
YCP Building Materials Experts in Thailand

In Thailand, the building materials industry faces rapid urbanization, demanding innovation and sustainability.
YCP leverages global professionals to address Thailand’s market barriers, offering tailored consulting in the building materials sector.
As a trusted consulting firm, YCP is your ally in navigating the complexities of Thailand’s building materials industry.

YCP in Numbers
Unlocking Potential: Your Path to Excellence with Thailand's Building Materials Professionals
The Building Materials sector in Thailand is expanding, driven by urbanization. YCP aids clients in navigating this growth.
Amidst sustainability trends, YCP positions Thai companies for eco-friendly transitions, ensuring competitive advantage.
YCP's expertise in Thailand's market dynamics enables seamless supply chain optimization for Building Materials clients.
Our Services
Marketing & Sales
Elevate your Marketing & Sales in Thailand's Building Materials sector with YCP.
- Branding & Brand Management
- Product & Portfolio Management
- Pricing
- Digital Marketing
- E-commerce
- Customer Experience
- Sales Channel Strategy
- Digital Sales
Operations
Optimize your operations in Thailand's building materials sector with YCP expertise.
- Project Management Office (PMO)
- Growth Strategy Implementation
- Operation Transformation
- Manufacturing
- Organization Design
Supply Chain Management
Optimize your supply chain in Thailand's building materials sector with YCP's expertise.
- Supply Chain
- Digital Supply Chain
- Procurement
- Logistics
M&A, Transactions, and PMI
Elevate your M&A, transactions, and PMI in Thailand's building materials sector with YCP.
- M&A Strategy
- Divesstiture/Curb-out Strategy
- M&A Target Scouting
- Buyer/Investor Search
- Commercial Due Diligence
- M&A Execution (Buy-side & Sell-side Financial Advisory)
- Valuation
- Post-Merger Integration (PMI)
- Value Creation
- IPO PMO
- Joint Venture
- Corporate Venture Capital
Strategy
Elevate your strategy to dominate Thailand's building materials market with YCP.
- Business Strategy
- Corporate Finance
- Growth Opportunity Identification
- New Business Development
- Organization Strategy
- Enterprise Risk Management
- Asset/Project Risk Management
- Digital Strategy
- Strategic Partnership & Channel Strategy
Digital Transformation
Boost your digital journey in Thailand's building materials sector with YCP expertise.
- DX Vision
- Digital Roadmap
- CIO/CDO Support
- System Architecture Design
- DX PMO
- Artificial Intelligence (AI)
- Robotic Process Automation (RPA)
- Big Data Analysis
- IT Organization Design & Restructuring
- IT Portfolio Management
- Off-shore Development Centre Set-up
Public Services
Empowering Thailand's Public Services with bespoke consulting for optimal growth.
- Economic Development
- Public Policy Development
- E-Governance
Sustainability
Boost your sustainability practices in Thailand's building materials sector with YCP.
- Sustainability Strategy & Implementation
- Double Materiality
- Decarbonization & Net-Zero Strategy
- Climate Change Risks and Opportunities
- Sustainability Due Diligence
- Supply Chain Assessment
- ESG Reporting
- Investor Relations & Fundraising
- Organization & Governance Design
Market Research
Elevate your business in Thailand with expert Market Research from YCP.
- Market Landscape
- Market Size
- Industry Structure and Trend
- Competitive Benchmark
- Business Partner Search & Screening
- B2B/B2C Customer Survey
- Consumer Research
Navigating Building Materials Sector in Thailand
Escalating Raw Material Costs Impact Margin
- Thailand's building materials sector is grappling with rising raw material costs, which have surged by 15% in the last year, posing significant challenges to profitability.
- Adaptation through local sourcing and supply chain optimization can mitigate these costs. Investments into recycled materials also provide promising avenues for reducing expenses.
Imbalance in Urban vs. Rural Infrastructure
- Approximately 62% of Thailand's building material demand is concentrated in urban areas, highlighting disparities against less serviced rural infrastructure projects.
- Focusing development efforts on rural areas might leverage demand growth, potentially lifting the sector by expanding infrastructure reach in underdeveloped zones.
Rapid Urbanization Driving Construction Demand
- With an annual urban population growth rate of 2.3%, demand for building materials in Thailand is growing robustly, unlocking numerous growth prospects for suppliers.
- Responsive expansion in resource-efficient materials can act on this demand spike, fostering both economic and sustainable environmental payoffs in the accelerating cities.
Government Investment in Green Projects
- The Thai government is eager to spend $6 billion on green infrastructures by 2030, setting the stage for advancements in sustainable building materials owing to increased demand.
- Developing materials aligned with eco-friendly standards may secure a value proposition, advantageous both to nature conservation objectives and sector profitability enhancements.
Our Clients
We have worked with more than 2000 companies throughout various industries.



What Our Clients Say About Us
"During the course of 2009 and 2010, YCP carried out extensive research on roofing materials market for Monier (previously Lafarge Roofing) in Asia. The experience and expertise of YCP in building materials markets in Asia and the strong analytical skills of their consultants resulted in high-quality output for their various assignments, driven by in-depth field investigations. The findings and recommendations provided by YCP have proved extremely valuable for Monier to identify and assess growth opportunities in the region, and to support Monier’s strategic approach and planning in the region. I am therefore happy to recommend YCP as a valuable partner to any company interested in their research and consulting capabilities."
Managing Director Thailand and Indonesia
Monier Roofing (Previously Lafarge)
"I would like to express my sincere gratitude to YCP team. I am extremely pleased with how they executed our project. They got their hands dirty and went the extra mile to work on key specified deliverables that proved to show high-impact towards our business objectives. I was profoundly impressed with how YCP managed client relationships. The team displayed high professionalism and was able to listen thoroughly. Through their recommendations, we were able to identify the future business direction in the expansion of our Indonesia logistics business footprint. "

Chief Marketing Officer - Bina Sinar Amity
Sinar Mas Group Companies
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Assessment of Opportunity for IoT and Smart Homes
Client
A Japanese consumer products company
Area
Australia, Malaysia, Vietnam
Expertise Scope
Market Recommendation, Strategy
Project Summary
Our team researched the coverage areas to discover current trends and consumer attitudes. We provided the client with a detailed approach and recommendation for specific USPs, comparing both B2B and B2C markets.
Market Entry and Growth Plan for Indonesia's Piping Market
Client
A global leader in advanced piping systems for buildings and agriculture
Area
Southeast Asia
Expertise Scope
Market Dynamics Analysis, Strategic Recommendations, Action Plan Development
Project Summary
Our approach included desk research and in-depth market interviews with competitors, distributors, property owners, developers, contractors, architects, and industry experts. We analyzed market dynamics, competitor activities, pricing, and distribution channels. Our team developed strategic recommendations and an action plan for the client to achieve their growth targets.
YCP in Media












Publications




Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Shingo Kasumoto
Managing Partner
Nationality: Japanese
Region Coverage:
Singapore, Japan, Indonesia, Malaysia, Thailand, Myanmar, Vietnam, Philippines
Past Experience:
P&G

Leon Cheng
Partner
Nationality: Chinese
Region Coverage:
China, Hong Kong, Taiwan, India, Japan, Korea, Philipines, Malaysia, Vietnam, Thailand, US, Canada, Mexico
Past Experience:
EAC, DHL

Gary Murakami
Partner
Nationality: Japanese
Region Coverage:
Thailand, Cambodia, Laos, Myanmar, Vietnam, Malaysia, Singapore, Indonesia, Philippines, India, Japan
Past Experience:
Deloitte Consulting, Merrill Lynch

Jatin Gulati
Partner
Nationality: Indian
Region Coverage:
Philippines, India
Past Experience:
McKinsey & Company, Accenture Strategy

Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe (most countries), Greater China, Japan, South Korea, Thailand, Vietnam, Philippines, Indonesia, Saudi Arabia, Morocco, USA, Canada, Mexico
Past Experience:
Arthur Andersen, Advancy

Nuttapan Meethong
Director
Nationality: Thai
Region Coverage:
Thailand
Past Experience:
KPMG Thailand
Talk to Our Building Materials Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus