United States Brand Strategy Consulting

YCP offers unparalleled Brand Strategy Consulting for businesses in the United States, leveraging our broad Asian expertise to create impactful results.

United States Brand Strategy Consulting

YCP Brand Strategy Experts in United States

Brand Strategy experts in United States

The United States offers immense business potential for companies looking to enhance their market presence.

Entering the Brand Strategy sector in the U.S. poses challenges, including stiff competition and complex consumer preferences.

A consulting firm with deep Brand Strategy experience in the U.S. market is crucial. YCP stands as the leading Brand Strategy provider in the U.S.

YCP in Numbers

YCP Holdings
Project Across Asia
Offices
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Professionals

Navigate and Succeed: United States Brand Strategy at Your Service

In the dynamic USA market, YCP tailors Brand Strategy to elevate your presence. We master local trends to ensure your brand thrives.

With a focus on the United States, YCP's Brand Strategy service molds your identity to resonate with American consumers, fostering loyalty and growth.

YCP unlocks your brand's potential in the USA through strategic positioning and narrative, driving unparalleled market penetration and success.

Our Industries

Aerospace & Defense

Automotive & Mobility

Energy & Natural Resources

Construction & Infrastructure

Consumer & Retail

Financial Services

Healthcare

Industrials

Private Equity & Principal Investment

Public Sector

Transportation & Logistics

Technology Media & Telecommunications

Dominate United States Through Brand Strategy

Increasing Competition in US Market Necessitates Brand Strategy

  • 66% of consumers admit brand choice heavily influences purchases. Lack of strategy in the US increases the risk of losing potential market share.
  • A clear and strong brand strategy ensures US companies differentiate from competitors, leveraging unique value points in an increasingly saturated marketplace.

Market Expectations for Enhanced Brand Communication in US

  • 56% of consumer trust relies on perceived brand authenticity. Failing to communicate brand effectively can lead to significant trust deficits.
  • Tailoring communication to resonate authentically, companies strongly anchor their brand in consumer's values, building loyalty and long-standing relationships.

Capitalizing on Expanding Digital Landscape

  • 87% of Fortune 500 CMOs report significantly investing in digital platforms. Brand strategy consultants enhance visibility across digital engagements.
  • Refining digital interaction through strategic consultancy promotes stronger consumer connections as businesses seize vast online opportunities.

Emergence of Brand-Centric Influencer Marketing

  • Survey shows 80% marketers find influencers highly effective. Aligning brand elements across influencer partnerships maximizes outreach impact.
  • Through aligned campaigns, the authenticity is crafted, appealing directly to diverse audiences and fostering enhanced brand positioning.

Our Clients

We have worked with more than 2000 companies throughout various industries.

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What Our Clients Say About Us

"I would like to take this opportunity to express my sincere gratitude for all the effort and commitment that YCP showed us during this project. Although building detailed strategies for different countries within a tough time constraint is without any doubt a demanding and challenging task, YCP did a fabulous job. I believe that the success in this project laid a foundation for building a strong relationship between YCP and GS Caltex, and I promise that YCP will be the first one to be contacted whenever GSC needs any help for growth."

GS Caltex

Manager, Finished Lubricants Marketing Strategy Team

GS Caltex

"I am extremely pleased with the work done by YCP's team. From the very beginning, I knew that I had made the right decision in choosing YCP to handle our Benchmarking engagement. "

Italcementi Group

Managing Director

Italcementi Group

Results Through Expertise: Case Studies

Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.

E-Commerce Website Development

Client

A Japanese medical equipment manufacturer

Area

Southeast Asia

Expertise Scope

Strategic Marketing

Project Summary

Our client needed support tapping into the Southeast Asian market and building an e-commerce channel.​ We created a market entry strategy in three countries, developed localised landing pages, and managed client campaigns to gain market access.

Event Website Development for an Industrial Automation Conference

Client

A Japanese machine vision distributor

Area

Southeast Asia

Expertise Scope

Strategic Marketing

Project Summary

Our client wanted to promote an event for industry leaders in industrial automation and IoT. We created a comprehensive event website that integrated with an event technology platform, Eventbrite. This resulted in 250 RSVPs, primarily from the site.

YCP in Media

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YCP Solidiance's Managing Partner Damien Duhamel talks on BBC on the Indonesian mining industry.

YCP Solidiance's Managing Partner Damien Duhamel talks on BBC on the Indonesian mining industry.

YCP Solidiance’s Partner Gervasius Samosir speaks to CNBC about the economy outlook after Indonesia’s presidential election.

YCP Solidiance’s Partner Gervasius Samosir speaks to CNBC about the economy outlook after Indonesia’s presidential election.

Tagged as Asia’s Game Changer, YCP Holdings wins the Management Consulting award in SBR National Business Awards.

Tagged as Asia’s Game Changer, YCP Holdings wins the Management Consulting award in SBR National Business Awards.

Publications

Investment Trends in Asia_ How Trade Tensions Are Impacting Growth
Issues in safety management and technology utilization
The future of technology utilization in the social infrastructure field
Environmental response and corporate issues in the chemical industry

Meet Our Experts

Establish industry dominance with our experts and partners

Yuki Ishida

Yuki Ishida

Managing Partner

Nationality: Japanese

Country Coverage:

Japan, Hong Kong, Singapore, USA, China, Thailand

Past Experience:

Goldman Sachs

Pilar Dieter

Pilar Dieter

Managing Partner

Nationality: American

Country Coverage:

China, Japan, Korea, India, Malaysia, Singapore, USA

Past Experience:

Alaris Consulting

Jun Amano

Jun Amano

Partner

Nationality: Japanese

Country Coverage:

UK, Germany, France, Italy, Spain, Portugal, Switzerland, Netherlands, Poland, Greece, Romania

Past Experience:

Dentsu Inc

Leon Cheng

Leon Cheng

Partner

Nationality: Chinese

Country Coverage:

China, Hong Kong, Taiwan, India, Japan, Korea, Philipines, Malaysia, Vietnam, Thailand, US, Canada, Mexico

Past Experience:

EAC, DHL

saurabh mehta

Saurabh Mehta

Managing Partner

Nationality: Indian

Country Coverage:

USA, India, Middle East, SE Asia

Past Experience:

Ivalua, Avon

craig morin

Craig Morin

Partner

Nationality: American

Country Coverage:

Greater China, Japan, South Korea, Singapore, US, EU, Mid East

Past Experience:

Tompkins Ventures, Adidas

laurt fihey

Laurent Fihey

Partner

Nationality: French

Country Coverage:

Europe (most countries), Greater China, Japan, South Korea, Thailand, Vietnam, Philippines, Indonesia, Saudi Arabia, Morocco, USA, Canada, Mexico

Past Experience:

Arthur Andersen, Advancy

jason george

Jason George

Partner

Nationality: American

Country Coverage:

United States

Past Experience:

Dalet, Charter Communications

Talk to Our Brand Strategy Experts

Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.

YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:

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