
YCP in Numbers
With U.S. firms spending nearly
$260 billion*
annually on branding, a strategic partner is vital to stand out in this competitive landscape.
Source: Statista, 2024
YCP Branding Experts in United States
The United States offers vast business potential for new and established brands seeking growth.
However, entering the U.S. branding market poses challenges like intense competition and cultural nuances.
YCP excels as the premier branding consulting firm in the U.S., navigating clients through complexities with expertise.
Navigate and Succeed: United States Branding at Your Service
In the bustling marketplace of the United States, effective branding is not just an advantage; it's imperative. YCP excels in crafting memorable brands that resonate.
With a deep understanding of the diverse U.S. consumer base, YCP tailors branding strategies that not only capture attention but foster lasting loyalty and engagement.
Our team of global professionals leverages unique insights and innovative approaches to ensure your brand stands out in the competitive U.S. market, driving growth and success.
Our Industries












Dominate United States Through Branding
Rising Demand for Brand Consulting in the U.S.
- Over 65% of U.S. businesses seek branding experts, reflecting fierce competition for defining market identities, elevating existing corporations' desires over entry-level peer beginnings.
- In assisting seasoned companies in dominating, intensified investments are escalating demand exponentially, predicting larger future client acquisition and stimulating sustainable symbiotic action.
Navigating Corporate Branding Challenges Smartly
- A notable 72% of U.S. industries reportedly face strategic brand consolidation dilemmas due to persistent market fluctuations playing havoc with corporate stabilizing postures necessitating expert remedy aids.
- To circumvent unexpected managerial hurdles securely, enrolling experimentation ensures easing/smoothing transitions productively fortifying integral service offering infrastructure inclusivity feasibilities.
Accessing AI-Driven Branding Innovations
- By 2025, expected U.S. tech vein immersion will require nearly 80% advancing dyed cross-disciplinary execution prisms, invoking intelligent tool interactivity elevating consultants fleshed tier infographics' placements.
- Allowing terrified nascent facilitators accompanied lifts branches entrepreneurial crossover mastery transfers promising credibly endowed redesign deliverable compile action-orriturdual task accessibility potential blockbuster realities increase yields empirously.
Benefit from Unique U.S. Market Behavior Insights
- Projected consumer analysis parameters withstand authenticity rewarding longitudinal branding cash cycles that support exclusivity politically usuful sieves featured expressions unparalleled acceptance SMEs attracted processes closing effortlessly.
- Forging decades-enhanced industry endow extensively-processing inclusively understanding diversified condாலை refined adaptation chains possessing methodologies venatorialtech intriguing generates zest praise initiates whirl IH novamente decamelia prospects energies stuck support.
Our Clients
We have worked with more than 2000 companies throughout various industries.






What Our Clients Say About Us
"YCP has proven to be a very solid partner. We enjoyed the regular project interactions enabling us to better leverage the market situation. The advisory work done by YCP was very useful to set our business direction and marketing investments. We also want to thank the YCP team for their professional approach and client management. It was a project worth our time and investment. "
Vice President, International Marketing Department
PTT Public Company
"I want to take a few minutes to thank you and your organization for their assistance with our industrial hydraulic market opportunity study. YCP’s experience in our served markets, thoroughness of research, and practical approach to strategic acquisition targeting make for a winning combination. Your firm felt like a true extension of our business, something unique relative to other consulting organizations we have worked with in the past. I particularly appreciate the heavy focus on primary research and personally valued the dedicated time you provided during our engagement. We learned more about the market, our competitors, and our own business. Your portfolio of work demonstrates your team’s capability and I would like to add my personal testimonial to anyone considering a project with YCP. The common-sense approach, personal attention, and final output add up to one of the best values I have seen. "

Executive Vice President – Industrial & Energy Segments
Actuant Corporation
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
E-Commerce Website Development
Client
A Japanese medical equipment manufacturer
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client needed support tapping into the Southeast Asian market and building an e-commerce channel. We created a market entry strategy in three countries, developed localised landing pages, and managed client campaigns to gain market access.
Event Website Development for an Industrial Automation Conference
Client
A Japanese machine vision distributor
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client wanted to promote an event for industry leaders in industrial automation and IoT. We created a comprehensive event website that integrated with an event technology platform, Eventbrite. This resulted in 250 RSVPs, primarily from the site.
YCP in Media











Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.

At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.

Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.
Publications

Investment Trends in Asia: How Trade Tensions Are Impacting Growth

安全管理における課題と テクノロジー活用

社会インフラ領域における テクノロジー活用の未来

化学産業における環境対応と企業課題
環境規制の強化とサステイナビリティに対する期待の高まりを背景に、化学業界への圧力は一段と強まっています。大手企業は規制対応を差別化の機会として捉える一方で、中小企業にとってはコスト負担の増大が課題となっています。今後の長期的な競争力は、サプライチェーン全体での協業と、サステイナビリティを中核戦略に組み込めるかどうかに左右されると考えられます。
Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting

Jun Amano
Partner
Nationality: Japanese
Region Coverage:
Europe
Past Experience:
Dentsu Inc

Leon Cheng
Partner
Nationality: Chinese
Region Coverage:
Asia, North America, South America
Past Experience:
EAC, DHL

Saurabh Mehta
Managing Partner
Nationality: Indian
Region Coverage:
North America, Asia, Middle East
Past Experience:
Ivalua, Avon

Craig Morin
Partner
Nationality: American
Region Coverage:
Asia, North America, Europe, Middle East
Past Experience:
Tompkins Ventures, Adidas

Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe, Asia, Middle East, Africa, North America, South America
Past Experience:
Arthur Andersen, Advancy

Jason George
Partner
Nationality: American
Region Coverage:
North America
Past Experience:
Dalet, Charter Communications
Talk to Our Branding Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus

