Support Strategy for Lubricants in Vietnam

Client

A Vietnamese lubricant distributor

Area

Vietnam

Expertise Scope

Distributor Assessment, Stakeholder Meetings, Site Visit Reporting

Project Summary

Our team initiated the project with a kick-off meeting in Ho Chi Minh City to align with client's needs and prepare for upcoming interviews. We organized and scheduled site visits and meetings with shortlisted distributors. Following this, we led distributor meetings, providing summary translations. Finally, we delivered a post-site visit report, profiling and prioritizing each distributor based on the interviews.