Southeast Asia Competitive Benchmarking
At YCP, we specialize in Southeast Asia Competitive Benchmarking, providing unparalleled insights to help businesses excel. With over a decade of hands-on experience, we offer comprehensive services, enabling clients to navigate the complexities of Southeast Asia's competitive market sectors through expertly tailored benchmarking solutions.

YCP Competitive Benchmarking Experts in Southeast Asia

In Southeast Asia, rapidly evolving market landscapes and heightened competition demand robust Competitive Benchmarking services. As industries diversify and expand, a proficient Competitive Benchmarking provider becomes essential for businesses seeking to outpace the vigorous competitive environment.
YCP, leveraging its extensive network of global professionals and profound regional insights, offers exceptional Southeast Asia Competitive Benchmarking services. Our methodical approach in deciphering market trends and performance metrics empowers clients to navigate market entry barriers and growth impediments adeptly. This in turn facilitates strategic positioning and operational excellence across various sectors within the competitive Southeast Asian arena.
As a trusted partner, YCP stands at the forefront of enabling businesses to harness their full potential in Southeast Asia's dynamic market. Our Competitive Benchmarking expertise ensures clients not only survive but thrive, through informed decisions and strategic planning.

YCP in Numbers
Navigate and Succeed: Southeast Asia Competitive Benchmarking at Your Service
In Southeast Asia, industries face increasing pressure to outperform rivals and secure market dominance. A proficient Competitive Benchmarking service is essential for companies aiming to navigate this competitive landscape efficiently. YCP specializes in offering top-notch Competitive Benchmarking services, tailored to meet the unique needs of each sector.
Achieving and sustaining growth in Southeast Asia demands a deep understanding of regional market dynamics and competitors. YCP's Competitive Benchmarking service empowers clients with critical insights, assisting them in identifying opportunities for improvement and strategically outpacing their competitors.
YCP stands at the forefront of providing detailed, actionable Competitive Benchmarking solutions in Southeast Asia. Our expertise enables clients to craft winning strategies, ensuring they are not just participants but leaders in their respective industries. With YCP, businesses unlock their potential and accelerate towards their growth objectives.
Our Industries












Dominate Southeast Asia Through Competitive Benchmarking
Accessing Market Dynamics in Growing Economies
- In Southeast Asia, 60% of businesses are concerned with understanding competitive positioning amid rapid market evolution.
- Interpretations of market dynamics are vital in identifying strategic ingress, facilitating smarter decision-making in the vibrant Southeast Asian markets.
Enhancing Operational Framework through Analysis
- A staggering 55% performance gap was evident among executives unfamiliar with benchmarking processes.
- Implementing analytical insight optimizes operational frameworks, increasing process efficacy, and fostering productive collaborations for pursuing excellence.
Driving Continual Growth in Consumer Demands
- Southeast Asia's industries saw a 30% increase in annual consumer demand alterations.
- Adopting competitive benchmarking initiates growth as it indicates proactive responsiveness to continuous demand shifts aligning business models effectively.
Expanding Regional Cooperation with Data Insights
- Regional merger activities project a $200 billion benefit from operational reevaluations by 2025; a surge backed with cohesive benchmarking.
- Systematic, data-driven insights from competitive benchmarking stimulate uncharted alliances elucidating multinational gain across the region.
Our Clients
We have worked with more than 2000 companies throughout various industries.







What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"During the course of 2009 and 2010, YCP carried out extensive research on roofing materials market for Monier (previously Lafarge Roofing) in Asia. The experience and expertise of YCP in building materials markets in Asia and the strong analytical skills of their consultants resulted in high-quality output for their various assignments, driven by in-depth field investigations. The findings and recommendations provided by YCP have proved extremely valuable for Monier to identify and assess growth opportunities in the region, and to support Monier’s strategic approach and planning in the region. I am therefore happy to recommend YCP as a valuable partner to any company interested in their research and consulting capabilities."
Managing Director Thailand and Indonesia
Monier Roofing (Previously Lafarge)
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Assessment of Opportunity for IoT and Smart Homes
Client
A Japanese consumer products company
Area
Australia, Malaysia, Vietnam
Expertise Scope
Market Recommendation, Strategy
Project Summary
Our team researched the coverage areas to discover current trends and consumer attitudes. We provided the client with a detailed approach and recommendation for specific USPs, comparing both B2B and B2C markets.
Distributor Support Strategy for Lubricants in Vietnam
Client
A Vietnamese lubricant distributor
Area
Vietnam
Expertise Scope
Distributor Assessment, Stakeholder Meetings, Site Visit Reporting
Project Summary
Our team initiated the project with a kick-off meeting in Ho Chi Minh City to align with client's needs and prepare for upcoming interviews. We organized and scheduled site visits and meetings with shortlisted distributors. Following this, we led distributor meetings, providing summary translations. Finally, we delivered a post-site visit report, profiling and prioritizing each distributor based on the interviews.
YCP in Media












Publications




Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Shingo Kasumoto
Managing Partner
Nationality: Japanese
Region Coverage:
Singapore, Japan, Indonesia, Malaysia, Thailand, Myanmar, Vietnam, Philippines
Past Experience:
P&G

Leon Cheng
Partner
Nationality: Chinese
Region Coverage:
China, Hong Kong, Taiwan, India, Japan, Korea, Philipines, Malaysia, Vietnam, Thailand, US, Canada, Mexico
Past Experience:
EAC, DHL

Septian Waluyan
Partner
Nationality: Indonesian
Region Coverage:
Indonesia, Singapore, The Netherlands
Past Experience:
Bayer, Philips

Jatin Gulati
Partner
Nationality: Indian
Region Coverage:
Philippines, India
Past Experience:
McKinsey & Company, Accenture Strategy

Eunice Maximo
Partner
Nationality: Filipino
Region Coverage:
APAC
Past Experience:
Nexlabs, Propel Manila

Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe (most countries), Greater China, Japan, South Korea, Thailand, Vietnam, Philippines, Indonesia, Saudi Arabia, Morocco, USA, Canada, Mexico
Past Experience:
Arthur Andersen, Advancy
Talk to Our Competitive Benchmarking Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus