Singapore Consumer Research

YCP excels in Singapore Consumer Research, offering unparalleled insights that empower businesses in Singapore to outperform in the competitive market sector. With over a decade of experience and a hands-on support approach, YCP provides comprehensive Consumer Research services, enabling clients to thrive by understanding the dynamic Singaporean consumer landscape.

YCP Consumer Research Experts in Singapore

In today's rapidly evolving marketplace, Singapore's diverse industries from fintech to retail are experiencing unprecedented changes. To remain competitive, businesses require insightful Consumer Research services. Understanding consumer behavior and market trends is no longer a luxury but a necessity for thriving in the demanding Singaporean market.

YCP stands at the forefront of unlocking market potentials for businesses across Singapore. With our pool of global professionals and deep local insights, we offer unparalleled Consumer Research services tailored to navigate complexities of market entry, barriers, and growth. YCP's approach is grounded in real-world, actionable strategies that have empowered clients from various sectors to not only meet but exceed their market ambitions.

Choosing YCP as your Consumer Research services partner ensures your business a strategic edge in Singapore's dynamic market. Our expertise and commitment to delivering actionable insights make us the trusted advisor for companies aiming for lasting success in one of Asia's most competitive economies.

YCP in Numbers

Project Across Asia

Offices

Portfolio Businesses

Professionals

YCP’s In-Depth Expertise in Green Energy

Navigate and Succeed: Singapore Consumer Research at Your Service

In Singapore’s dynamic market landscape, industries face the pressing need for deep consumer insights to stay competitive. Singaporean businesses, from SMEs to large corporations, urgently require Consumer Research services that provide accurate readings on market demands and consumer behavior.

YCP Singapore recognizes this imperative, offering comprehensive Consumer Research services designed to equip businesses with strategic insights. Our expertise helps reposition brands, enhance customer experiences, and foster innovation, driving sustained growth and profitability in this multifaceted economic environment.

Leveraging our deep understanding of the Singaporean market, YCP’s Consumer Research services are tailored to uncover the nuanced dynamics of consumer expectations and preferences. We empower decision-makers with data-driven strategies, securing their competitive edge in a continually evolving marketplace.

Our Industries

Dominate Singapore Through Consumer Research

Accelerating Mobile User Base in Singapore

85% of Singaporeans use smartphones, turnover leveraging on apps surge.
Digital channels can capture with tailored mobile offerings to users.

Conduct In-Depth Customer Satisfaction Surveys

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Our Clients

We have worked with more than 2000 companies throughout various industries.

What Our Clients Say About Us

"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."

Marketing Implementer for Indonesia, Singapore & Vietnam

Shell

"During the course of 2009 and 2010, YCP carried out extensive research on roofing materials market for Monier (previously Lafarge Roofing) in Asia. The experience and expertise of YCP in building materials markets in Asia and the strong analytical skills of their consultants resulted in high-quality output for their various assignments, driven by in-depth field investigations. The findings and recommendations provided by YCP have proved extremely valuable for Monier to identify and assess growth opportunities in the region, and to support Monier’s strategic approach and planning in the region. I am therefore happy to recommend YCP as a valuable partner to any company interested in their research and consulting capabilities."

Managing Director Thailand and Indonesia

Monier Roofing (Previously Lafarge)

Results Through Expertise: Case Studies

Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.

Assessment of Opportunity for IoT and Smart Homes

Client

A Japanese consumer products company

Area

Australia, Malaysia, Vietnam

Expertise Scope

Market Recommendation, Strategy

Project Summary

Our team researched the coverage areas to discover current trends and consumer attitudes. We provided the client with a detailed approach and recommendation for specific USPs, comparing both B2B and B2C markets.

Distributor Support Strategy for Lubricants in Vietnam

Client

A Vietnamese lubricant distributor

Area

Vietnam

Expertise Scope

Distributor Assessment, Stakeholder Meetings, Site Visit Reporting

Project Summary

Our team initiated the project with a kick-off meeting in Ho Chi Minh City to align with client's needs and prepare for upcoming interviews. We organized and scheduled site visits and meetings with shortlisted distributors. Following this, we led distributor meetings, providing summary translations. Finally, we delivered a post-site visit report, profiling and prioritizing each distributor based on the interviews.