Singapore Consumer Research
YCP excels in Singapore Consumer Research, offering unparalleled insights that empower businesses in Singapore to outperform in the competitive market sector. With over a decade of experience and a hands-on support approach, YCP provides comprehensive Consumer Research services, enabling clients to thrive by understanding the dynamic Singaporean consumer landscape.
YCP in Numbers
When launching consumer goods in Singapore, companies must understand digital influence,
85%*
of local shoppers use online reviews before buying, making expert insights essential.
Source: Statista, 2024
YCP Consumer Research Experts in Singapore
In today's rapidly evolving marketplace, Singapore's diverse industries from fintech to retail are experiencing unprecedented changes. To remain competitive, businesses require insightful Consumer Research services. Understanding consumer behavior and market trends is no longer a luxury but a necessity for thriving in the demanding Singaporean market.
YCP stands at the forefront of unlocking market potentials for businesses across Singapore. With our pool of global professionals and deep local insights, we offer unparalleled Consumer Research services tailored to navigate complexities of market entry, barriers, and growth. YCP's approach is grounded in real-world, actionable strategies that have empowered clients from various sectors to not only meet but exceed their market ambitions.
Choosing YCP as your Consumer Research services partner ensures your business a strategic edge in Singapore's dynamic market. Our expertise and commitment to delivering actionable insights make us the trusted advisor for companies aiming for lasting success in one of Asia's most competitive economies.
Navigate and Succeed: Singapore Consumer Research at Your Service
In Singapore’s dynamic market landscape, industries face the pressing need for deep consumer insights to stay competitive. Singaporean businesses, from SMEs to large corporations, urgently require Consumer Research services that provide accurate readings on market demands and consumer behavior.
YCP Singapore recognizes this imperative, offering comprehensive Consumer Research services designed to equip businesses with strategic insights. Our expertise helps reposition brands, enhance customer experiences, and foster innovation, driving sustained growth and profitability in this multifaceted economic environment.
Leveraging our deep understanding of the Singaporean market, YCP’s Consumer Research services are tailored to uncover the nuanced dynamics of consumer expectations and preferences. We empower decision-makers with data-driven strategies, securing their competitive edge in a continually evolving marketplace.
Our Industries
Dominate Singapore Through Consumer Research
Accelerated E-commerce Growth in Singapore
- Online shopping in Singapore surged by 32% in 2023, making utilization of consumer research integral for optimizing digital strategies and capturing market share.
- Leverage rising e-commerce to fine-tune marketing efforts and customer service using detailed consumer insights, ensuring sustainable business growth.
The Need to Enhance Customer Experience
- 77% of Singaporean consumers express concern over their shopping experiences online. Understanding consumer behavior can direct focus towards effective improvements.
- A deep dive into consumer preferences allows formulation of strategies that enhance buyer experience thus cementing loyalty and encouraging repeated purchases.
Capitalizing on Shifting Consumer Demographics
- The rapid increase in digital-native consumers presents an untapped segment, intensifying the need to adapt strategies supported by profound consumer research.
- Exploring young consumer habits augments predictive analyses, helping businesses anticipate needs and shorten innovation cycles effectively.
Leveraging Technology to Foster Loyalty
- Technology adaptation can potentially increase customer satisfaction; reports indicate 70% prefer personalized interactions while using online service platforms.
- Personalization in service allocation, stemming from accumulated data, fortifies brand identity offering a competitive edge in customer loyalty programs.
Our Clients
We have worked with more than 2000 companies throughout various industries.
What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"During the course of 2009 and 2010, YCP carried out extensive research on roofing materials market for Monier (previously Lafarge Roofing) in Asia. The experience and expertise of YCP in building materials markets in Asia and the strong analytical skills of their consultants resulted in high-quality output for their various assignments, driven by in-depth field investigations. The findings and recommendations provided by YCP have proved extremely valuable for Monier to identify and assess growth opportunities in the region, and to support Monier’s strategic approach and planning in the region. I am therefore happy to recommend YCP as a valuable partner to any company interested in their research and consulting capabilities."
Managing Director Thailand and Indonesia
Monier Roofing (Previously Lafarge)
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Assessment of Opportunity for IoT and Smart Homes
Client
A Japanese consumer products company
Area
Australia, Malaysia, Vietnam
Expertise Scope
Market Recommendation, Strategy
Project Summary
Our team researched the coverage areas to discover current trends and consumer attitudes. We provided the client with a detailed approach and recommendation for specific USPs, comparing both B2B and B2C markets.
Distributor Support Strategy for Lubricants in Vietnam
Client
A Vietnamese lubricant distributor
Area
Vietnam
Expertise Scope
Distributor Assessment, Stakeholder Meetings, Site Visit Reporting
Project Summary
Our team initiated the project with a kick-off meeting in Ho Chi Minh City to align with client's needs and prepare for upcoming interviews. We organized and scheduled site visits and meetings with shortlisted distributors. Following this, we led distributor meetings, providing summary translations. Finally, we delivered a post-site visit report, profiling and prioritizing each distributor based on the interviews.
YCP in Media
Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.
At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.
Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.
Publications
Automotive Lubricants in the Digital Age: Trends and Opportunities for SEA
Southeast Asia’s automotive lubricants market is growing steadily, driven by rising vehicle ownership and demand for higher quality products. From supply chains to customer engagement, digitalization is reshaping the value chain. These technology-enabled shifts support greater efficiency, data driven decisions, and new routes to market.
The Future of Eldercare in Singapore
Singapore’s rapidly aging population is driving a shift from residential to community-based eldercare. Telemedicine, assistive technology, and assisted communal living are emerging as key enablers, supported by policy initiatives. Coordinated public–private efforts will be critical to delivering scalable, independent aging solutions.
Opportunities in Indonesia's Dairy Farming Industry: The Lowland Advantage
Indonesia’s dairy industry faces a widening supply gap as domestic milk production lags rising demand. Lowland dairy farming and integrated production models offer pathways to expand capacity, supported by policy shifts that encourage private investment. Climate adaptation, farm management, and execution capability are central to success.
Indonesia’s Net Zero Emissions Journey: The Impact of Clean Energy Targets on the Oil & Gas Industry
Meet Our Experts
Establish industry dominance with our experts and partners
Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs
Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting
Shingo Kasumoto
Managing Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
P&G
Leon Cheng
Partner
Nationality: Chinese
Region Coverage:
Asia, North America, South America
Past Experience:
EAC, DHL
Takahiro Okawara
Partner
Nationality: Japanese
Region Coverage:
Japan, Singapore, Thailand, Vietnam, Indonesia
Past Experience:
Accenture, Rakuten
Jatin Gulati
Partner
Nationality: Indian
Region Coverage:
Asia
Past Experience:
McKinsey & Company, Accenture Strategy
Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe, Asia, Middle East, Africa, North America, South America
Past Experience:
Arthur Andersen, Advancy
Anil Rai
Partner
Nationality: Singaporean
Region Coverage:
Asia, Europe
Past Experience:
GEREJE Corporate Finance, GinSeng Capital
Talk to Our Consumer Research Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
