United States Category Management Plan Consulting
YCP excels in United States Category Management Plan Consulting, helping clients thrive in challenging market sectors through comprehensive services. With a hands-on support approach and decades of experience, we empower businesses with strategic and effective management plans.

Key Challenges We Address
Unlocking Efficiency in Vendor and Supplier Selection
- US companies often face complexity in evaluating thousands of potential vendors, leading to inefficient supplier portfolios and increased costs.
- By applying structured scoring models and clear benchmarks, YCP enables clients to optimize supplier selection and drive long-term value.
Data-Driven Decision Making for Assortment Optimization
- Many organizations struggle to harness disparate sales and customer data, resulting in missed opportunities to refine product assortments by region.
- Leveraging advanced analytics and market insights, YCP empowers teams to adjust assortments that align with evolving customer demands.
Responsive Pricing Strategies Amid Competitive Pressures
- Frequent pricing shifts and fluctuating consumer loyalties in the US market make static pricing approaches less effective and erode margins.
- YCP tailors dynamic pricing frameworks, enabling businesses to adapt quickly and maintain competitiveness within fast-changing categories.
Accelerating Internal Alignment Across Business Units
- Silos between departments often extend project timelines for category planning, slowing responses to market shifts and hindering innovation.
- Facilitating cross-functional workshops and streamlined governance, YCP ensures category strategies are unified, actionable, and agile.
Why Choose YCP

YCP delivers specialized consulting in Category Management Plan services across the United States, drawing on in-depth market understanding and a proven record of actionable results. Our tailored methodology—blending proprietary analytics, hands-on category expertise, and local insights—sets us apart from traditional advisory firms. With a focus on aligning global best practices to US market dynamics and your unique landscape, we ensure every plan is practical, sustainable, and growth-oriented. Why Choose YCP for Category Management Plan Consulting in the United States:
Strategic Structuring
Deep market insights fuel U.S. category management plans, boosting competitiveness and strategic clarity for your business.
Tailored Sourcing Approach
Expert U.S. market insights drive category plans tailored to boost sales, shelf performance, and long-term competitiveness.
Market Intelligence
Proven cross-regional expertise ensures tailored category strategies that capture the nuances of your US market segment.
Cross‑Functional Alignment
Tailored strategies leverage YCP's global insights to optimize U.S. category management and drive competitive growth.
Working with YCP means you gain an engaged partner focused on delivering real-world improvements through your Category Management Plan initiatives in the United States. We move beyond standard consulting by collaborating closely, implementing strategies side-by-side, and adapting swiftly to your evolving goals. Experience the YCP difference—dedicated support from planning through execution and a relentless commitment to your business success.

YCP in Numbers
Navigate and Succeed: 
 United States Category Management Plan at Your Service

Category Management
Transform U.S. business strategies with YCP's U.S. Category Management Plan expertise, optimizing your market position with tailored guidance.

Our Deliverables
- 1- Category Diagnostics
- Comprehensive category management plans tailored to U.S. market dynamics, aligning procurement strategies with organizational goals for measurable impact.
- 2- Category Strategy Blueprint
- Comprehensive category management plans integrate spend analysis, supplier segmentation, and actionable strategies to optimize sourcing outcomes.
- 3- Implementation Roadmap
- Comprehensive category management plan detailing strategic sourcing, supplier segmentation, and actionable improvement roadmaps for U.S. markets.
- 4- Training & Governance Framework
- Comprehensive category management plans align product strategy, optimize assortment, and drive ROI using market analytics and stakeholder input.
What Will You Gain
1
Strategic Category Insights
Achieve 10% higher profit margins with optimized category assortments
2
Optimized Supplier Mix
Reduce procurement costs by up to 12% through targeted supplier strategies.
3
Long-Term Value Creation
Unlock 10% higher category sales via data-driven assortment optimization
4
Aligned Business Objectives
Increase profit margins by 12% through optimized category mix strategies.
Our Industries












Our Clients
We have worked with more than 2000 companies throughout various industries.






What Our Clients Say About Us
"YCP impressed me most with their ability to get to the truth on some very specific questions, bringing a level of concreteness to the content that I’ve never seen from another consulting firm. Their work provided valuable analysis for decision-making. The team at YCP is efficient, insightful and fearless!"

General Manager for APAC & Director of Global Logistics and Material Handling Business Unit
Intralox
"We are very happy with the projects handled by YCP for Saint-Gobain. The YCP teams have been fully engaged and have shown real professionalism. They understood our needs and completely fulfilled our expectations. Thanks to a step by step process, many interactions were possible between YCP and our company, and their team reacted with the right flexibility and pace. The studies conducted by YCP delivered very practical recommendations and valuable conclusions for us. We definitely recommend YCP. "
Global Marketing Director
Saint Gobain
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
 that drive sustainable growth in today’s complex business landscape.
Enhancing Syringe Supply Chain Efficiency via Strategic Sourcing
Client
A multi-specialty tertiary care provider
Area
India -- Northern and Eastern regions
Expertise Scope
Supply Chain Turnarounds, Expert Sourcing, Procurement Operations
Project Summary
Utilizing a comprehensive Strategic Sourcing process, the client was able to reduce costs and enhance the efficiency of their syringe supply chain. This netted the client a 10% annual cost reduction, 4% incumbent cost reduction, and successful integration of new suppliers.
Distributor Support Strategy for Lubricants in Vietnam
Client
A Vietnamese lubricant distributor
Area
Vietnam
Expertise Scope
Distributor Assessment, Stakeholder Meetings, Site Visit Reporting
Project Summary
Our team initiated the project with a kick-off meeting in Ho Chi Minh City to align with client's needs and prepare for upcoming interviews. We organized and scheduled site visits and meetings with shortlisted distributors. Following this, we led distributor meetings, providing summary translations. Finally, we delivered a post-site visit report, profiling and prioritizing each distributor based on the interviews.
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Publications




Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting

Jun Amano
Partner
Nationality: Japanese
Region Coverage:
Europe
Past Experience:
Dentsu Inc

Leon Cheng
Partner
Nationality: Chinese
Region Coverage:
Asia, North America, South America
Past Experience:
EAC, DHL

Saurabh Mehta
Managing Partner
Nationality: Indian
Region Coverage:
North America, Asia, Middle East
Past Experience:
Ivalua, Avon

Craig Morin
Partner
Nationality: American
Region Coverage:
Asia, North America, Europe, Middle East
Past Experience:
Tompkins Ventures, Adidas

Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe, Asia, Middle East, Africa, North America, South America
Past Experience:
Arthur Andersen, Advancy

Jason George
Partner
Nationality: American
Region Coverage:
North America
Past Experience:
Dalet, Charter Communications
Talk to Our Category Management Plan Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus




