Philippines Medical Device Commercial Consulting
YCP enhances your growth in the Philippines medical device market. With distinct comprehension of industry intricacies, YCP offers tailored consulting solutions that navigate the competitive landscape. Decades of experience and global insight guide you through local challenges with a supportive approach.

YCP in Numbers
Philippines medical device imports have surged, totaling USD
890 million*
reflecting vast growth and the country's rising investment appeal in medical technology.
Source: Statista, 2024
YCP Medical Device Commercial Experts in Philippines
The Philippines is experiencing a medical device industry boom, characterized by substantial advancements. With a growing healthcare sector, the need for innovative medical devices is evident. The country's progress in technology and infrastructure is supporting this dynamic growth, taking the medical device market to unprecedented levels.
YCP, with its expert global team and in-depth market knowledge, offers unparalleled commercial consulting for the medical device industry in the Philippines. Our consulting services have consistently aided clients in overcoming entry and growth challenges within the medical device market. By utilizing our industry expertise, we help clients navigate complex market barriers ensuring substantial growth prospects and sustained success.
As a leading medical device commercial partner in the Philippines, YCP stands out for its ability to deliver exceptional strategies tailored to businesses aiming for success in the competitive market. Our proficiency in providing insightful consultation and unique market solutions reaffirms our status as a trusted ally for thriving in the Philippine medical device industry.
Unlocking Potential: Your Path to Excellence with
Philippines's Medical Device Commercial Professionals
KOL Engagement
In the burgeoning Philippines medical device sector, YCP harnesses unparalleled expertise to optimize KOL engagement strategies for unparalleled commercial success.
Hospital Sales Strategy
YCP unravels complex paths in the Philippines’ medical device market, set to propel brands by leveraging data and local insights for optimal sales strategies.
Channel Development
Supported by vast network access, YCP advances Philippines Medical Device Commercial consulting to drive superior market entry and growth.
Launch Support
Renowned for pragmatic insights, YCP expertly guides medical device commercial ventures, driving impactful growth and compliance success in the Philippines.
Our Services
Marketing & Sales
Navigating healthcare commercialization nuances with strategic insight tailored for Philippine markets.
- Branding & Brand Management
- Product & Portfolio Management
- Pricing
- Digital Marketing
- E-commerce
- Customer Experience
- Sales Channel Strategy
- Digital Sales
Operations
Streamline market strategic entry for medical devices using insightful industry analytics in Philippines.
- Project Management Office (PMO)
- Growth Strategy Implementation
- Operation Transformation
- Manufacturing
- Organization Design
Supply Chain Management
Optimizing supply chain efficiency to enhance the distribution of medical devices in the Philippines.
- Supply Chain
- Digital Supply Chain
- Procurement
- Logistics
M&A, Transactions, and PMI
Navigating regulatory complexities in the Philippines, YCP transforms mergers with precise advisory.
- M&A Strategy
- Divesstiture/Curb-out Strategy
- M&A Target Scouting
- Buyer/Investor Search
- Commercial Due Diligence
- M&A Execution (Buy-side & Sell-side Financial Advisory)
- Valuation
- Post-Merger Integration (PMI)
- Value Creation
- IPO PMO
- Joint Venture
- Corporate Venture Capital
Strategy
Strategically navigating inclusion barriers to craft and distill entry pipelines for medical device markets.
- Business Strategy
- Corporate Finance
- Growth Opportunity Identification
- New Business Development
- Organization Strategy
- Enterprise Risk Management
- Asset/Project Risk Management
- Digital Strategy
- Strategic Partnership & Channel Strategy
Digital Transformation
Streamline medical device market strategies in the Philippines with precise, data-driven insights.
- DX Vision
- Digital Roadmap
- CIO/CDO Support
- System Architecture Design
- DX PMO
- Artificial Intelligence (AI)
- Robotic Process Automation (RPA)
- Big Data Analysis
- IT Organization Design & Restructuring
- IT Portfolio Management
- Off-shore Development Centre Set-up
Public Services
Leveraging deep insights and regulatory expertise, we navigate growth challenges in the Philippine medical device market, aligning business strategies to accelerate performance and compliance.
- Economic Development
- Public Policy Development
- E-Governance
Sustainability
YCP ensures seamless market-entry strategies for medical devices, addressing sustainability dynamics.
- Sustainability Strategy & Implementation
- Double Materiality
- Decarbonization & Net-Zero Strategy
- Climate Change Risks and Opportunities
- Sustainability Due Diligence
- Supply Chain Assessment
- ESG Reporting
- Investor Relations & Fundraising
- Organization & Governance Design
Market Research
Analyzing Philippine market trends to optimize medical device commercialization strategies.
- Market Landscape
- Market Size
- Industry Structure and Trend
- Competitive Benchmark
- Business Partner Search & Screening
- B2B/B2C Customer Survey
- Consumer Research
Navigating Medical Device Commercial Sector in Philippines
Limited Regulatory Harmonization in the Philippines
- The Philippines medical device sector faces challenges due to limited regulatory harmonization; only 40% conformity with ASEAN Medical Device Directive obstructs trade.
- To align with ASEAN standards and streamline market entry, Filipino agencies should expand regulatory reforms. This can reduce import registration lead time by 15%.
Navigating High Tariffs in Importation Procedures
- High tariffs, averaging 7.2%, and complex import processes affect international exports. This leads to Filipino consumers facing higher costs versus regional norms.
- Lowering tariffs while streamlining procedures will strengthen competitiveness; targeting a 2% drop annually promises improved medical device price accessibility.
Advancing Digital Health Infrastructure Aid Growth
- Increased investment anticipates a 30% growth in digital health by 2026; improving patient outcomes drives demand for advanced, connected medical devices.
- With continuous growth expected, upgrading infrastructure focuses digital solutions, generating training initiatives that ensure effective application aligned with global diagnostics.
Public-Private Partnerships Boost Economic Progress
- Public-private engagements are projected to stimulate a 20% annual hike in R&D investments, which enhance the Philippines' domestic manufacturing capabilities.
- Embracing partnerships fuels innovation in R&D, driving towards a 5-year plan to imbue local manufacturing, reduce imports, and foster domestic clinical innovation.
Our Clients
We have worked with more than 2000 companies throughout various industries.







What Our Clients Say About Us
"The systematic and detailed approach adopted by the YCP team has helped to provide an in-depth analysis of the specific businesses in the country we are interested to enter. Their findings and recommendations have helped us gain a better understanding and make strategic decisions on our business expansion plan in this specific emerging country. I am therefore happy to recommend YCP as a reliable partner to any company requiring research and consulting capabilities in the medical areas. "
Channels Manager ASEAN
Boston Scientific Asia Pacific
"YCP made sure they had a thorough understanding of our business needs and objectives and focused on the key aspects of the Vietnam market that helped us with our market development strategies. Their analysis and recommendations provided us with clear insights into the decision of our strategic options. "
Managing Director Asia Pacific
Teva Pharma
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Corporate Entity Restructuring Advisory and M&A Target Search
Client
Fortune 500 MNC leader in medical imaging
Area
Indonesia
Expertise Scope
Mergers & Acquisition PMO
Project Summary
Amid the parent company's restructuring, our client sought YCP's expertise in re-entry strategy and M&A target identification. With our in-depth analysis, we negotiated with two M&A targets for 100% acquisition, saving over EUR 100M in investments.
E-Commerce Website Development
Client
A Japanese medical equipment manufacturer
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client needed support tapping into the Southeast Asian market and building an e-commerce channel. We created a market entry strategy in three countries, developed localised landing pages, and managed client campaigns to gain market access.
YCP in Media











Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.

At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.

Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.
Publications

Food Resilience through Sustainable Hydroponic Agribusiness in the Philippines
Despite being a major agricultural producer, the Philippines faces food security risks from climate change and supply disruptions. Hydroponics offers a resilient alternative, enabling efficient, localized production. Growing household and commercial adoption highlights its potential to strengthen urban food supply and long-term resilience.

AI in Healthcare: Keeping the Patient at the Center of Innovation
AI is reshaping healthcare by improving efficiency, diagnostics, and personalized care amid rising costs and workforce shortages. Applications span prediction, telemedicine, diagnostics, and robotics across providers, insurers, and pharma. Long-term impact depends on responsible adoption, data quality, and strong governance.

India’s CRDMO Market: Building Momentum through Operational Excellence
India’s CRDMO market is growing rapidly, driven by China+1 strategies, funding access, and policy support. However, scale, cost pressure, and regulatory demands pose challenges. To compete globally, companies will depend on operational excellence, technology adoption, and building scalable, end-to-end capabilities.

Employee Wellness in the Age of Healthtech
Employee wellness is becoming a strategic priority as workforce expectations evolve. Health technology is shifting programs toward personalized, proactive solutions, particularly across Asia. While data, privacy, and ROI challenges remain, organizations that integrate technology with human-centered design can build more resilient workforces.
Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting

Shingo Kasumoto
Managing Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
P&G

Takahiro Okawara
Partner
Nationality: Japanese
Region Coverage:
Japan, Singapore, Thailand, Vietnam, Indonesia
Past Experience:
Accenture, Rakuten

Jatin Gulati
Partner
Nationality: Indian
Region Coverage:
Asia
Past Experience:
McKinsey & Company, Accenture Strategy

Eunice Maximo
Partner
Nationality: Filipino
Region Coverage:
Asia
Past Experience:
Nexlabs, Propel Manila

Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe, Asia, Middle East, Africa, North America, South America
Past Experience:
Arthur Andersen, Advancy

Eucel Josef Maximo
Partner
Nationality: Filipino
Region Coverage:
Asia
Past Experience:
Nexlabs, Reckitt
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
Talk to Our Medical Device Commercial Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus


