
YCP Sales Channel Strategy Experts in Southeast Asia

Southeast Asia presents a lucrative market for businesses, filled with vast opportunities and potential for growth.
However, navigating the complex landscape of sales channels in Southeast Asia poses significant challenges and barriers.
Understanding the importance of a consulting firm with deep Sales Channel Strategy experience in Southeast Asia, YCP stands out as the leading provider in the market.

YCP in Numbers
Navigate and Succeed: Southeast Asia Sales Channel Strategy at Your Service
In Southeast Asia, optimizing sales channels is crucial for tapping into diverse markets. YCP crafts strategies to align your business with regional dynamics, driving growth.
YCP's expertise in Southeast Asia's unique business landscape enables us to develop sales channel strategies that ensure your brand resonates with local consumers effectively.
Leveraging deep insights into Southeast Asian markets, YCP tailors sales channel strategies that enhance market penetration and revenue, positioning clients for long-term success.
Our Industries












Dominate Southeast Asia Through Sales Channel Strategy
Rapid eCommerce Market Growth
- Southeast Asia's digital economy surged, with over 340 million internet consumers in 2021. This boom compels businesses to rethink their sales channel strategies.
- To harness this momentum, businesses must explore innovative channels and technologies, thus optimizing visibility across the region's burgeoning online marketplaces.
Attrition of Traditional Retail
- With 47% of retail being traditional in Southeast Asia and decreasing, neglecting online expansion may endanger sustainability.
- An agile approach allows for a transition to blended traditional and digital channels, stabilizing market shares as shopping behaviors shift dramatically.
Instantaneous Consumer Reach
- Utilizing the digital platform enables strategic alignment of varied needs, reaching Southeast Asia’s collective youthful online audience, poised for tailored engagement.
- Capitalizing online exposures fosters predictive engagements, supports customization per consumer trends ensuring a depth-maximized entry to expanding digital customer bases.
Inevitability of Cross-border Commerce
- Southeast Asia’s inter-country trade openness signals a 60% e-commerce cross-border opportunity, raising access stakes.
- Leveraging channel strategies enhances reach across national boundaries, securing equity in the arena where the free-flow of goods glaringly synchronizes sales measures.
Our Clients
We have worked with more than 2000 companies throughout various industries.







What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"During the course of 2009 and 2010, YCP carried out extensive research on roofing materials market for Monier (previously Lafarge Roofing) in Asia. The experience and expertise of YCP in building materials markets in Asia and the strong analytical skills of their consultants resulted in high-quality output for their various assignments, driven by in-depth field investigations. The findings and recommendations provided by YCP have proved extremely valuable for Monier to identify and assess growth opportunities in the region, and to support Monier’s strategic approach and planning in the region. I am therefore happy to recommend YCP as a valuable partner to any company interested in their research and consulting capabilities."
Managing Director Thailand and Indonesia
Monier Roofing (Previously Lafarge)
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
E-Commerce Website Development
Client
A Japanese medical equipment manufacturer
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client needed support tapping into the Southeast Asian market and building an e-commerce channel. We created a market entry strategy in three countries, developed localised landing pages, and managed client campaigns to gain market access.
Event Website Development for an Industrial Automation Conference
Client
A Japanese machine vision distributor
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client wanted to promote an event for industry leaders in industrial automation and IoT. We created a comprehensive event website that integrated with an event technology platform, Eventbrite. This resulted in 250 RSVPs, primarily from the site.
YCP in Media












Publications




Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting

Shingo Kasumoto
Managing Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
P&G

Leon Cheng
Partner
Nationality: Chinese
Region Coverage:
Asia, North America, South America
Past Experience:
EAC, DHL

Septian Waluyan
Partner
Nationality: Indonesian
Region Coverage:
Asia, Europe
Past Experience:
Bayer, Philips

Jatin Gulati
Partner
Nationality: Indian
Region Coverage:
Asia
Past Experience:
McKinsey & Company, Accenture Strategy

Eunice Maximo
Partner
Nationality: Filipino
Region Coverage:
Asia
Past Experience:
Nexlabs, Propel Manila

Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe, Asia, Middle East, Africa, North America, South America
Past Experience:
Arthur Andersen, Advancy
Talk to Our Sales Channel Strategy Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus