Philippines Market Research Consulting

YCP offers premier Market Research consulting services in the Philippines, leveraging our extensive network across Asia to provide unparalleled insights and strategies.

YCP Market Research Experts in Philippines

The Philippines offers vast business potential, driven by a dynamic market landscape.

Entering the market research sector in the Philippines presents unique challenges and barriers.

YCP stands as the premier market research consulting firm in the Philippines, leveraging deep insights and expertise.

YCP in Numbers

Project Across Asia

Offices

Portfolio Businesses

Professionals

Navigate and Succeed:
Philippines Market Research at Your Service

Market Landscape

Expert analysis of the Philippines market trends to guide businesses in strategic decisions.

Market Size

Expert analysis on the Philippines market size, aiding businesses in strategic planning and growth.

Industry Structure and Trend

We analyze Philippines' market structures & trends, offering insights for strategic business decisions.

Competitive Benchmark

Assess rivals in the Philippines to boost your market position with our tailored competitive benchmarking analysis.

Business Partner Search & Screening

We find & assess the right Philippine partners, streamlining your market entry.

B2B/B2C Customer Survey

Specializing in both B2B and B2C surveys in the Philippines, we gather crucial market insights to drive your business growth.

Our Industries

Dominate Philippines Through Market Research

Shifting Consumer Preferences in the Philippines

70% of Philippine consumers show preference for data-backed decisions, impacting companies reliant on outdated methods, urging a change to market research consulting.
This trend indicates the growing appetite for accurate insights, paving the way for businesses to adopt innovative research solutions that align with evolving choices of consumers.

Leveraging Data in Business Strategy Formulation

With only 30% integration rate of tangible market insights in strategic plans, numerous businesses risk stagnation, pushing the necessity of dedicated research services.
Integrating deep data analysis introduces predictive insights for brands, enhancing strategic decision-making processes crucial in staying competitive in the varied Filipino market.

Untapped Niche Markets Across Philippine Demographics

Growing sectors, like tech and e-commerce constituting 15% growth annually, present uncharted segments, urging businesses to capitalize on specialized research findings.
Exploring these untapped areas allows for tailored marketing strategies, fostering diversification, thereby strengthening market positioning and getting a sizable economic foothold.

Collaborative Growth Opportunities with Local Experts

Philippine partnership potential with local experts is unleveraged by 50%, inviting effective regional collaborations to boost market intelligence and reach.
These collaborations signal potential enhancements in tactical approaches while echoing a respectful nod to local perspectives and better resonating with local audiences.

Our Clients

We have worked with more than 2000 companies throughout various industries.

What Our Clients Say About Us

"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."

Marketing Implementer for Indonesia, Singapore & Vietnam

Shell

"During the course of 2009 and 2010, YCP carried out extensive research on roofing materials market for Monier (previously Lafarge Roofing) in Asia. The experience and expertise of YCP in building materials markets in Asia and the strong analytical skills of their consultants resulted in high-quality output for their various assignments, driven by in-depth field investigations. The findings and recommendations provided by YCP have proved extremely valuable for Monier to identify and assess growth opportunities in the region, and to support Monier’s strategic approach and planning in the region. I am therefore happy to recommend YCP as a valuable partner to any company interested in their research and consulting capabilities."

Managing Director Thailand and Indonesia

Monier Roofing (Previously Lafarge)

Results Through Expertise: Case Studies

Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.

Assessment of Opportunity for IoT and Smart Homes

Client

A Japanese consumer products company

Area

Australia, Malaysia, Vietnam

Expertise Scope

Market Recommendation, Strategy

Project Summary

Our team researched the coverage areas to discover current trends and consumer attitudes. We provided the client with a detailed approach and recommendation for specific USPs, comparing both B2B and B2C markets.

Distributor Support Strategy for Lubricants in Vietnam

Client

A Vietnamese lubricant distributor

Area

Vietnam

Expertise Scope

Distributor Assessment, Stakeholder Meetings, Site Visit Reporting

Project Summary

Our team initiated the project with a kick-off meeting in Ho Chi Minh City to align with client's needs and prepare for upcoming interviews. We organized and scheduled site visits and meetings with shortlisted distributors. Following this, we led distributor meetings, providing summary translations. Finally, we delivered a post-site visit report, profiling and prioritizing each distributor based on the interviews.