
YCP Customer Experience Experts in Southeast Asia

Southeast Asia holds vast potential for business growth, driven by its dynamic economy and expanding markets.
Entering the customer experience sector in Southeast Asia presents complex challenges, including cultural diversity and regulatory hurdles.
A consulting firm with deep customer experience expertise in the Southeast Asian market is crucial. YCP is the leading provider, offering unparalleled service.

YCP in Numbers
Navigate and Succeed: Southeast Asia Customer Experience at Your Service
In Southeast Asia, enhancing Customer Experience is key to unlocking market potential. YCP's expertise tailors strategies that resonate with the diverse consumer base.
YCP leverages local insights across Southeast Asia to elevate Customer Experience, creating meaningful interactions that drive loyalty and growth for our clients.
Our team at YCP combines global best practices with regional nuances in Southeast Asia, ensuring our clients' Customer Experience strategies are both innovative and culturally aligned.
Our Industries












Dominate Southeast Asia Through Customer Experience
Market Expansion Pressure for Southeast Asia's Firms
- With a robust 30% increase in digital consumers in the region, leveraging customer experience offers businesses a chance to keep expanding by satisfying rising demands.
- Given this increase, superior customer experience helps established brands defend their market share while providing smaller enterprises a fair shot at capturing potential customers.
Fierce Competition Necessitates Rapid Adaptation
- E-commerce in Southeast Asia shows an annual growth rate of 20%. Customer experience becomes crucial to adapt swiftly to competitive market dynamics for businesses.
- This rapid growth mandates a reevaluation of current strategies, placing customer satisfaction at the forefront, ensuring continued competitiveness in an evolving landscape.
Optimizing Veritable Customer Journeys
- 50% of consumers in Southeast Asia redefine vendor expectations with critical insights. Outcomes imply abundance in crafting detailed customer journeys responsive to their needs.
- This shift grants enterprises liens on strategic customer-centric plans designed around efficient launched insights to guarantee loyalty and sustained conversions.
Enhanced Engagement Accelerates Brand Loyalty
- Southeast Asian marketers find an engagement rise of 25% through optimized customer focus. Utilizing these insights garners brand positions of significant influence.
- As enterprises align more deeply with analyzed habits, exploring progressive grassroots methods will comprehensively solidify both brand trust and innovative growth trajectories.
Our Clients
We have worked with more than 2000 companies throughout various industries.







What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"During the course of 2009 and 2010, YCP carried out extensive research on roofing materials market for Monier (previously Lafarge Roofing) in Asia. The experience and expertise of YCP in building materials markets in Asia and the strong analytical skills of their consultants resulted in high-quality output for their various assignments, driven by in-depth field investigations. The findings and recommendations provided by YCP have proved extremely valuable for Monier to identify and assess growth opportunities in the region, and to support Monier’s strategic approach and planning in the region. I am therefore happy to recommend YCP as a valuable partner to any company interested in their research and consulting capabilities."
Managing Director Thailand and Indonesia
Monier Roofing (Previously Lafarge)
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
E-Commerce Website Development
Client
A Japanese medical equipment manufacturer
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client needed support tapping into the Southeast Asian market and building an e-commerce channel. We created a market entry strategy in three countries, developed localised landing pages, and managed client campaigns to gain market access.
Event Website Development for an Industrial Automation Conference
Client
A Japanese machine vision distributor
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client wanted to promote an event for industry leaders in industrial automation and IoT. We created a comprehensive event website that integrated with an event technology platform, Eventbrite. This resulted in 250 RSVPs, primarily from the site.
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Publications




Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Shingo Kasumoto
Managing Partner
Nationality: Japanese
Region Coverage:
Singapore, Japan, Indonesia, Malaysia, Thailand, Myanmar, Vietnam, Philippines
Past Experience:
P&G

Leon Cheng
Partner
Nationality: Chinese
Region Coverage:
China, Hong Kong, Taiwan, India, Japan, Korea, Philipines, Malaysia, Vietnam, Thailand, US, Canada, Mexico
Past Experience:
EAC, DHL

Septian Waluyan
Partner
Nationality: Indonesian
Region Coverage:
Indonesia, Singapore, The Netherlands
Past Experience:
Bayer, Philips

Jatin Gulati
Partner
Nationality: Indian
Region Coverage:
Philippines, India
Past Experience:
McKinsey & Company, Accenture Strategy

Eunice Maximo
Partner
Nationality: Filipino
Region Coverage:
APAC
Past Experience:
Nexlabs, Propel Manila

Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe (most countries), Greater China, Japan, South Korea, Thailand, Vietnam, Philippines, Indonesia, Saudi Arabia, Morocco, USA, Canada, Mexico
Past Experience:
Arthur Andersen, Advancy
Talk to Our Customer Experience Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus