YCP in Numbers
With over half of executives citing data gaps as a top market entry obstacle in Southeast Asia,
57%*
admit their expansion would be more successful by partnering with expert market research firms.
Source: Statista, 2024
YCP Market Research Experts in Southeast Asia
In the fast-evolving business environment of Southeast Asia, industries are striving to maintain their competitive edge. Companies in this dynamic region are increasingly in need of a dependable market research consulting provider to effectively navigate challenges and unlock new opportunities within the ever-shifting Southeast Asian markets.
At YCP, our global professionals combine profound industry insights with exceptional market research consulting services, assisting a diverse clientele to tackle barriers to entry and achieve sustainable growth across a multitude of sectors in Southeast Asia. Through strategic, hands-on guidance, we've empowered businesses to adapt and thrive amid market complexities, securing their positions as market leaders.
With a reputation built on excellence and reliability, YCP stands as a trusted market research consulting partner, essential for businesses aiming to excel in Southeast Asia's vibrant market landscape. Our expertise, commitment, and meticulous approach make us an unrivaled asset for industry leaders seeking robust market foundation solutions.
Navigate and Succeed:
Southeast Asia Market Research at Your Service
Market Landscape
Unlock potential in Southeast Asia with in-depth market landscape insights to guide your business strategy and growth.
Industry Structure and Trend
Unlock SEA market insights & trends for strategic decisions in various industries.
Business Partner Search & Screening
We identify ideal partners in SEA, ensuring compatibility and due diligence for your expansion.
Market Size
Expert analysis on SEA market volume & trends for strategic insights.
Competitive Benchmark
Harness our expertise in Competitive Benchmarking across Southeast Asia to navigate market trends and competitor strategies effectively.
B2B/B2C Customer Survey
Expert in SEA B2B/B2C surveys, we unlock customer insights, driving your business strategy and growth.
Market Landscape
Unlock potential in Southeast Asia with in-depth market landscape insights to guide your business strategy and growth.
Business Partner Search & Screening
We identify ideal partners in SEA, ensuring compatibility and due diligence for your expansion.
Market Size
Expert analysis on SEA market volume & trends for strategic insights.
B2B/B2C Customer Survey
Expert in SEA B2B/B2C surveys, we unlock customer insights, driving your business strategy and growth.
Industry Structure and Trend
Unlock SEA market insights & trends for strategic decisions in various industries.
Competitive Benchmark
Harness our expertise in Competitive Benchmarking across Southeast Asia to navigate market trends and competitor strategies effectively.
Our Industries
Dominate Southeast Asia Through Market Research
Southeast Asia Lacks Market Insights
- 52% of businesses in Southeast Asia lack credible market insights, a barrier to strategic decision-making and predicting consumer trends precisely.
- Without comprehensive market insights, businesses may miss out on tailoring marketing strategies effectively, diminishing their opportunity for growth.
Need for Real-time Consumer Data
- Businesses lose over 20% of potential revenue by lacking real-time consumer data, blunting response efficiency and delaying adjustment to market demands.
- Harnessing up-to-the-minute consumer data equips organizations with vital awareness, easier adaptation to changes, and agility against competitors.
Data Analytics Services on the Rise
- Projected growth at 40% annually highlights Southeast Asia's vibrant ecosystem investing in analytics markets to steer future prospect research trajectories.
- This substantial market investment harnessed now refines client targeting, exploiting detailed data insights offering brilliant tailored client engagements.
Growing E-commerce Foreshadows Demand
- With a 35% increase in e-commerce development, the demand for precise market research becomes increasingly critical in Southeast Asia’s consumer economy.
- Preserving responsiveness in this rising digital space necessitates thorough market research with strategic pulls directly tied to towering fin-tech expansions.
Our Clients
We have worked with more than 2000 companies throughout various industries.
What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"During the course of 2009 and 2010, YCP carried out extensive research on roofing materials market for Monier (previously Lafarge Roofing) in Asia. The experience and expertise of YCP in building materials markets in Asia and the strong analytical skills of their consultants resulted in high-quality output for their various assignments, driven by in-depth field investigations. The findings and recommendations provided by YCP have proved extremely valuable for Monier to identify and assess growth opportunities in the region, and to support Monier’s strategic approach and planning in the region. I am therefore happy to recommend YCP as a valuable partner to any company interested in their research and consulting capabilities."
Managing Director Thailand and Indonesia
Monier Roofing (Previously Lafarge)
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Assessment of Opportunity for IoT and Smart Homes
Client
A Japanese consumer products company
Area
Australia, Malaysia, Vietnam
Expertise Scope
Market Recommendation, Strategy
Project Summary
Our team researched the coverage areas to discover current trends and consumer attitudes. We provided the client with a detailed approach and recommendation for specific USPs, comparing both B2B and B2C markets.
Distributor Support Strategy for Lubricants in Vietnam
Client
A Vietnamese lubricant distributor
Area
Vietnam
Expertise Scope
Distributor Assessment, Stakeholder Meetings, Site Visit Reporting
Project Summary
Our team initiated the project with a kick-off meeting in Ho Chi Minh City to align with client's needs and prepare for upcoming interviews. We organized and scheduled site visits and meetings with shortlisted distributors. Following this, we led distributor meetings, providing summary translations. Finally, we delivered a post-site visit report, profiling and prioritizing each distributor based on the interviews.
YCP in Media
Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.
At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.
Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.
Publications
Supply Chain Finance in Southeast Asia
As Southeast Asia’s supply chains evolve under China+1 strategies, working capital constraints are intensifying. Supply chain finance offers a way to unlock liquidity, support suppliers, and strengthen resilience through buyer-led programs and digital platforms. Regulatory alignment and greater SME awareness can further drive adoption.
Accelerating Sustainable Recovery in Southeast Asia
Southeast Asia’s post-pandemic recovery is increasingly shaped by climate and social risks that demand regional cooperation. Aligning growth with ESG priorities through coordinated policy, sustainable finance, and stronger data frameworks is critical to addressing vulnerabilities and supporting long-term development across the region.
东南亚供应链金融
随着「China+1」战略推动东南亚供应链持续演变，营运资金压力日益加剧。供应链金融通过买方主导的项目和数字化平台，为释放流动性、支持供应商并增强体系韧性提供了有效路径。进一步推动监管协调并提升中小企业的认知度，将有助于加快其应用和普及。
媒体格局变迁：东南亚从付费社交到联盟营销的转变
随着东南亚地区数字受众规模不断扩大，成本上升和效果走弱正在削弱传统广告的有效性。品牌正逐步转向联盟营销，通过按效果付费模式、与内容创作者合作以及更高的信任度，实现更可预测的投资回报率（ROI）和更具韧性的增长。
Meet Our Experts
Establish industry dominance with our experts and partners
Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs
Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting
Shingo Kasumoto
Managing Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
P&G
Leon Cheng
Partner
Nationality: Chinese
Region Coverage:
Asia, North America, South America
Past Experience:
EAC, DHL
Septian Waluyan
Partner
Nationality: Indonesian
Region Coverage:
Asia, Europe
Past Experience:
Bayer, Philips
Abhisek Mukherjee
Managing Partner
Nationality: Indian
Region Coverage:
Asia, Europe, North America
Past Experience:
SDG, Accenture Strategy
Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe, Asia, Middle East, Africa, North America, South America
Past Experience:
Arthur Andersen, Advancy
Daisuke Katano
Managing Partner
Nationality: Japanese
Region Coverage:
Japan, United Kingdom
Past Experience:
Dream Incubator Inc, Boston Consulting Group
Karambir Anand
Managing Partner
Nationality: Indian
Region Coverage:
ASEAN, China, India, United States, Europe, Australia
Past Experience:
EY-Parthenon, McKinsey & Company
Talk to Our Market Research Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
