
YCP Restaurant Experts in Southeast Asia

In Southeast Asia, the restaurant industry faces dynamic F&B challenges, evolving consumer preferences, and stiff competition.
YCP leverages unparalleled expertise in F&B, offering strategic consulting to navigate market complexities in Southeast Asia's restaurant sector.
As your trusted partner, YCP is committed to transforming insights into actionable strategies for sustainable growth in the restaurant industry.

YCP in Numbers
Unlocking Potential: Your Path to Excellence with Southeast Asia's Restaurant Professionals
The Restaurant industry in Southeast Asia is booming, offering myriad opportunities. YCP helps clients navigate these waters, enhancing growth and profitability.
With diverse culinary landscapes, Southeast Asia's restaurant scene is vibrant yet challenging. YCP's expertise in local markets positions our clients for success in this competitive space.
YCP stands at the forefront of restaurant consulting in Southeast Asia, crafting strategies that resonate with local tastes and global standards, driving unparalleled growth.
Our Services
Marketing & Sales
Elevate your restaurant's Marketing & Sales in Southeast Asia with YCP expertise.
- Branding & Brand Management
- Product & Portfolio Management
- Pricing
- Digital Marketing
- E-commerce
- Customer Experience
- Sales Channel Strategy
- Digital Sales
Operations
Transforming Southeast Asia's dining scene with expert Operations Consulting.
- Project Management Office (PMO)
- Growth Strategy Implementation
- Operation Transformation
- Manufacturing
- Organization Design
Supply Chain Management
Optimizing your supply chain in Southeast Asia for restaurant success.
- Supply Chain
- Digital Supply Chain
- Procurement
- Logistics
M&A, Transactions, and PMI
Elevate your M&A, transactions, and PMI success in Southeast Asia with YCP expertise.
- M&A Strategy
- Divesstiture/Curb-out Strategy
- M&A Target Scouting
- Buyer/Investor Search
- Commercial Due Diligence
- M&A Execution (Buy-side & Sell-side Financial Advisory)
- Valuation
- Post-Merger Integration (PMI)
- Value Creation
- IPO PMO
- Joint Venture
- Corporate Venture Capital
Strategy
Empowering Southeast Asia's restaurants to craft winning strategies for growth.
- Business Strategy
- Corporate Finance
- Growth Opportunity Identification
- New Business Development
- Organization Strategy
- Enterprise Risk Management
- Asset/Project Risk Management
- Digital Strategy
- Strategic Partnership & Channel Strategy
Digital Transformation
Boost your restaurant's digital presence in Southeast Asia with YCP's expertise.
- DX Vision
- Digital Roadmap
- CIO/CDO Support
- System Architecture Design
- DX PMO
- Artificial Intelligence (AI)
- Robotic Process Automation (RPA)
- Big Data Analysis
- IT Organization Design & Restructuring
- IT Portfolio Management
- Off-shore Development Centre Set-up
Public Services
Elevate your restaurant business in Southeast Asia with expert strategies from YCP.
- Economic Development
- Public Policy Development
- E-Governance
Sustainability
YCP harmonizes sustainability with growth for SE Asia's food sector.
- Sustainability Strategy & Implementation
- Double Materiality
- Decarbonization & Net-Zero Strategy
- Climate Change Risks and Opportunities
- Sustainability Due Diligence
- Supply Chain Assessment
- ESG Reporting
- Investor Relations & Fundraising
- Organization & Governance Design
Market Research
Empowering your eatery in Southeast Asia with top-notch Market Research insights.
- Market Landscape
- Market Size
- Industry Structure and Trend
- Competitive Benchmark
- Business Partner Search & Screening
- B2B/B2C Customer Survey
- Consumer Research
Navigating Restaurant Sector in Southeast Asia
High Competition within the Southeast Asia Restaurant Scene
- Southeast Asia's restaurant industry is one of the fastest growing, with a growth rate of 15% annually, drawing intense competition in both urban and rural areas.
- Establish innovative concepts aligned with local cultures and tastes; utilizing research data which shows 70% of consumers seek novel dining experiences locally.
Navigating Mass Food Delivery Network Challenges
- Over 50% of Southeast Asian consumers opt for weekly food delivery amidst smartphone penetration, impacting onsite dining dynamics significantly.
- See opportunity in crafting tailor-made delivery-friendly meal options, which stats show 60% of platforms report increased preference for convenience-centric menus.
Integrating Technology to Improve Dining Experience
- There are over 900 million internet users in the region, with tech usage trends proliferating smart systems within the restaurtant management arenas.
- Capitalizing on cloud-based and AI technology integration could boost personalized service offerings, as 80% survey participants show favor for such advancements.
Captivating a Diverse and Expanding Consumer Market
- Southeast Asia hosts 655 million potential diners that are demanding diversified cuisines options representative of various cultures.
- Respond to market by enhancing dynamic culturally-tailored menu offerings; as insights uncover that 65% show willingness to try multi-ethnic dishes.
Our Clients
We have worked with more than 2000 companies throughout various industries.


What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"YCP's deep understanding of the Myanmar F&B sector helped us to better understand where the sources of growth will come from, enabling us to focus on the right product categories and craft strategies to win in Myanmar. We appreciated YCP’s team strength and the support provided by their management team in this emerging market. "
Managing Director
Nestle Myanmar
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
High-Level Market Assessment for Cheese Products in Indonesia
Client
A food and beverage company operating across Southeast Asia
Area
Southeast Asia
Expertise Scope
Market Assessment, Competitive Landscape Analysis, Stakeholder Interviews
Project Summary
The project was structured into three deliverable phases, beginning with a comprehensive market assessment, followed by competitive landscape analysis and insights synthesis. This included conducting interviews with key stakeholders, such as cheese importers, to gather qualitative data. The team focused on identifying market size, market trends, and competitor strategies to provide actionable insights for market entry and expansion.
Acquisition Evaluation and Market Analysis for Food Service Chain
Client
A large Japanese food service chain operator
Area
Singapore, Hong Kong
Expertise Scope
Valuation and Financial Modeling, Market Expansion Analysis
Project Summary
We assisted a Japanese food service chain in evaluating the acquisition of a donburi-style chain in Singapore and Hong Kong. Over three months, we conducted a valuation of current outlets, developed DCF and LBO analyses, and assessed new market opportunities. Our work provided the client with the data needed for a go/no-go decision, successfully evaluating both current business and expansion potential.
YCP in Media












Publications




Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Shingo Kasumoto
Managing Partner
Nationality: Japanese
Region Coverage:
Singapore, Japan, Indonesia, Malaysia, Thailand, Myanmar, Vietnam, Philippines
Past Experience:
P&G

Leon Cheng
Partner
Nationality: Chinese
Region Coverage:
China, Hong Kong, Taiwan, India, Japan, Korea, Philipines, Malaysia, Vietnam, Thailand, US, Canada, Mexico
Past Experience:
EAC, DHL

Septian Waluyan
Partner
Nationality: Indonesian
Region Coverage:
Indonesia, Singapore, The Netherlands
Past Experience:
Bayer, Philips

Jatin Gulati
Partner
Nationality: Indian
Region Coverage:
Philippines, India
Past Experience:
McKinsey & Company, Accenture Strategy

Eunice Maximo
Partner
Nationality: Filipino
Region Coverage:
APAC
Past Experience:
Nexlabs, Propel Manila

Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe (most countries), Greater China, Japan, South Korea, Thailand, Vietnam, Philippines, Indonesia, Saudi Arabia, Morocco, USA, Canada, Mexico
Past Experience:
Arthur Andersen, Advancy
Talk to Our Restaurant Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus