
YCP Brand Strategy Experts in United States

The United States offers immense business potential for companies looking to enhance their market presence.
Entering the Brand Strategy sector in the U.S. poses challenges, including stiff competition and complex consumer preferences.
A consulting firm with deep Brand Strategy experience in the U.S. market is crucial. YCP stands as the leading Brand Strategy provider in the U.S.

YCP in Numbers
Navigate and Succeed: United States Brand Strategy at Your Service
In the dynamic USA market, YCP tailors Brand Strategy to elevate your presence. We master local trends to ensure your brand thrives.
With a focus on the United States, YCP's Brand Strategy service molds your identity to resonate with American consumers, fostering loyalty and growth.
YCP unlocks your brand's potential in the USA through strategic positioning and narrative, driving unparalleled market penetration and success.
Our Industries












Dominate United States Through Brand Strategy
Increasing Competition in US Market Necessitates Brand Strategy
- 66% of consumers admit brand choice heavily influences purchases. Lack of strategy in the US increases the risk of losing potential market share.
- A clear and strong brand strategy ensures US companies differentiate from competitors, leveraging unique value points in an increasingly saturated marketplace.
Market Expectations for Enhanced Brand Communication in US
- 56% of consumer trust relies on perceived brand authenticity. Failing to communicate brand effectively can lead to significant trust deficits.
- Tailoring communication to resonate authentically, companies strongly anchor their brand in consumer's values, building loyalty and long-standing relationships.
Capitalizing on Expanding Digital Landscape
- 87% of Fortune 500 CMOs report significantly investing in digital platforms. Brand strategy consultants enhance visibility across digital engagements.
- Refining digital interaction through strategic consultancy promotes stronger consumer connections as businesses seize vast online opportunities.
Emergence of Brand-Centric Influencer Marketing
- Survey shows 80% marketers find influencers highly effective. Aligning brand elements across influencer partnerships maximizes outreach impact.
- Through aligned campaigns, the authenticity is crafted, appealing directly to diverse audiences and fostering enhanced brand positioning.
Our Clients
We have worked with more than 2000 companies throughout various industries.






What Our Clients Say About Us
"I would like to take this opportunity to express my sincere gratitude for all the effort and commitment that YCP showed us during this project. Although building detailed strategies for different countries within a tough time constraint is without any doubt a demanding and challenging task, YCP did a fabulous job. I believe that the success in this project laid a foundation for building a strong relationship between YCP and GS Caltex, and I promise that YCP will be the first one to be contacted whenever GSC needs any help for growth."
Manager, Finished Lubricants Marketing Strategy Team
GS Caltex
"I am extremely pleased with the work done by YCP's team. From the very beginning, I knew that I had made the right decision in choosing YCP to handle our Benchmarking engagement. "
Managing Director
Italcementi Group
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
E-Commerce Website Development
Client
A Japanese medical equipment manufacturer
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client needed support tapping into the Southeast Asian market and building an e-commerce channel. We created a market entry strategy in three countries, developed localised landing pages, and managed client campaigns to gain market access.
Event Website Development for an Industrial Automation Conference
Client
A Japanese machine vision distributor
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client wanted to promote an event for industry leaders in industrial automation and IoT. We created a comprehensive event website that integrated with an event technology platform, Eventbrite. This resulted in 250 RSVPs, primarily from the site.
YCP in Media












Publications




Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Country Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Country Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Jun Amano
Partner
Nationality: Japanese
Country Coverage:
UK, Germany, France, Italy, Spain, Portugal, Switzerland, Netherlands, Poland, Greece, Romania
Past Experience:
Dentsu Inc

Leon Cheng
Partner
Nationality: Chinese
Country Coverage:
China, Hong Kong, Taiwan, India, Japan, Korea, Philipines, Malaysia, Vietnam, Thailand, US, Canada, Mexico
Past Experience:
EAC, DHL

Saurabh Mehta
Managing Partner
Nationality: Indian
Country Coverage:
USA, India, Middle East, SE Asia
Past Experience:
Ivalua, Avon

Craig Morin
Partner
Nationality: American
Country Coverage:
Greater China, Japan, South Korea, Singapore, US, EU, Mid East
Past Experience:
Tompkins Ventures, Adidas

Laurent Fihey
Partner
Nationality: French
Country Coverage:
Europe (most countries), Greater China, Japan, South Korea, Thailand, Vietnam, Philippines, Indonesia, Saudi Arabia, Morocco, USA, Canada, Mexico
Past Experience:
Arthur Andersen, Advancy

Jason George
Partner
Nationality: American
Country Coverage:
United States
Past Experience:
Dalet, Charter Communications
Talk to Our Brand Strategy Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus