Southeast Asia Marketing & Sales Consulting

YCP provides unparalleled Marketing & Sales consulting services across Southeast Asia, helping businesses achieve their goals with extensive regional expertise.

Southeast Asia Marketing & Sales Consulting

YCP Solidiance Marketing & Sales Experts in Southeast Asia

Marketing & Sales experts in Southeast Asia

Southeast Asia holds vast business potential, ripe for investments in Marketing & Sales.

Navigating regulatory, cultural, and competitive challenges is crucial for success in this market.

YCP excels as the top Marketing & Sales consultancy in Southeast Asia, guiding firms to thrive.

YCP in Numbers

YCP Holdings
Projects across Asia
Offices
Portfolio Businesses
Professionals

Navigate and Succeed: Southeast Asia Marketing & Sales at Your Service

Branding & Brand Management

Branding & Brand Management

Elevate your brand in Southeast Asia with our experts in branding & management, tailoring strategies for regional success.

Product & Portfolio Management

Product & Portfolio Management

Optimizing product lines and portfolios for peak performance in Southeast Asia's diverse markets.

Pricing

Pricing

Expertise in pricing strategy optimization for diverse markets across Southeast Asia.

Digital Marketing

Digital Marketing

Specializing in crafting digital strategies in Southeast Asia to enhance brand presence & ROI.

E-commerce

E-commerce

Expertise in boosting e-commerce growth across Southeast Asia through tailored marketing & sales strategies.

Customer Experience

Customer Experience

Elevating customer experience in SEA with cultural insights, enhancing brand loyalty & sales growth.

Sales Channel Strategy

Sales Channel Strategy

Optimize your sales channel strategy in Southeast Asia with YCP. Enhance reach and performance across diverse markets.

Digital Sales

Digital Sales

Optimize your digital sales in Southeast Asia with our local market insights and tailored strategies for robust online revenue growth.

Our Industries

Aerospace & Defense

Automotive & Mobility

Energy & Natural Resources

Construction & Infrastructure

Consumer & Retail

Financial Services

Healthcare

Industrials

Private Equity & Principal Investors

Public Sector

Transportation & Logistics

Technology Media & Telecommunications

Dominate Southeast Asia Through Marketing & Sales

Rising consumer demand driving change in SE Asia

  • With a population of over 655 million, Southeast Asia offers substantial opportunities in sales and marketing by tapping into a new consumer base unlocking sales potentials.
  • As the region's disposable income rises, tailored marketing strategies will lead to increased customer engagement and satisfaction, enhancing ROI significantly.

Digital Transformation Necessitating Fast Strategy Adoption

  • SE Asia's internet penetration is now over 70%, indicating a shift toward digital avenues for marketing. Ignoring this trend may limit new market access opportunities.
  • The integration of digital technologies into sales processes helps to streamline operations driving efficiencies and accelerating growth across the market landscape.

Uncovering new markets in diverse cultural landscapes

  • Diverse culture-rich environments in Southeast Asia allow for innovative marketing angles creating targeted campaigns that deeply resonate and drive customer loyalty.
  • Customizing strategies toward these cultural etiquettes opens opportunities for penetration into untapped segments marking substantial business expansion potentials.

Growing E-commerce enhancing need for robust strategies

  • E-commerce in SE Asia is estimated to grow exponentially, making targeted marketing crucial. Businesses need to leverage this surge for maximized market reach.
  • Sustained growth requires scalable solutions in campaign management. By capitalizing on these platforms, companies can boost their visibility and capture valuable customer data.

Our Clients

We have worked with more than 2000 companies throughout various industries.

What Our Clients Say About Us

"The engagement conducted by YCP Solidiance was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP Solidiance team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP Solidiance, they managed to get very insightful and unbiased recommendations for our business."

Shell

Marketing Implementer for Indonesia, Singapore & Vietnam

Shell

"During the course of 2009 and 2010, YCP Solidiance carried out extensive research on roofing materials market for Monier (previously Lafarge Roofing) in Asia. The experience and expertise of YCP Solidiance in building materials markets in Asia and the strong analytical skills of their consultants resulted in high-quality output for their various assignments, driven by in-depth field investigations. The findings and recommendations provided by YCP Solidiance have proved extremely valuable for Monier to identify and assess growth opportunities in the region, and to support Monier’s strategic approach and planning in the region. I am therefore happy to recommend YCP Solidiance as a valuable partner to any company interested in their research and consulting capabilities."

Monier Roofing

Managing Director Thailand and Indonesia

Monier Roofing (Previously Lafarge)

Results Through Expertise: Case Studies

Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.

E-Commerce Website Development

Client

A Japanese medical equipment manufacturer

Area

Southeast Asia

Expertise Scope

Strategic Marketing

Project Summary

Our client needed support tapping into the Southeast Asian market and building an e-commerce channel.​ We created a market entry strategy in three countries, developed localised landing pages, and managed client campaigns to gain market access.

Event Website Development for an Industrial Automation Conference

Client

A Japanese machine vision distributor

Area

Southeast Asia

Expertise Scope

Strategic Marketing

Project Summary

Our client wanted to promote an event for industry leaders in industrial automation and IoT. We created a comprehensive event website that integrated with an event technology platform, Eventbrite. This resulted in 250 RSVPs, primarily from the site.

YCP in Media

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YCP Solidiance's Managing Partner Damien Duhamel talks on BBC on the Indonesian mining industry.

YCP Solidiance's Managing Partner Damien Duhamel talks on BBC on the Indonesian mining industry.

YCP Solidiance’s Partner Gervasius Samosir speaks to CNBC about the economy outlook after Indonesia’s presidential election.

YCP Solidiance’s Partner Gervasius Samosir speaks to CNBC about the economy outlook after Indonesia’s presidential election.

Tagged as Asia’s Game Changer, YCP Holdings wins the Management Consulting award in SBR National Business Awards.

Tagged as Asia’s Game Changer, YCP Holdings wins the Management Consulting award in SBR National Business Awards.

Publications

Automotive Lubricants in the Digital Age_ Trends and Opportunities for SEA
Overview of the Skincare Industry
Seamless Journeys_ Revolutionizing Mobility in Southeast Asia through MaaS
Last-Mile Logistics in SEA

Meet Our Experts

Establish industry dominance with our experts and partners

Shingo Kasumoto

Shingo Kasumoto

Managing Partner, Interactive Solutions Division CEO

L.L.B., Kyoto University

Mehdi Jaouadi

Mehdi Jaouadi

Partner

Master in Management, EDHEC Business School

eunic

Eunice Maximo

Partner

Bachelor of Fine Arts from University of the Philippines Diliman

koichi sonoda

Koichi "Sonochan" Sonoda

Partner

MBA, IMD - International Institute for Management Development

Talk to Our Marketing & Sales Experts

Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.

YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:

  • YCP Solidiance
  • YCP Auctus
  • YCP Consus