YCP in Numbers
With over half of executives citing data gaps as a top market entry obstacle in Southeast Asia,
57%*
admit their expansion would be more successful by partnering with expert market research firms.
Source: Statista, 2024
YCP Market Research Experts in Southeast Asia
In the fast-evolving business environment of Southeast Asia, industries are striving to maintain their competitive edge. Companies in this dynamic region are increasingly in need of a dependable market research consulting provider to effectively navigate challenges and unlock new opportunities within the ever-shifting Southeast Asian markets.
At YCP, our global professionals combine profound industry insights with exceptional market research consulting services, assisting a diverse clientele to tackle barriers to entry and achieve sustainable growth across a multitude of sectors in Southeast Asia. Through strategic, hands-on guidance, we've empowered businesses to adapt and thrive amid market complexities, securing their positions as market leaders.
With a reputation built on excellence and reliability, YCP stands as a trusted market research consulting partner, essential for businesses aiming to excel in Southeast Asia's vibrant market landscape. Our expertise, commitment, and meticulous approach make us an unrivaled asset for industry leaders seeking robust market foundation solutions.
Navigate and Succeed:
Southeast Asia Market Research at Your Service
Market Landscape
Unlock potential in Southeast Asia with in-depth market landscape insights to guide your business strategy and growth.
Market Size
Expert analysis on SEA market volume & trends for strategic insights.
Industry Structure and Trend
Unlock SEA market insights & trends for strategic decisions in various industries.
Competitive Benchmark
Harness our expertise in Competitive Benchmarking across Southeast Asia to navigate market trends and competitor strategies effectively.
Business Partner Search & Screening
We identify ideal partners in SEA, ensuring compatibility and due diligence for your expansion.
B2B/B2C Customer Survey
Expert in SEA B2B/B2C surveys, we unlock customer insights, driving your business strategy and growth.
Our Industries
Dominate Southeast Asia Through Market Research
Southeast Asia Lacks Market Insights
- 52% of businesses in Southeast Asia lack credible market insights, a barrier to strategic decision-making and predicting consumer trends precisely.
- Without comprehensive market insights, businesses may miss out on tailoring marketing strategies effectively, diminishing their opportunity for growth.
Need for Real-time Consumer Data
- Businesses lose over 20% of potential revenue by lacking real-time consumer data, blunting response efficiency and delaying adjustment to market demands.
- Harnessing up-to-the-minute consumer data equips organizations with vital awareness, easier adaptation to changes, and agility against competitors.
Data Analytics Services on the Rise
- Projected growth at 40% annually highlights Southeast Asia's vibrant ecosystem investing in analytics markets to steer future prospect research trajectories.
- This substantial market investment harnessed now refines client targeting, exploiting detailed data insights offering brilliant tailored client engagements.
Growing E-commerce Foreshadows Demand
- With a 35% increase in e-commerce development, the demand for precise market research becomes increasingly critical in Southeast Asia’s consumer economy.
- Preserving responsiveness in this rising digital space necessitates thorough market research with strategic pulls directly tied to towering fin-tech expansions.
Our Clients
We have worked with more than 2000 companies throughout various industries.
What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"During the course of 2009 and 2010, YCP carried out extensive research on roofing materials market for Monier (previously Lafarge Roofing) in Asia. The experience and expertise of YCP in building materials markets in Asia and the strong analytical skills of their consultants resulted in high-quality output for their various assignments, driven by in-depth field investigations. The findings and recommendations provided by YCP have proved extremely valuable for Monier to identify and assess growth opportunities in the region, and to support Monier’s strategic approach and planning in the region. I am therefore happy to recommend YCP as a valuable partner to any company interested in their research and consulting capabilities."
Managing Director Thailand and Indonesia
Monier Roofing (Previously Lafarge)
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Distributor Support Strategy for Lubricants in Vietnam
Client
A Vietnamese lubricant distributor
Area
Vietnam
Expertise Scope
Distributor Assessment, Stakeholder Meetings, Site Visit Reporting
Project Summary
Our team initiated the project with a kick-off meeting in Ho Chi Minh City to align with client's needs and prepare for upcoming interviews. We organized and scheduled site visits and meetings with shortlisted distributors. Following this, we led distributor meetings, providing summary translations. Finally, we delivered a post-site visit report, profiling and prioritizing each distributor based on the interviews.
Opportunities Identification of Italian Electrical Engineering and Electronics Companies
Client
A leading electrical engineering and electronics player in Thailand
Area
Southeast Asia, Thailand
Expertise Scope
Competitor Positioning Analysis, Supplier Feedback Collection, Customer Insights
Project Summary
Our team conducted over 150 interviews with competitors' staff in offices and factories, key raw material suppliers, and target customers to understand key competitor positioning, success factors, supplier and customer feedback, and future expansion plans.
YCP in Media
Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.
At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.
Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.
Publications
Strategic Growth through Programmatic M&A of Small to Medium-Sized Companies in Southeast Asia
In Southeast Asia’s complex markets, programmatic M&A offers a flexible alternative to slow organic expansion and high-risk large deals. By pursuing smaller, repeat acquisitions, companies can enter markets faster, build local capabilities, and manage risk, provided strong sourcing, diligence, and integration discipline are in place.
Supply Chain Finance in Southeast Asia
As Southeast Asia’s supply chains evolve under China+1 strategies, working capital constraints are intensifying. Supply chain finance offers a way to unlock liquidity, support suppliers, and strengthen resilience through buyer-led programs and digital platforms. Regulatory alignment and greater SME awareness can further drive adoption.
Changing Media Landscape: The Shift from Paid Social to Affiliate Marketing in Southeast Asia
As digital audiences grow across Southeast Asia, rising costs and weaker performance are eroding the effectiveness of traditional advertising. Brands are shifting toward affiliate marketing, where pay-for-performance models, creator partnerships, and stronger trust deliver more predictable ROI and resilient growth.
Accelerating Sustainable Recovery in Southeast Asia
Southeast Asia’s post-pandemic recovery is increasingly shaped by climate and social risks that demand regional cooperation. Aligning growth with ESG priorities through coordinated policy, sustainable finance, and stronger data frameworks is critical to addressing vulnerabilities and supporting long-term development across the region.
Meet Our Experts
Establish industry dominance with our experts and partners
Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs
Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting
Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe, Asia, Middle East, Africa, North America, South America
Past Experience:
Arthur Andersen, Advancy
Leon Cheng
Partner
Nationality: Chinese
Region Coverage:
Asia, North America, South America
Past Experience:
EAC, DHL
Karambir Anand
Managing Partner
Nationality: Indian
Region Coverage:
ASEAN, China, India, United States, Europe, Australia
Past Experience:
EY-Parthenon, McKinsey & Company
Septian Waluyan
Partner
Nationality: Indonesian
Region Coverage:
Asia, Europe
Past Experience:
Bayer, Philips
Eunice Maximo
Partner
Nationality: Filipino
Region Coverage:
Asia
Past Experience:
Nexlabs, Propel Manila
Ashish Sharma
Managing Partner
Nationality: Indian
Region Coverage:
Europe, Southeast Asia, Far East, Central Asia and India
Past Experience:
Arthur D. Little, Booz & Company, and McKinsey & Company
Talk to Our Market Research Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
