
YCP Strategy Experts in Southeast Asia

Southeast Asia offers vast business potential, with a dynamic market ripe for strategic expansion.
Entering the Strategy field in Southeast Asia poses challenges, including cultural nuances and regulatory complexities.
A consulting firm with deep Strategy experience in Southeast Asia is critical. YCP stands out as the premier Strategy provider in the market.

YCP in Numbers
Navigate and Succeed:
Southeast Asia Strategy at Your Service

Business Strategy
Crafting tailor-made strategies for growth and competitiveness in Southeast Asia's unique market landscape.

Corporate Finance
Optimize your corporate finance strategies in Southeast Asia with our expert advisory and deep market insights.

Growth Opportunity Identification
We identify growth opportunities in Southeast Asia, leveraging regional trends and market dynamics to boost your business.

New Business Development
We accelerate new ventures in Southeast Asia, leveraging local insights to ensure success.

Organization Strategy
Optimizing org structures in SE Asia to drive growth & efficiency.

Enterprise Risk Management
Mitigate risks in SE Asia's dynamic market with tailored risk management solutions.

Asset/Project Risk Management
Mitigate risks in SE Asia projects, ensuring asset security and project success with our tailored risk management strategies.

Digital Strategy
Optimize digital presence in Southeast Asia with tailored strategies enhancing online growth & customer engagement.

Strategic Partnership & Channel Strategy
Optimizing channel strategies & partnerships in SEA for enhanced market penetration & growth.
Our Industries












Dominate Southeast Asia Through Strategy
Increased Market Competition in Southeast Asia
- With Southeast Asia's annual GDP growth at 5.2%, businesses in the region face escalating competition. Utilizing strategy consulting is crucial to remain competitive.
- A growing middle class also intensifies demand for diverse products and services. Tailored strategies can help businesses distinctive market offerings to gain advantage.
Adapting to Rapid Economic Changes in the Region
- Southeast Asia's economic policies evolve swiftly, challenging adaptation for businesses. Strategy consulting aligns corporate approaches with such swift changes.
- Strategic alignment ensures businesses can leverage the dynamic economic landscape, mitigating risks and harnessing new opportunities as they arise.
Expansion into Emerging Southeast Asian Markets
- Reports suggest Southeast Asia has 387 million internet users. Effective strategy consultancy can strategize business expansion into these vibrant digital markets.
- By understanding internet demographics through research data and customer analytics, businesses can adopt tailored growth practices to tap into digital-savvy populations.
Transitioning to Sustainable Business Models
- Sustainable initiatives could integrate into business plans, with an increasing focus on green tech. Strategy consultants facilitate this transition smoothly.
- This aligning stimulates ethical growth, anticipating governmental regulations diversification, and attracts the environmentally-conscious customer segments.
Our Clients
We have worked with more than 2000 companies throughout various industries.







What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"During the course of 2009 and 2010, YCP carried out extensive research on roofing materials market for Monier (previously Lafarge Roofing) in Asia. The experience and expertise of YCP in building materials markets in Asia and the strong analytical skills of their consultants resulted in high-quality output for their various assignments, driven by in-depth field investigations. The findings and recommendations provided by YCP have proved extremely valuable for Monier to identify and assess growth opportunities in the region, and to support Monier’s strategic approach and planning in the region. I am therefore happy to recommend YCP as a valuable partner to any company interested in their research and consulting capabilities."
Managing Director Thailand and Indonesia
Monier Roofing (Previously Lafarge)
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Assessment of Opportunity for IoT and Smart Homes
Client
A Japanese consumer products company
Area
Australia, Malaysia, Vietnam
Expertise Scope
Market Recommendation, Strategy
Project Summary
Our team researched the coverage areas to discover current trends and consumer attitudes. We provided the client with a detailed approach and recommendation for specific USPs, comparing both B2B and B2C markets.
E-Commerce Business Plan & Feasibility Study for Non-Profit Organization
Client
A non-profit organization based in Geneva
Area
Southeast Asia
Expertise Scope
Feasibility Study, Business Plan Development, Market Analysis
Project Summary
Our team conducted a comprehensive feasibility study, analyzing market trends, potential target audiences, and competitors. We developed a detailed business plan outlining the platform's features, marketing strategies, and revenue streams. The study involved primary and secondary research, interviews with key stakeholders, and financial projections to support informed decision-making.
YCP in Media












Publications




Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Country Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Country Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Shingo Kasumoto
Managing Partner
Nationality: Japanese
Country Coverage:
Singapore, Japan, Indonesia, Malaysia, Thailand, Myanmar, Vietnam, Philippines
Past Experience:
P&G

Leon Cheng
Partner
Nationality: Chinese
Country Coverage:
China, Hong Kong, Taiwan, India, Japan, Korea, Philipines, Malaysia, Vietnam, Thailand, US, Canada, Mexico
Past Experience:
EAC, DHL

Septian Waluyan
Partner
Nationality: Indonesian
Country Coverage:
Indonesia, Singapore, The Netherlands
Past Experience:
Bayer, Philips

Jatin Gulati
Partner
Nationality: Indian
Country Coverage:
Philippines, India
Past Experience:
McKinsey & Company, Accenture Strategy

Eunice Maximo
Partner
Nationality: Filipino
Country Coverage:
APAC
Past Experience:
Nexlabs, Propel Manila

Laurent Fihey
Partner
Nationality: French
Country Coverage:
Europe (most countries), Greater China, Japan, South Korea, Thailand, Vietnam, Philippines, Indonesia, Saudi Arabia, Morocco, USA, Canada, Mexico
Past Experience:
Arthur Andersen, Advancy
Talk to Our Strategy Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus