United States Brand Strategy Consulting

YCP offers unparalleled Brand Strategy Consulting for businesses in the United States, leveraging our broad Asian expertise to create impactful results.

United States Brand Strategy Consulting

YCP Solidiance Brand Strategy Experts in United States

Brand Strategy experts in United States

The United States offers immense business potential for companies looking to enhance their market presence.

Entering the Brand Strategy sector in the U.S. poses challenges, including stiff competition and complex consumer preferences.

A consulting firm with deep Brand Strategy experience in the U.S. market is crucial. YCP stands as the leading Brand Strategy provider in the U.S.

YCP in Numbers

YCP Holdings
Projects across Asia
Offices
Portfolio Businesses
Professionals

Navigate and Succeed: United States Brand Strategy at Your Service

In the dynamic USA market, YCP tailors Brand Strategy to elevate your presence. We master local trends to ensure your brand thrives.

With a focus on the United States, YCP's Brand Strategy service molds your identity to resonate with American consumers, fostering loyalty and growth.

YCP unlocks your brand's potential in the USA through strategic positioning and narrative, driving unparalleled market penetration and success.

Our Industries

Aerospace & Defense

Automotive & Mobility

Energy & Natural Resources

Construction & Infrastructure

Consumer & Retail

Financial Services

Healthcare

Industrials

Private Equity & Principal Investors

Public Sector

Transportation & Logistics

Technology Media & Telecommunications

Dominate United States Through Brand Strategy

Increasing Competition in US Market Necessitates Brand Strategy

  • 66% of consumers admit brand choice heavily influences purchases. Lack of strategy in the US increases the risk of losing potential market share.
  • A clear and strong brand strategy ensures US companies differentiate from competitors, leveraging unique value points in an increasingly saturated marketplace.

Market Expectations for Enhanced Brand Communication in US

  • 56% of consumer trust relies on perceived brand authenticity. Failing to communicate brand effectively can lead to significant trust deficits.
  • Tailoring communication to resonate authentically, companies strongly anchor their brand in consumer's values, building loyalty and long-standing relationships.

Capitalizing on Expanding Digital Landscape

  • 87% of Fortune 500 CMOs report significantly investing in digital platforms. Brand strategy consultants enhance visibility across digital engagements.
  • Refining digital interaction through strategic consultancy promotes stronger consumer connections as businesses seize vast online opportunities.

Emergence of Brand-Centric Influencer Marketing

  • Survey shows 80% marketers find influencers highly effective. Aligning brand elements across influencer partnerships maximizes outreach impact.
  • Through aligned campaigns, the authenticity is crafted, appealing directly to diverse audiences and fostering enhanced brand positioning.

Our Clients

We have worked with more than 2000 companies throughout various industries.

What Our Clients Say About Us

"I want to take a few minutes to thank you and your organization for their assistance with our industrial hydraulic market opportunity study. YCP Solidiance’s experience in our served markets, thoroughness of research, and practical approach to strategic acquisition targeting make for a winning combination. Your firm felt like a true extension of our business, something unique relative to other consulting organizations we have worked with in the past. I particularly appreciate the heavy focus on primary research and personally valued the dedicated time you provided during our engagement. We learned more about the market, our competitors, and our own business. Your portfolio of work demonstrates your team’s capability and I would like to add my personal testimonial to anyone considering a project with YCP Solidiance. The common-sense approach, personal attention, and final output add up to one of the best values I have seen."

Actuant Corporation

Executive Vice President – Industrial & Energy Segments

Actuant Corporation

"I am very satisfied with YCP Solidiance's work on competitors benchmarking analysis project in the Automotive Glass industry. The team fully understood the project background and objectives, and their output surely met our expectations. Although there were some challenges in collecting detailed information given this is a highly specialized industry, their analytical framework and logical approach made this project a great success. I also found the discussion with their local consultants very valuable. This gave me lots of useful insights to pursue the project. I would like to work with YCP Solidiance on my next project."

Asahi Glass Group

Senior Sales & Marketing Center Manager Automotive Glass Division

Asahi Glass Group

Results Through Expertise: Case Studies

Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.

E-Commerce Website Development

Client

A Japanese medical equipment manufacturer

Area

Southeast Asia

Expertise Scope

Strategic Marketing

Project Summary

Our client needed support tapping into the Southeast Asian market and building an e-commerce channel.​ We created a market entry strategy in three countries, developed localised landing pages, and managed client campaigns to gain market access.

Event Website Development for an Industrial Automation Conference

Client

A Japanese machine vision distributor

Area

Southeast Asia

Expertise Scope

Strategic Marketing

Project Summary

Our client wanted to promote an event for industry leaders in industrial automation and IoT. We created a comprehensive event website that integrated with an event technology platform, Eventbrite. This resulted in 250 RSVPs, primarily from the site.

YCP in Media

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YCP Solidiance's Managing Partner Damien Duhamel talks on BBC on the Indonesian mining industry.

YCP Solidiance's Managing Partner Damien Duhamel talks on BBC on the Indonesian mining industry.

YCP Solidiance’s Partner Gervasius Samosir speaks to CNBC about the economy outlook after Indonesia’s presidential election.

YCP Solidiance’s Partner Gervasius Samosir speaks to CNBC about the economy outlook after Indonesia’s presidential election.

Tagged as Asia’s Game Changer, YCP Holdings wins the Management Consulting award in SBR National Business Awards.

Tagged as Asia’s Game Changer, YCP Holdings wins the Management Consulting award in SBR National Business Awards.

Publications

Investment Trends in Asia_ How Trade Tensions Are Impacting Growth
Environmental response and corporate issues in the chemical industry
Issues in safety management and technology utilization
The future of technology utilization in the social infrastructure field

Meet Our Experts

Establish industry dominance with our experts and partners

Yuki Ishida

Yuki Ishida

Group CEO, Managing Partner

Masters in Engineering, University of Tokyo

eunic

Eunice Maximo

Partner

Bachelor of Fine Arts from University of the Philippines Diliman

Mehdi Jaouadi

Mehdi Jaouadi

Partner

Master in Management, EDHEC Business School

koichi sonoda

Koichi "Sonochan" Sonoda

Partner

MBA, IMD - International Institute for Management Development

Talk to Our Brand Strategy Experts

Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.

YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:

  • YCP Solidiance
  • YCP Auctus
  • YCP Consus