United States Consumer Research

YCP excels in the United States with unparalleled Consumer Research services. By leveraging our decade-long expertise, we provide clients with detailed insights and hands-on support to thrive in competitive American market sectors.

United States Consumer Research

YCP in Numbers

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More than ever, U.S. firms must address that annual consumer spending reached

$18.8 trillion*

to stay competitive, companies need deep market insights to capture evolving demands.

Source: Statista, 2024

YCP Consumer Research Experts in United States

In today's fast-evolving business landscape, companies across various sectors are facing unprecedented challenges to stay ahead in the competitive United States market. Adequate consumer research is paramount for any entity looking to not only survive but thrive amid these dynamics. Navigating the complexities requires a reliable consumer research partner, equipped to deliver actionable insights.

YCP stands at the forefront, offering unparalleled Consumer Research services, thanks to our global professionals and profound market understanding. Our expertise enables clients to overcome barriers to market entry and growth across diverse industries in the United States. With hands-on guidance, we provide actionable insights that solve complex market challenges, helping businesses stay a step ahead of their competition.

As a trusted partner in Consumer Research, YCP’s commitment to excellence and deep dive approach makes us the go-to choice for businesses aiming to scale and succeed in the United States market. Our proven track record and tailored strategies ensure clients achieve lasting dominance in their respective sectors.

Navigate and Succeed: United States Consumer Research at Your Service

In today’s fast-paced market, understanding consumer behavior is crucial for businesses in the United States. A premium United States Consumer Research service grants companies the insight needed to navigate evolving trends and preferences.

YCP stands as a beacon of excellence, offering top-tier United States Consumer Research services. We specialize in providing deep, actionable insights that empower businesses across various sectors to fortify their market position and drive sustainable growth.

Leveraging cutting-edge analytics and a team of seasoned experts, YCP equips clients with the strategic intelligence to tailor their offerings effectively. This ensures they meet the dynamic needs of the American consumer, ultimately enhancing brand loyalty and profitability.

Our Industries

Aerospace & Defense

Automotive & Mobility

Energy & Natural Resources

Construction & Infrastructure

Consumer & Retail

Financial Services

Healthcare

Industrials

Private Equity & Principal Investment

Public Sector

Transportation & Logistics

Technology Media & Telecommunications

Dominate United States Through Consumer Research

Growing Demand for Consumer Insights in US for Better ROI

  • Nearly 61% of US spending is driven by consumer inights for decision, leveraging innovative methods enhance understanding of consumer behavior and increase summative insights.
  • Investing in consumer research leads to tailored marketing strategies that enhance targeting accuracy, finely tuning product placement for consumer needs.
  • Companies expanding use of consumer research witness faster problem-solving, fostering a culture of innovation vital for long term success.

Navigating Personalized Campaigns with Consumer Research

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Our Clients

We have worked with more than 2000 companies throughout various industries.

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What Our Clients Say About Us

"Goodyear has been collaborating with YCP on new market entry strategy. I would personally like to congratulate YCP on the commendable job your team has done in supporting us, with professionalism, business intelligence, and solid market insights, in the development of a route-to-market strategy for a completely new country. The team’s strategic advice was so useful and on point, that we have already worked on a second project together, optimizing our distributor strategy in one of our existing markets. We look forward to continuing working with YCP and highly recommend them as growth partners."

Goodyear

Regional Sales Director

Goodyear

"I am extremely pleased with the work done by YCP's team. From the very beginning, I knew that I had made the right decision in choosing YCP to handle our Benchmarking engagement. "

Italcementi Group

Managing Director

Italcementi Group

Results Through Expertise: Case Studies

Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.

Viability Assessment for Thailand as an Export Hub for U.S. Electric Vehicles

Client

A Thai electric vehicle manufacturer

Area

United States

Expertise Scope

Market Entry and Export Strategy, Regulatory and Competitive Analysis

Project Summary

We assisted the client in assessing the viability of using Thailand as an export hub for the U.S. electric vehicle (EV) market. Our three-step approach included conducting market research to identify opportunities, analyzing competition and customer insights, and providing strategic recommendations on U.S. regulations and incentives. This comprehensive assessment aimed to justify the feasibility of exporting EVs from Thailand to the U.S.

Food Grade Aerosol Chemicals Market Assessment

Client

A food grade chemical company

Area

United States

Expertise Scope

Industry Structure Analysis, Key Player Identification, Expansion Opportunity Assessment

Project Summary

The project involved consultation with the client, secondary research, and in-depth interviews with competitors, distributors, customers, and industry experts, followed by analysis and validation of findings. Through this analyzed the structure of the US food and beverage industry, identified key players influencing purchasing decisions, determined optimal sub-segments for the client's products, and assessed expansion opportunities.

YCP in Media

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Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.

Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.

At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.

At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.

Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.

Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.

Publications

Investment Trends in Asia_ How Trade Tensions Are Impacting Growth

Investment Trends in Asia: How Trade Tensions Are Impacting Growth

Issues in safety management and technology utilization

安全管理における課題と テクノロジー活用

The future of technology utilization in the social infrastructure field

社会インフラ領域における テクノロジー活用の未来

Environmental response and corporate issues in the chemical industry

化学産業における環境対応と企業課題

環境規制の強化とサステイナビリティに対する期待の高まりを背景に、化学業界への圧力は一段と強まっています。大手企業は規制対応を差別化の機会として捉える一方で、中小企業にとってはコスト負担の増大が課題となっています。今後の長期的な競争力は、サプライチェーン全体での協業と、サステイナビリティを中核戦略に組み込めるかどうかに左右されると考えられます。

Meet Our Experts

Establish industry dominance with our experts and partners

Yuki Ishida

Yuki Ishida

Managing Partner

Nationality: Japanese

Region Coverage:

Asia, North America

Past Experience:

Goldman Sachs

Pilar Dieter

Pilar Dieter

Managing Partner

Nationality: American

Region Coverage:

Asia, North America

Past Experience:

Alaris Consulting

Jun Amano

Jun Amano

Partner

Nationality: Japanese

Region Coverage:

Europe

Past Experience:

Dentsu Inc

Leon Cheng

Leon Cheng

Partner

Nationality: Chinese

Region Coverage:

Asia, North America, South America

Past Experience:

EAC, DHL

saurabh mehta

Saurabh Mehta

Managing Partner

Nationality: Indian

Region Coverage:

North America, Asia, Middle East

Past Experience:

Ivalua, Avon

craig morin

Craig Morin

Partner

Nationality: American

Region Coverage:

Asia, North America, Europe, Middle East

Past Experience:

Tompkins Ventures, Adidas

laurt fihey

Laurent Fihey

Partner

Nationality: French

Region Coverage:

Europe, Asia, Middle East, Africa, North America, South America

Past Experience:

Arthur Andersen, Advancy

jason george

Jason George

Partner

Nationality: American

Region Coverage:

North America

Past Experience:

Dalet, Charter Communications

Talk to Our Consumer Research Experts

Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.

YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:

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