Southeast Asia Market Research Consulting

YCP offers unparalleled Market Research consulting services in Southeast Asia, leveraging extensive regional knowledge to guide businesses toward success.

YCP Market Research Experts in Southeast Asia

Southeast Asia offers vast business potential, ripe with opportunities for market growth.

Entering market research in Southeast Asia poses unique challenges, including diverse markets and regulatory hurdles.

A consulting firm with deep market research experience in Southeast Asia is crucial. YCP is the top provider, ensuring success.

YCP in Numbers

Project Across Asia

Offices

Portfolio Businesses

Professionals

Navigate and Succeed:
Southeast Asia Market Research at Your Service

Market Landscape

Unlock potential in Southeast Asia with in-depth market landscape insights to guide your business strategy and growth.

Market Size

Expert analysis on SEA market volume & trends for strategic insights.

Industry Structure and Trend

Unlock SEA market insights & trends for strategic decisions in various industries.

Competitive Benchmark

Harness our expertise in Competitive Benchmarking across Southeast Asia to navigate market trends and competitor strategies effectively.

Business Partner Search & Screening

We identify ideal partners in SEA, ensuring compatibility and due diligence for your expansion.

B2B/B2C Customer Survey

Expert in SEA B2B/B2C surveys, we unlock customer insights, driving your business strategy and growth.

Our Industries

Dominate Southeast Asia Through Market Research

Southeast Asia Lacks Market Insights

52% of businesses in Southeast Asia lack credible market insights, a barrier to strategic decision-making and predicting consumer trends precisely.
Without comprehensive market insights, businesses may miss out on tailoring marketing strategies effectively, diminishing their opportunity for growth.

Need for Real-time Consumer Data

Businesses lose over 20% of potential revenue by lacking real-time consumer data, blunting response efficiency and delaying adjustment to market demands.
Harnessing up-to-the-minute consumer data equips organizations with vital awareness, easier adaptation to changes, and agility against competitors.

Data Analytics Services on the Rise

Projected growth at 40% annually highlights Southeast Asia's vibrant ecosystem investing in analytics markets to steer future prospect research trajectories.
This substantial market investment harnessed now refines client targeting, exploiting detailed data insights offering brilliant tailored client engagements.

Growing E-commerce Foreshadows Demand

With a 35% increase in e-commerce development, the demand for precise market research becomes increasingly critical in Southeast Asia’s consumer economy.
Preserving responsiveness in this rising digital space necessitates thorough market research with strategic pulls directly tied to towering fin-tech expansions.

Our Clients

We have worked with more than 2000 companies throughout various industries.

What Our Clients Say About Us

"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."

Marketing Implementer for Indonesia, Singapore & Vietnam

Shell

"During the course of 2009 and 2010, YCP carried out extensive research on roofing materials market for Monier (previously Lafarge Roofing) in Asia. The experience and expertise of YCP in building materials markets in Asia and the strong analytical skills of their consultants resulted in high-quality output for their various assignments, driven by in-depth field investigations. The findings and recommendations provided by YCP have proved extremely valuable for Monier to identify and assess growth opportunities in the region, and to support Monier’s strategic approach and planning in the region. I am therefore happy to recommend YCP as a valuable partner to any company interested in their research and consulting capabilities."

Managing Director Thailand and Indonesia

Monier Roofing (Previously Lafarge)

Results Through Expertise: Case Studies

Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.

Assessment of Opportunity for IoT and Smart Homes

Client

A Japanese consumer products company

Area

Australia, Malaysia, Vietnam

Expertise Scope

Market Recommendation, Strategy

Project Summary

Our team researched the coverage areas to discover current trends and consumer attitudes. We provided the client with a detailed approach and recommendation for specific USPs, comparing both B2B and B2C markets.

Distributor Support Strategy for Lubricants in Vietnam

Client

A Vietnamese lubricant distributor

Area

Vietnam

Expertise Scope

Distributor Assessment, Stakeholder Meetings, Site Visit Reporting

Project Summary

Our team initiated the project with a kick-off meeting in Ho Chi Minh City to align with client's needs and prepare for upcoming interviews. We organized and scheduled site visits and meetings with shortlisted distributors. Following this, we led distributor meetings, providing summary translations. Finally, we delivered a post-site visit report, profiling and prioritizing each distributor based on the interviews.