
YCP in Numbers
Over 70% of foreign investors in Thailand cite difficulty in partner identification as a key barrier*
70%
highlighting the necessity of expert-guided business partner search for successful market entry.
Source: Thailand Board of Investment, 2024
YCP Business Partner Search Experts in Thailand
In Thailand's complex and evolving market landscape, industries across the board face relentless competition, demanding the engagement of a reliable Business Partner Search Consulting service. Ensuring the right partnerships are in place is more crucial than ever for businesses to thrive and secure a competitive edge in Thailand's vibrant economy.
YCP stands out as a foremost leader in Business Partner Search Consulting in Thailand. Levered by a team of global professionals and a profound comprehension of the local market, YCP provides unparalleled guidance in navigating market entry barriers and expansion hurdles. Our hands-on consulting approach has successfully empowered businesses in various sectors to forge strategic alliances, setting the foundation for sustainable growth and market dominance in Thailand.
As a trusted partner in Business Partner Search Consulting, YCP's confident grasp of Thailand's challenging business environment enables us to offer strategic, tailored solutions. We are dedicated to fostering successful partnerships that propel our clients to a leading position in Thailand's competitive market.
Navigate and Succeed: Thailand Business Partner Search at Your Service
In Thailand's competitive marketplace, finding the right business partner is crucial for success. YCP stands at the forefront, offering unparalleled Thailand Business Partner Search Consulting services. Our expertise is tailored to match your strategic objectives, ensuring a perfect partnership alignment.
Our holistic approach in the Thailand Business Partner Search sector, combined with comprehensive local market understanding, positions us uniquely. YCP leverages advanced analytics to identify partners that not merely meet, but exceed your operational and cultural expectations, fostering sustainable growth.
Amidst Thailand's dynamic economic landscape, YCP’s Consulting services are more than a necessity; they are a strategic asset. We provide a robust foundation for your business expansions, ensuring your ventures are powered by partnerships that drive innovation and efficiency.
Our Industries












Dominate Thailand Through Business Partner Search
Intense Competition in the Thai Market Landscape
- Over 70% of Thai businesses face heightened competition, urging swift collaboration through business partner search consulting for sustainable growth.
- With a dynamic market landscape, fostering collaborations offers firms a robust path to differentiate and expand their market presence effectively.
Digital Transformation in Thai Industries
- Thai digital economy surged close to USD 23 billion in 2022, incentivizing businesses to enhance networks quickly.
- This burgeoning digital trend necessitates leveraging consulting services to streamline and boost technological adoption and strategic alliances.
Expanding Global Connections: A Thai Perspective
- Thailand's location boasts a strategic boost in ASEAN trades; 25% inter-regional growth requires tactical partnerships.
- Expanding relations and co-developing markets enhances potential for the export-upload dynamic, bolstering economic standings, locally and globally.
Growth Potential in Untouched Thai Sectors
- Emergent sectors in Thailand poised to grow amplify ties through partner ventures; untapped niches drive up stakes.
- Diversification into proficient areas alleviates dependency on core industries, diversifying portfolio risks sustainably.
Our Clients
We have worked with more than 2000 companies throughout various industries.







What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"During the course of 2009 and 2010, YCP carried out extensive research on roofing materials market for Monier (previously Lafarge Roofing) in Asia. The experience and expertise of YCP in building materials markets in Asia and the strong analytical skills of their consultants resulted in high-quality output for their various assignments, driven by in-depth field investigations. The findings and recommendations provided by YCP have proved extremely valuable for Monier to identify and assess growth opportunities in the region, and to support Monier’s strategic approach and planning in the region. I am therefore happy to recommend YCP as a valuable partner to any company interested in their research and consulting capabilities."
Managing Director Thailand and Indonesia
Monier Roofing (Previously Lafarge)
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Assessment of Opportunity for IoT and Smart Homes
Client
A Japanese consumer products company
Area
Australia, Malaysia, Vietnam
Expertise Scope
Market Recommendation, Strategy
Project Summary
Our team researched the coverage areas to discover current trends and consumer attitudes. We provided the client with a detailed approach and recommendation for specific USPs, comparing both B2B and B2C markets.
Distributor Support Strategy for Lubricants in Vietnam
Client
A Vietnamese lubricant distributor
Area
Vietnam
Expertise Scope
Distributor Assessment, Stakeholder Meetings, Site Visit Reporting
Project Summary
Our team initiated the project with a kick-off meeting in Ho Chi Minh City to align with client's needs and prepare for upcoming interviews. We organized and scheduled site visits and meetings with shortlisted distributors. Following this, we led distributor meetings, providing summary translations. Finally, we delivered a post-site visit report, profiling and prioritizing each distributor based on the interviews.
YCP in Media











Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.

At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.

Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.
Publications

Thailand's EV Powerhouse: Leading the Charge in EV Revolution in a Challenging Automotive Market
Despite a regional automotive slowdown, Thailand’s EV market continues to expand, supported by policy incentives, local production, and foreign investment. BEVs and HEVs are gaining share, though infrastructure and adoption remain uneven. Charging expansion, skills development, and supply chain localization can cement Thailand's leadership.

Unlocking Thailand's Cybersecurity Market: 2025 Playbook
Thailand’s rapid digitalization is elevating cybersecurity from an IT issue to a strategic priority. Regulatory pressure, rising cyber threats, and wider digital adoption are driving demand for advanced security solutions. Growth will favor providers that address compliance, skills gaps, and system integration through strong local partnerships.

泰国电动车强国:在充满挑战的汽车市场中引领电动车革命
尽管区域汽车市场整体放缓,泰国电动车(EV)市场仍在持续扩张,得益于政策激励、本地生产以及外资投入。纯电动车(BEV)和混合动力车(HEV)的市场份额不断提升,但基础设施建设和普及程度仍不均衡。通过加快充电网络建设、加强人才培养以及推进供应链本地化,泰国有望巩固其领先地位。

解锁泰国网络安全市场:2025 行动指南
随着数字化进程加快,网络安全在泰国已从单纯的IT问题上升为战略重点。监管要求趋严、网络威胁增加以及数字化应用的广泛普及,正推动对先进安全解决方案的需求增长。未来的增长将更有利于那些能够通过强有力的本地合作伙伴关系,应对合规要求、技能缺口和系统集成挑战的服务提供商。
Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting

Shingo Kasumoto
Managing Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
P&G

Leon Cheng
Partner
Nationality: Chinese
Region Coverage:
Asia, North America, South America
Past Experience:
EAC, DHL

Abhisek Mukherjee
Managing Partner
Nationality: Indian
Region Coverage:
Asia, Europe, North America
Past Experience:
SDG, Accenture Strategy

Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe, Asia, Middle East, Africa, North America, South America
Past Experience:
Arthur Andersen, Advancy

Nuttapan Meethong
Director
Nationality: Thai
Region Coverage:
Asia
Past Experience:
KPMG Thailand

Daisuke Katano
Managing Partner
Nationality: Japanese
Region Coverage:
Japan, United Kingdom
Past Experience:
Dream Incubator Inc, Boston Consulting Group

Karambir Anand
Managing Partner
Nationality: Indian
Region Coverage:
ASEAN, China, India, United States, Europe, Australia
Past Experience:
EY-Parthenon, McKinsey & Company
Talk to Our Business Partner Search Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus

