
YCP Automotive & Mobility Experts in Southeast Asia

In Southeast Asia, the Automotive & Mobility industry is facing rapid evolution, driven by changing consumer preferences.
YCP stands at the forefront, offering expert insights and services to navigate the unique market barriers within this dynamic industry in Southeast Asia.
As your trusted partner, YCP is committed to steering your business towards success in the ever-changing landscape of the Automotive & Mobility sector.

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Unlocking Potential: Your Path to Excellence with Southeast Asia's Automotive & Mobility Professionals
The Automotive & Mobility sector in Southeast Asia is rapidly evolving. YCP can guide companies through this dynamic market.
With a focus on innovation and sustainability, YCP helps clients navigate shifts in consumer preferences and regulatory changes.
YCP's expertise in Southeast Asia's Automotive & Mobility industry offers strategic insights for businesses to thrive in this competitive landscape.
Our Services
Marketing & Sales
Boost your automotive business in Southeast Asia with expert marketing & sales strategies.
- Branding & Brand Management
- Product & Portfolio Management
- Pricing
- Digital Marketing
- E-commerce
- Customer Experience
- Sales Channel Strategy
- Digital Sales
Operations
Elevate your operations in Southeast Asia's automotive sector with expert YCP guidance.
- Project Management Office (PMO)
- Growth Strategy Implementation
- Operation Transformation
- Manufacturing
- Organization Design
Supply Chain Management
Streamline your supply chain in Southeast Asia with YCP's tailored expertise.
- Supply Chain
- Digital Supply Chain
- Procurement
- Logistics
M&A, Transactions, and PMI
Navigate Southeast Asia's automotive sector with YCP's expert M&A and PMI services.
- M&A Strategy
- Divesstiture/Curb-out Strategy
- M&A Target Scouting
- Buyer/Investor Search
- Commercial Due Diligence
- M&A Execution (Buy-side & Sell-side Financial Advisory)
- Valuation
- Post-Merger Integration (PMI)
- Value Creation
- IPO PMO
- Joint Venture
- Corporate Venture Capital
Strategy
Elevate your auto & mobility strategy in Southeast Asia with YCP's expert guidance.
- Business Strategy
- Corporate Finance
- Growth Opportunity Identification
- New Business Development
- Organization Strategy
- Enterprise Risk Management
- Asset/Project Risk Management
- Digital Strategy
- Strategic Partnership & Channel Strategy
Digital Transformation
Drive growth in Southeast Asia with YCP's digital transformation expertise in automotive & mobility.
- DX Vision
- Digital Roadmap
- CIO/CDO Support
- System Architecture Design
- DX PMO
- Artificial Intelligence (AI)
- Robotic Process Automation (RPA)
- Big Data Analysis
- IT Organization Design & Restructuring
- IT Portfolio Management
- Off-shore Development Centre Set-up
Public Services
Expertise in enhancing Public Services for the automotive sector in Southeast Asia.
- Economic Development
- Public Policy Development
- E-Governance
Sustainability
YCP brings sustainability solutions to Southeast Asia's automotive sector.
- Sustainability Strategy & Implementation
- Double Materiality
- Decarbonization & Net-Zero Strategy
- Climate Change Risks and Opportunities
- Sustainability Due Diligence
- Supply Chain Assessment
- ESG Reporting
- Investor Relations & Fundraising
- Organization & Governance Design
Market Research
Empower your Southeast Asia automotive endeavors with premier market research insights.
- Market Landscape
- Market Size
- Industry Structure and Trend
- Competitive Benchmark
- Business Partner Search & Screening
- B2B/B2C Customer Survey
- Consumer Research
Navigating Automotive & Mobility Sector in Southeast Asia
Complex Regulatory Framework Hindering Growth in Market
- The Southeast Asian automotive market is regulated stringently, affecting around 39% of automotive businesses with compliance challenges impacting expansion.
- Aligning product development with evolving regulatory policies, encoding standards, and providing market education could help industries meet regulatory standards.
Supply Chain Disruptions due to Global Conditions
- Approximately 52% of Southeast Asian automotive businesses report operational hiccups due to global supply chain disruptions, inflation impacting material costs significantly.
- Investing in domestic manufacturing and diversifying suppliers can fortify resilience, with local investments growing at an impressive 13% annually enabling better autonomy.
Accelerated Digitalization for Automotive Innovations
- Digital transformation contributes over 45% growth projection in regional automotive sectors by 2025, pushing competitiveness with newer connected vehicle technologies.
- Harnessing regional expertise in digital technologies and adapting agile methods allows automotive industries in SE Asia to sustain competitive advantage and optimize innovation spend.
Shift Towards Environmentally Friendly Transit Options
- The region sees drastic changes with 26% switch to green mobility solutions, highlighting growing consumer preference toward electric and hybrid over conventional automotives.
- Advances in green technology and subsidies boost adoption, with increased consumer trust offering a potential push, translating into an ambitious 15% surge in sales forecasted.
Our Clients
We have worked with more than 2000 companies throughout various industries.

What Our Clients Say About Us
"Goodyear has been collaborating with YCP on new market entry strategy. I would personally like to congratulate YCP on the commendable job your team has done in supporting us, with professionalism, business intelligence, and solid market insights, in the development of a route-to-market strategy for a completely new country. The team’s strategic advice was so useful and on point, that we have already worked on a second project together, optimizing our distributor strategy in one of our existing markets. We look forward to continuing working with YCP and highly recommend them as growth partners."
Regional Sales Director
Goodyear
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Distributor Support Strategy for Lubricants in Vietnam
Client
A Vietnamese lubricant distributor
Area
Vietnam
Expertise Scope
Distributor Assessment, Stakeholder Meetings, Site Visit Reporting
Project Summary
Our team initiated the project with a kick-off meeting in Ho Chi Minh City to align with client's needs and prepare for upcoming interviews. We organized and scheduled site visits and meetings with shortlisted distributors. Following this, we led distributor meetings, providing summary translations. Finally, we delivered a post-site visit report, profiling and prioritizing each distributor based on the interviews.
Business and Commercial Due Diligence and Turnaround Strategy Development
Client
A thai automotive iron casting manufacturer, which was acquired by a Japanese private equity fund
Area
Thailand
Expertise Scope
Business & Commercial Due Diligence, Turnaround Strategy and Implementation
Project Summary
We conducted business and commercial due diligence, wherein we forecasted industry trends and analyzed business performance to identify key turnaround opportunities. We developed a comprehensive business plan, including various scenarios, and collaborated with departments to finalize turnaround initiatives. Our due diligence identified core issues and provided actionable implementation plans, leading to the successful award of the next phase for post-merger integration management.
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Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Country Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Country Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Shingo Kasumoto
Managing Partner
Nationality: Japanese
Country Coverage:
Singapore, Japan, Indonesia, Malaysia, Thailand, Myanmar, Vietnam, Philippines
Past Experience:
P&G

Leon Cheng
Partner
Nationality: Chinese
Country Coverage:
China, Hong Kong, Taiwan, India, Japan, Korea, Philipines, Malaysia, Vietnam, Thailand, US, Canada, Mexico
Past Experience:
EAC, DHL

Septian Waluyan
Partner
Nationality: Indonesian
Country Coverage:
Indonesia, Singapore, The Netherlands
Past Experience:
Bayer, Philips

Jatin Gulati
Partner
Nationality: Indian
Country Coverage:
Philippines, India
Past Experience:
McKinsey & Company, Accenture Strategy

Eunice Maximo
Partner
Nationality: Filipino
Country Coverage:
APAC
Past Experience:
Nexlabs, Propel Manila

Laurent Fihey
Partner
Nationality: French
Country Coverage:
Europe (most countries), Greater China, Japan, South Korea, Thailand, Vietnam, Philippines, Indonesia, Saudi Arabia, Morocco, USA, Canada, Mexico
Past Experience:
Arthur Andersen, Advancy
Talk to Our Automotive & Mobility Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus