
YCP Digital Marketing Experts in Southeast Asia

Southeast Asia offers vast business potential due to its growing digital landscape and consumer base.
Barriers in Southeast Asia include diverse languages and digital habits, challenging new entrants in the digital marketing sector.
A consulting firm with deep digital marketing knowledge is crucial for success in Southeast Asia. YCP stands as the leading provider.

YCP in Numbers
Navigate and Succeed: Southeast Asia Digital Marketing at Your Service
In Southeast Asia, digital landscapes evolve rapidly. YCP tailors digital marketing strategies to thrive in this dynamic market, focusing on growth and customer engagement.
With a deep understanding of Southeast Asia's diverse markets, YCP's digital marketing services are designed to leverage local insights for global competitiveness.
YCP combines expertise in technology and culture to optimize digital marketing efforts in Southeast Asia. Our approach ensures clients' brands resonate and achieve sustainable growth.
Our Industries












Dominate Southeast Asia Through Digital Marketing
Marketing Boom: Southeast Asia in Need of Digital Services
- A soaring 150K businesses in southeast Asia remain offline, limiting access to modern markets. Digitally connecting these could boost revenue by 40%.
- To survive and thrive in this digital era, businesses without online strategies risk losing ground to competitors capitalizing on modern marketing services.
Consumer Shift Demands Improved Digital Engagement
- 75% of Southeast Asia’s population is engaging online, but marketing capabilities lag behind, hindering impactful consumer connections.
- Bridging this engagement gap requires robust digital marketing strategies. Purpose-built campaigns position businesses to capitalize on rising online activity.
Vast Potential from Untapped Exploring Southeast Asian Market
- Only 50% penetration in digital marketing strategies creates a giant potential reach CH bonus for firms. This ripe environment demands immediate action.
- By improving market saturation, Southeast Asian firms can capitalize on less competitive digital landscapes and unlock massive growth potential.
Growth through Tech-Enhanced Marketing
- Integrating evolving tech like AI presents growth, enhancing personalization and nurturing consumer relationships, insight measurability prime statuses.
- Exploring these advanced tech trends allows firms longer competitive differentiation, benefiting long-term customer loyalty and overall brand value in enter.
Our Clients
We have worked with more than 2000 companies throughout various industries.







What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"During the course of 2009 and 2010, YCP carried out extensive research on roofing materials market for Monier (previously Lafarge Roofing) in Asia. The experience and expertise of YCP in building materials markets in Asia and the strong analytical skills of their consultants resulted in high-quality output for their various assignments, driven by in-depth field investigations. The findings and recommendations provided by YCP have proved extremely valuable for Monier to identify and assess growth opportunities in the region, and to support Monier’s strategic approach and planning in the region. I am therefore happy to recommend YCP as a valuable partner to any company interested in their research and consulting capabilities."
Managing Director Thailand and Indonesia
Monier Roofing (Previously Lafarge)
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
E-Commerce Website Development
Client
A Japanese medical equipment manufacturer
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client needed support tapping into the Southeast Asian market and building an e-commerce channel. We created a market entry strategy in three countries, developed localised landing pages, and managed client campaigns to gain market access.
Event Website Development for an Industrial Automation Conference
Client
A Japanese machine vision distributor
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client wanted to promote an event for industry leaders in industrial automation and IoT. We created a comprehensive event website that integrated with an event technology platform, Eventbrite. This resulted in 250 RSVPs, primarily from the site.
YCP in Media












Publications




Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Country Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Country Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Shingo Kasumoto
Managing Partner
Nationality: Japanese
Country Coverage:
Singapore, Japan, Indonesia, Malaysia, Thailand, Myanmar, Vietnam, Philippines
Past Experience:
P&G

Leon Cheng
Partner
Nationality: Chinese
Country Coverage:
China, Hong Kong, Taiwan, India, Japan, Korea, Philipines, Malaysia, Vietnam, Thailand, US, Canada, Mexico
Past Experience:
EAC, DHL

Septian Waluyan
Partner
Nationality: Indonesian
Country Coverage:
Indonesia, Singapore, The Netherlands
Past Experience:
Bayer, Philips

Jatin Gulati
Partner
Nationality: Indian
Country Coverage:
Philippines, India
Past Experience:
McKinsey & Company, Accenture Strategy

Eunice Maximo
Partner
Nationality: Filipino
Country Coverage:
APAC
Past Experience:
Nexlabs, Propel Manila

Laurent Fihey
Partner
Nationality: French
Country Coverage:
Europe (most countries), Greater China, Japan, South Korea, Thailand, Vietnam, Philippines, Indonesia, Saudi Arabia, Morocco, USA, Canada, Mexico
Past Experience:
Arthur Andersen, Advancy
Talk to Our Digital Marketing Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus