YCP in Numbers
With 71% of Philippine executives citing fast-changing consumer trends,
71%
companies entering this market need local market research expertise to stay ahead.
Source: PwC, 2024
YCP Market Research Experts in Philippines
In today's fast-paced Philippines market, various industries are facing increased competition and evolving consumer demands. A dependable market research consulting firm is vital for businesses aiming to gain strategic insights, enhancing their ability to navigate industry challenges and seize growth opportunities in the dynamic Philippine landscape.
YCP stands as a leader in market research within the Philippines, leveraging its extensive global expertise and deep local insights to deliver outstanding strategic consulting services. Through a profound understanding of client needs and the intricacies of the Philippine market, YCP provides tailored solutions that effectively address market entry barriers and foster growth. Our hands-on guidance enables companies to gain a competitive edge across various sectors.
Choosing YCP as your trusted market research consulting partner means engaging with an authoritative ally dedicated to driving your business success in the Philippines' vibrant market. With a history of excellence, we provide businesses the edge and assurance needed for sustained performance.
Navigate and Succeed:
Philippines Market Research at Your Service
Market Landscape
Expert analysis of the Philippines market trends to guide businesses in strategic decisions.
Industry Structure and Trend
We analyze Philippines' market structures & trends, offering insights for strategic business decisions.
Business Partner Search & Screening
We find & assess the right Philippine partners, streamlining your market entry.
Market Size
Expert analysis on the Philippines market size, aiding businesses in strategic planning and growth.
Competitive Benchmark
Assess rivals in the Philippines to boost your market position with our tailored competitive benchmarking analysis.
B2B/B2C Customer Survey
Specializing in both B2B and B2C surveys in the Philippines, we gather crucial market insights to drive your business growth.
Market Landscape
Expert analysis of the Philippines market trends to guide businesses in strategic decisions.
Business Partner Search & Screening
We find & assess the right Philippine partners, streamlining your market entry.
Market Size
Expert analysis on the Philippines market size, aiding businesses in strategic planning and growth.
B2B/B2C Customer Survey
Specializing in both B2B and B2C surveys in the Philippines, we gather crucial market insights to drive your business growth.
Industry Structure and Trend
We analyze Philippines' market structures & trends, offering insights for strategic business decisions.
Competitive Benchmark
Assess rivals in the Philippines to boost your market position with our tailored competitive benchmarking analysis.
Our Industries
Dominate Philippines Through Market Research
Shifting Consumer Preferences in the Philippines
- 70% of Philippine consumers show preference for data-backed decisions, impacting companies reliant on outdated methods, urging a change to market research consulting.
- This trend indicates the growing appetite for accurate insights, paving the way for businesses to adopt innovative research solutions that align with evolving choices of consumers.
Leveraging Data in Business Strategy Formulation
- With only 30% integration rate of tangible market insights in strategic plans, numerous businesses risk stagnation, pushing the necessity of dedicated research services.
- Integrating deep data analysis introduces predictive insights for brands, enhancing strategic decision-making processes crucial in staying competitive in the varied Filipino market.
Untapped Niche Markets Across Philippine Demographics
- Growing sectors, like tech and e-commerce constituting 15% growth annually, present uncharted segments, urging businesses to capitalize on specialized research findings.
- Exploring these untapped areas allows for tailored marketing strategies, fostering diversification, thereby strengthening market positioning and getting a sizable economic foothold.
Collaborative Growth Opportunities with Local Experts
- Philippine partnership potential with local experts is unleveraged by 50%, inviting effective regional collaborations to boost market intelligence and reach.
- These collaborations signal potential enhancements in tactical approaches while echoing a respectful nod to local perspectives and better resonating with local audiences.
Our Clients
We have worked with more than 2000 companies throughout various industries.
What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"During the course of 2009 and 2010, YCP carried out extensive research on roofing materials market for Monier (previously Lafarge Roofing) in Asia. The experience and expertise of YCP in building materials markets in Asia and the strong analytical skills of their consultants resulted in high-quality output for their various assignments, driven by in-depth field investigations. The findings and recommendations provided by YCP have proved extremely valuable for Monier to identify and assess growth opportunities in the region, and to support Monier’s strategic approach and planning in the region. I am therefore happy to recommend YCP as a valuable partner to any company interested in their research and consulting capabilities."
Managing Director Thailand and Indonesia
Monier Roofing (Previously Lafarge)
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Assessment of Opportunity for IoT and Smart Homes
Client
A Japanese consumer products company
Area
Australia, Malaysia, Vietnam
Expertise Scope
Market Recommendation, Strategy
Project Summary
Our team researched the coverage areas to discover current trends and consumer attitudes. We provided the client with a detailed approach and recommendation for specific USPs, comparing both B2B and B2C markets.
Distributor Support Strategy for Lubricants in Vietnam
Client
A Vietnamese lubricant distributor
Area
Vietnam
Expertise Scope
Distributor Assessment, Stakeholder Meetings, Site Visit Reporting
Project Summary
Our team initiated the project with a kick-off meeting in Ho Chi Minh City to align with client's needs and prepare for upcoming interviews. We organized and scheduled site visits and meetings with shortlisted distributors. Following this, we led distributor meetings, providing summary translations. Finally, we delivered a post-site visit report, profiling and prioritizing each distributor based on the interviews.
YCP in Media
Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.
At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.
Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.
Publications
Food Resilience through Sustainable Hydroponic Agribusiness in the Philippines
Despite being a major agricultural producer, the Philippines faces food security risks from climate change and supply disruptions. Hydroponics offers a resilient alternative, enabling efficient, localized production. Growing household and commercial adoption highlights its potential to strengthen urban food supply and long-term resilience.
The Next Level: The Rise of Esports in the Philippines
Global esports has become a mainstream industry, but the Philippines remains at an early stage despite strong gaming participation. Mobile esports, led by Mobile Legends, shows how accessibility and publisher support can drive growth. With balanced investment across competition, content, and reach, the industry can continue to scale.
Digitalization in the Philippine Logistics Industry
The Philippine logistics industry faces inefficiencies from manual processes, fragmented coordination, and archipelagic constraints. As trade and e-commerce grow, digitalization is becoming essential to improve transparency, shorten lead times, and reduce costs, positioning logistics players for long-term competitiveness.
The Digitization of the Philippine Wallet: E-Money's Emergence in the Philippines
Despite strong digital adoption, the Philippines remains heavily cash-based, creating opportunity for e-money to advance financial inclusion. Supported by BSP regulation and mobile wallets, e-money usage is rising across transfers and payments, positioning digital wallets as key drivers of the country’s cashless transition.
Meet Our Experts
Establish industry dominance with our experts and partners
Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs
Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting
Shingo Kasumoto
Managing Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
P&G
Takahiro Okawara
Managing Partner
Nationality: Japanese
Region Coverage:
Japan, Singapore, Thailand, Vietnam, Indonesia
Past Experience:
Accenture, Rakuten
Jatin Gulati
Managing Partner
Nationality: Indian
Region Coverage:
Asia
Past Experience:
McKinsey & Company, Accenture Strategy
Eunice Maximo
Partner
Nationality: Filipino
Region Coverage:
Asia
Past Experience:
Nexlabs, Propel Manila
Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe, Asia, Middle East, Africa, North America, South America
Past Experience:
Arthur Andersen, Advancy
Eucel Josef Maximo
Partner
Nationality: Filipino
Region Coverage:
Asia
Past Experience:
Nexlabs, Reckitt
Talk to Our Market Research Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
