
YCP Marketing & Sales Experts in Singapore

Singapore presents vast business opportunities, especially in the Marketing & Sales sector, offering robust growth potential.
However, entering the Singaporean market poses unique barriers such as stringent regulations and intense competition.
Recognizing the need for expert guidance in navigating these challenges, YCP stands out as a premier Marketing & Sales consulting firm in Singapore, ensuring your business's success.

YCP in Numbers
Navigate and Succeed:
Singapore Marketing & Sales at Your Service

Branding & Brand Management
Optimize brand visibility & management in Singapore's dynamic market with our strategic insights & local expertise.

Product & Portfolio Management
Optimize your product mix in Singapore with our strategic insights for enhanced market performance.

Pricing
Expertise in optimizing pricing strategies in Singapore's diverse market to maximize profits and market share.

Digital Marketing
Expertise in digital marketing strategies tailored for Singapore's dynamic market to boost online presence & sales.

E-commerce
Boosting online sales in Singapore with tailored e-commerce strategies, leveraging local consumer insights.

Customer Experience
Enhancing Singapore's customer journeys via data-driven strategies for improved satisfaction & loyalty.

Sales Channel Strategy
Optimize your sales channel in Singapore with our tailored strategies, enhancing market penetration and revenue.

Digital Sales
Maximize online revenue in Singapore with our expertise in digital sales strategies and market analysis.
Our Industries












Dominate Singapore Through Marketing & Sales
Soaring Demand for Digital Services in Singapore
- With a 60% rise in demand for digital services in Singapore within the last year, businesses must adopt marketing consulting to stay competitive in this growing market.
- Enhancing digital capabilities through marketing & sales consulting is critical as Singapore firms aim to personalize their customer experience efficiently.
Rapid Economic Growth Necessitates Faster Adaptation
- Emerging sectors have contributed to a 4% annual growth of Singapore’s GDP. Firms struggling to keep up need marketing consultation services to maintain industry relevance.
- Adapting to rapid changes alongside sales consulting prevents market share loss amid Singapore’s swift economic transformation.
Expanding E-commerce Landscape Unlocks New Avenues
- Singapore’s e-commerce is poised to grow by 15% annually, providing ample opportunities for leveraging marketing services to capture a larger online audience.
- Utilizing advanced sales strategies can significantly enhance cross-border trade, as e-commerce activities gain further traction in the region.
Advanced Analytics For Strategic Business Decisions
- More than 70% of Singaporean businesses are reportedly moving towards data-driven strategies, revealing extensive potential in marketing consulting services for informed decision making.
- Analyzing data through consulting services equips businesses to optimize sales processes, personalize offers, and cement consumer loyalty effectively.
Our Clients
We have worked with more than 2000 companies throughout various industries.









What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"During the course of 2009 and 2010, YCP carried out extensive research on roofing materials market for Monier (previously Lafarge Roofing) in Asia. The experience and expertise of YCP in building materials markets in Asia and the strong analytical skills of their consultants resulted in high-quality output for their various assignments, driven by in-depth field investigations. The findings and recommendations provided by YCP have proved extremely valuable for Monier to identify and assess growth opportunities in the region, and to support Monier’s strategic approach and planning in the region. I am therefore happy to recommend YCP as a valuable partner to any company interested in their research and consulting capabilities."
Managing Director Thailand and Indonesia
Monier Roofing (Previously Lafarge)
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
E-Commerce Website Development
Client
A Japanese medical equipment manufacturer
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client needed support tapping into the Southeast Asian market and building an e-commerce channel. We created a market entry strategy in three countries, developed localised landing pages, and managed client campaigns to gain market access.
Event Website Development for an Industrial Automation Conference
Client
A Japanese machine vision distributor
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client wanted to promote an event for industry leaders in industrial automation and IoT. We created a comprehensive event website that integrated with an event technology platform, Eventbrite. This resulted in 250 RSVPs, primarily from the site.
YCP in Media












Publications




Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Country Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Country Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Shingo Kasumoto
Managing Partner
Nationality: Japanese
Country Coverage:
Singapore, Japan, Indonesia, Malaysia, Thailand, Myanmar, Vietnam, Philippines
Past Experience:
P&G

Leon Cheng
Partner
Nationality: Chinese
Country Coverage:
China, Hong Kong, Taiwan, India, Japan, Korea, Philipines, Malaysia, Vietnam, Thailand, US, Canada, Mexico
Past Experience:
EAC, DHL

Takahiro Okawa
Partner
Nationality: Japanese
Country Coverage:
Japan, Singapore, Thailand, Vietnam, Indonesia
Past Experience:
Accenture, Rakuten

Jatin Gulati
Partner
Nationality: Indian
Country Coverage:
Philippines, India
Past Experience:
McKinsey & Company, Accenture Strategy

Laurent Fihey
Partner
Nationality: French
Country Coverage:
Europe (most countries), Greater China, Japan, South Korea, Thailand, Vietnam, Philippines, Indonesia, Saudi Arabia, Morocco, USA, Canada, Mexico
Past Experience:
Arthur Andersen, Advancy

Anil Rai
Partner
Nationality: Indian
Country Coverage:
ASEAN, India, Europe
Past Experience:
GEREJE Corporate Finance, GinSeng Capital
Talk to Our Marketing & Sales Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus