Thailand Consulting
In today's dynamic global landscape, powerful strategies unlock success. YCP, a premier Consulting firm, helps clients thrive across industries through extensive services powered by decades of expertise. YCP Auctus offers hands-on support, fostering growth with tailored solutions and deep insights.

YCP in Numbers
Understanding that Thailand's digital economy is surging,
20%
growth in the sector presents vast opportunities for tech-driven companies.
Source: The Nation, 2024
YCP High Impact Consulting Firm in Thailand
Thailand harbors immense business potential with advancements in technology, culture, and economy spurring growth opportunities. As an Asia-focused professional firm, YCP leverages these advancements to help unlock maximum business potential.
YCP is adept at guiding clients through Thailand's market complexities, utilizing its robust expertise and deep understanding of Thai culture and business environments. Our proficiency ensures that client challenges are deftly addressed, meeting all business needs.
Choosing YCP as a partner guarantees a trusted relationship, driven by experience, dedication, and proven success in Thailand. Our bespoke solutions and local insights make us a go-to ally for businesses striving for excellence in this dynamic market.
Our Services
Marketing & Sales
Elevate your Marketing & Sales in Thailand with YCP's tailored business strategies.
- Branding & Brand Management
- Product & Portfolio Management
- Pricing
- Digital Marketing
- E-commerce
- Customer Experience
- Sales Channel Strategy
- Digital Sales
Operations
Streamline your operations in Thailand with YCP's seasoned expertise for business growth.
- Project Management Office (PMO)
- Growth Strategy Implementation
- Operation Transformation
- Manufacturing
- Organization Design
Supply Chain Management
Optimize your supply chain in Thailand with YCP's proven management strategies.
- Supply Chain
- Digital Supply Chain
- Procurement
- Logistics
M&A, Transactions, and PMI
Expertise in M&A, transactions, and PMI, driving business growth in Thailand.
- M&A Strategy
- Divesstiture/Curb-out Strategy
- M&A Target Scouting
- Buyer/Investor Search
- Commercial Due Diligence
- M&A Execution (Buy-side & Sell-side Financial Advisory)
- Valuation
- Post-Merger Integration (PMI)
- Value Creation
- IPO PMO
- Joint Venture
- Corporate Venture Capital
Strategy
YCP tailors strategy consulting to elevate firms in Thailand with unparalleled expertise.
- Business Strategy
- Corporate Finance
- Growth Opportunity Identification
- New Business Development
- Organization Strategy
- Enterprise Risk Management
- Asset/Project Risk Management
- Digital Strategy
- Strategic Partnership & Channel Strategy
Digital Transformation
Navigate Thailand's digital landscape with YCP's seasoned transformation expertise.
- DX Vision
- Digital Roadmap
- CIO/CDO Support
- System Architecture Design
- DX PMO
- Artificial Intelligence (AI)
- Robotic Process Automation (RPA)
- Big Data Analysis
- IT Organization Design & Restructuring
- IT Portfolio Management
- Off-shore Development Centre Set-up
Public Services
Transforming Thailand's public sector through specialized consultancy & extensive local knowledge.
- Economic Development
- Public Policy Development
- E-Governance
Sustainability
Expertly guiding Thai businesses on their journey towards sustainability.
- Sustainability Strategy & Implementation
- Double Materiality
- Decarbonization & Net-Zero Strategy
- Climate Change Risks and Opportunities
- Sustainability Due Diligence
- Supply Chain Assessment
- ESG Reporting
- Investor Relations & Fundraising
- Organization & Governance Design
Market Research
YCP offers in-depth Market Research to navigate Thailand's business landscape.
- Market Landscape
- Market Size
- Industry Structure and Trend
- Competitive Benchmark
- Business Partner Search & Screening
- B2B/B2C Customer Survey
- Consumer Research
Our Industries












Key Adaptation Strategies in Thailand
Navigating Regulatory Environment Might Be Complex
- Thailand's constantly evolving legal framework increases complexity for foreign enterprises. Regulatory obstacles require businesses to tackle compliance intricacies diligently.
- Navigating these regulations becomes pivotal when considering Thailand's expected 3.5% annual economic growth rate, highlighting untapped prospects for patient, informed entities engaging.
Understanding Market Preferences Requires Adaptation
- Thailand’s population of over 70 million exhibits unique consumer behaviors; identifying locally popular trends and preferences by leveraging thorough market analyses remains crucial.
- Adaptation in marketing strategies becomes key, recognizing this populace's diversifying preferences as household spending rates are projected to rise cross-categorically.
Digital Economy Growth Spurs Business Ventures
- Thailand's digital economy shows promising expansion, potentially contributing 25% to GDP by 2025. Investment in growing tech infrastructure sets grounds for future enterprises.
- Ventures responding promptly to this shift reap benefits; with smartphone penetration over 76%, capitalizing on expansive digital reach can unlock substantial opportunities.
Construction Boom Drives Infrastructure Development
- Contributing upwards of 8% annual GDP growth, Thailand’s flourishing construction sector demands increased logistics, resource deployment, and extended capital outsourcing.
- Enhancements aligned with expanding urban landscapes prescribe new hierarchies for asset management, alluring partnerships in developing expansive multinational networks.
Our Clients
We have worked with more than 2000 companies throughout various industries.







What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"During the course of 2009 and 2010, YCP carried out extensive research on roofing materials market for Monier (previously Lafarge Roofing) in Asia. The experience and expertise of YCP in building materials markets in Asia and the strong analytical skills of their consultants resulted in high-quality output for their various assignments, driven by in-depth field investigations. The findings and recommendations provided by YCP have proved extremely valuable for Monier to identify and assess growth opportunities in the region, and to support Monier’s strategic approach and planning in the region. I am therefore happy to recommend YCP as a valuable partner to any company interested in their research and consulting capabilities."
Managing Director Thailand and Indonesia
Monier Roofing (Previously Lafarge)
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Assessment of Opportunity for IoT and Smart Homes
Client
A Japanese consumer products company
Area
Australia, Malaysia, Vietnam
Expertise Scope
Market Recommendation, Strategy
Project Summary
Our team researched the coverage areas to discover current trends and consumer attitudes. We provided the client with a detailed approach and recommendation for specific USPs, comparing both B2B and B2C markets.
Corporate Entity Restructuring Advisory and M&A Target Search
Client
Fortune 500 MNC leader in medical imaging
Area
Indonesia
Expertise Scope
Mergers & Acquisition PMO
Project Summary
Amid the parent company's restructuring, our client sought YCP's expertise in re-entry strategy and M&A target identification. With our in-depth analysis, we negotiated with two M&A targets for 100% acquisition, saving over EUR 100M in investments.
YCP in Media











Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.

At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.

Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.
Publications

Digital Health Transformation and Telemedicine 2.0 in Thailand
Thailand’s healthcare system is highly advanced, supported by strong public funding and a growing private sector. Digital health adoption (such as telemedicine, EHRs, and mobile health) is improving efficiency, access, and continuity of care, positioning the sector for sustained growth and innovation.

Electric Vehicle Development and Deployment in Thailand: Moving Towards an Acceleration of EV Adoption
Thailand aims to become an ASEAN EV hub, supported by policy targets and early sales growth. While HEVs and PHEVs still dominate, BEV adoption is rising alongside charging infrastructure expansion. Progress will depend on lowering ownership costs, scaling nationwide charging, and ecosystem collaboration.

The Future of Smart Hospitals in Thailand
Thailand’s hospitals face mounting pressure from aging demographics, rising costs, and workforce constraints. Digital transformation is enabling the shift toward smart hospitals that integrate technology, processes, and people. Stronger interoperability and public–private collaboration will be key to scaling patient-centric care.

What You Need to Know Before Investing in Thailand
Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting

Shingo Kasumoto
Managing Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
P&G

Leon Cheng
Partner
Nationality: Chinese
Region Coverage:
Asia, North America, South America
Past Experience:
EAC, DHL

Gary Murakami
Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
Deloitte, Merrill Lynch

Jatin Gulati
Partner
Nationality: Indian
Region Coverage:
Asia
Past Experience:
McKinsey & Company, Accenture Strategy

Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe, Asia, Middle East, Africa, North America, South America
Past Experience:
Arthur Andersen, Advancy

Nuttapan Meethong
Director
Nationality: Thai
Region Coverage:
Asia
Past Experience:
KPMG Thailand
Talk to Our Thailand Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus

