YCP in Numbers
With over half of executives citing data gaps as a top market entry obstacle in Southeast Asia,
57%*
admit their expansion would be more successful by partnering with expert market research firms.
Source: Statista, 2024
YCP Market Research Experts in Southeast Asia
Southeast Asia offers vast business potential, ripe with opportunities for market growth.
Entering market research in Southeast Asia poses unique challenges, including diverse markets and regulatory hurdles.
A consulting firm with deep market research experience in Southeast Asia is crucial. YCP is the top provider, ensuring success.
Navigate and Succeed:
Southeast Asia Market Research at Your Service
Market Landscape
Unlock potential in Southeast Asia with in-depth market landscape insights to guide your business strategy and growth.
Industry Structure and Trend
Unlock SEA market insights & trends for strategic decisions in various industries.
Business Partner Search & Screening
We identify ideal partners in SEA, ensuring compatibility and due diligence for your expansion.
Market Size
Expert analysis on SEA market volume & trends for strategic insights.
Competitive Benchmark
Harness our expertise in Competitive Benchmarking across Southeast Asia to navigate market trends and competitor strategies effectively.
B2B/B2C Customer Survey
Expert in SEA B2B/B2C surveys, we unlock customer insights, driving your business strategy and growth.
Market Landscape
Unlock potential in Southeast Asia with in-depth market landscape insights to guide your business strategy and growth.
Business Partner Search & Screening
We identify ideal partners in SEA, ensuring compatibility and due diligence for your expansion.
Market Size
Expert analysis on SEA market volume & trends for strategic insights.
B2B/B2C Customer Survey
Expert in SEA B2B/B2C surveys, we unlock customer insights, driving your business strategy and growth.
Industry Structure and Trend
Unlock SEA market insights & trends for strategic decisions in various industries.
Competitive Benchmark
Harness our expertise in Competitive Benchmarking across Southeast Asia to navigate market trends and competitor strategies effectively.
Our Industries
Dominate Southeast Asia Through Market Research
Southeast Asia Lacks Market Insights
- 52% of businesses in Southeast Asia lack credible market insights, a barrier to strategic decision-making and predicting consumer trends precisely.
- Without comprehensive market insights, businesses may miss out on tailoring marketing strategies effectively, diminishing their opportunity for growth.
Need for Real-time Consumer Data
- Businesses lose over 20% of potential revenue by lacking real-time consumer data, blunting response efficiency and delaying adjustment to market demands.
- Harnessing up-to-the-minute consumer data equips organizations with vital awareness, easier adaptation to changes, and agility against competitors.
Data Analytics Services on the Rise
- Projected growth at 40% annually highlights Southeast Asia's vibrant ecosystem investing in analytics markets to steer future prospect research trajectories.
- This substantial market investment harnessed now refines client targeting, exploiting detailed data insights offering brilliant tailored client engagements.
Growing E-commerce Foreshadows Demand
- With a 35% increase in e-commerce development, the demand for precise market research becomes increasingly critical in Southeast Asia’s consumer economy.
- Preserving responsiveness in this rising digital space necessitates thorough market research with strategic pulls directly tied to towering fin-tech expansions.
Our Clients
We have worked with more than 2000 companies throughout various industries.
What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"During the course of 2009 and 2010, YCP carried out extensive research on roofing materials market for Monier (previously Lafarge Roofing) in Asia. The experience and expertise of YCP in building materials markets in Asia and the strong analytical skills of their consultants resulted in high-quality output for their various assignments, driven by in-depth field investigations. The findings and recommendations provided by YCP have proved extremely valuable for Monier to identify and assess growth opportunities in the region, and to support Monier’s strategic approach and planning in the region. I am therefore happy to recommend YCP as a valuable partner to any company interested in their research and consulting capabilities."
Managing Director Thailand and Indonesia
Monier Roofing (Previously Lafarge)
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Assessment of Opportunity for IoT and Smart Homes
Client
A Japanese consumer products company
Area
Australia, Malaysia, Vietnam
Expertise Scope
Market Recommendation, Strategy
Project Summary
Our team researched the coverage areas to discover current trends and consumer attitudes. We provided the client with a detailed approach and recommendation for specific USPs, comparing both B2B and B2C markets.
Distributor Support Strategy for Lubricants in Vietnam
Client
A Vietnamese lubricant distributor
Area
Vietnam
Expertise Scope
Distributor Assessment, Stakeholder Meetings, Site Visit Reporting
Project Summary
Our team initiated the project with a kick-off meeting in Ho Chi Minh City to align with client's needs and prepare for upcoming interviews. We organized and scheduled site visits and meetings with shortlisted distributors. Following this, we led distributor meetings, providing summary translations. Finally, we delivered a post-site visit report, profiling and prioritizing each distributor based on the interviews.
YCP in Media
Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.
At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.
Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.
Publications
Logistics in SEA: Exploring Innovations Within Last Mile Logistics
Last-mile logistics in Southeast Asia is expanding rapidly, driven by e-commerce growth and rising digital adoption. While competition and cost pressures persist, technology is reshaping delivery models. From route optimization to EVs and automation, opportunities are emerging for scalable, efficient, and sustainable operators.
Seamless Journeys: Revolutionizing Mobility in Southeast Asia through MaaS
Mobility as a Service (MaaS) is gaining traction in Southeast Asia as cities address congestion, costs, and sustainability. Ride-hailing dominates the scene, while car-sharing and micromobility are set to grow, supported by digital adoption, policy initiatives, and increasing public–private collaboration.
Automotive Lubricants in the Digital Age: Trends and Opportunities for SEA
Southeast Asia’s automotive lubricants market is growing steadily, driven by rising vehicle ownership and demand for higher quality products. From supply chains to customer engagement, digitalization is reshaping the value chain. These technology-enabled shifts support greater efficiency, data driven decisions, and new routes to market.
How to Succeed in the Indonesian Skincare Market: A Guide for Brands
Indonesia’s skincare market has grown rapidly, driven by rising incomes, social media influence, and expanding retail channels. Young consumers shape demand, valuing halal and functional claims, while e-commerce leads sales. Success depends on clear segmentation, strong branding, and effective omnichannel strategies.
Meet Our Experts
Establish industry dominance with our experts and partners
Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs
Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting
Shingo Kasumoto
Managing Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
P&G
Leon Cheng
Partner
Nationality: Chinese
Region Coverage:
Asia, North America, South America
Past Experience:
EAC, DHL
Septian Waluyan
Partner
Nationality: Indonesian
Region Coverage:
Asia, Europe
Past Experience:
Bayer, Philips
Jatin Gulati
Managing Partner
Nationality: Indian
Region Coverage:
Asia
Past Experience:
McKinsey & Company, Accenture Strategy
Eunice Maximo
Partner
Nationality: Filipino
Region Coverage:
Asia
Past Experience:
Nexlabs, Propel Manila
Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe, Asia, Middle East, Africa, North America, South America
Past Experience:
Arthur Andersen, Advancy
Talk to Our Market Research Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
