United States Go To Market Strategy (GTM) Consulting
YCP excels in Go To Market Strategy (GTM) Consulting in the United States, helping clients thrive in the competitive market sectors through comprehensive solutions. With decades of experience and a hands-on support approach, YCP provides tailored GTM strategies for business success.

YCP in Numbers
Launching in the US requires navigating a crowded field of 33,000 startups*,
33,000
underscoring the need for expert GTM strategy to truly stand out.
Source: Statista, 2024
YCP Go To Market Strategy (GTM) Experts in United States
In the rapidly evolving United States market, industries find it imperative to partner with a reliable Go To Market Strategy (GTM) Consulting provider to thrive amidst rising competition. As companies strive to expand their footprint and stay ahead, a robust strategy ensuring agile adaptability and innovative solutions becomes crucial.
YCP delivers unparalleled Go To Market Strategy Consulting services, backed by a team of global professionals equipped with extensive knowledge. Our in-depth understanding enables us to offer remarkable strategic guidance, helping businesses overcome market entry barriers and achieve sustainable growth across diverse sectors in the U.S. Through tailored solutions and practical insights, we ensure clients seamlessly navigate market complexities, meeting their ambitious objectives with precision.
With YCP, businesses gain a trusted partner in their quest to excel in the United States market. Our proven track record and commitment to excellence make us the preferred choice for those seeking expert Go To Market Strategy consulting that empowers them to not just participate—but lead—in a competitive landscape.
Navigate and Succeed: United States Go To Market Strategy (GTM) at Your Service
In the United States, diverse industries face increasing competition and complexity, making an effective Go To Market Strategy crucial for sustaining market position and driving success. Companies require sophisticated approaches to navigate the complexities of today's market landscape efficiently.
YCP offers comprehensive Go To Market Strategy Consulting tailored to the unique needs of each client. We help decision-makers identify growth opportunities and deliver customized strategies that bolster competitive advantage and enhance their market foothold.
Our expertise in Go To Market Strategy Consulting empowers clients to steer business initiatives effectively, adapting rapidly to market changes. With YCP's support, US companies can achieve strategic targets and growth trajectories reliably and efficiently.
Our Industries












Dominate United States Through Go To Market Strategy (GTM)
Market Pressure Mandating Use of GTM Strategies
- In 2023, 75% of U.S. businesses reported increased competition, compelling the need for effective Go To Market strategies to gain imaginable discovery ground efficiently.
- With heightened competitive rivalry, leveraging collaborative GTM Consulting is necessary to enhance business appeal in the highly scrutinized United States markets.
Increased Complexity in Consumer Needs
- A significant 40% annual rise in differentiated consumer demands requires U.S. companies to creatively tailor GTM strategies to distinct targeted consumer needs.
- This growing market complexity not only pushes need for innovative strategies but it's crucial to frequently revitalize market approaches for sustainable consumer engagement.
Embrace Technology-driven Market Expansion Opportunities
- Amidst a 50% initiative surge in digital transformation in U.S. markets, GTM strategy incorporation can enhance growth diversification across new technology segments.
- Technological advancements provide an avenue for traditional and growing enterprises to leverage platforms and tools effectively to uptick GTM penetration and breadth.
Expanding Global Positioning Will See Novel Growth Avenues
- With an estimable 30% of businesses aiming global invitations, aligning Go To Market strategy extends a wealth of international opportunity awaiting strategic exploration.
- A return to wider horizons through adept GTM methods will sett transcendence into untapped global markets establishing American strategy embodiment caches.
Our Clients
We have worked with more than 2000 companies throughout various industries.






What Our Clients Say About Us
"I am extremely pleased with the work done by YCP's team. From the very beginning, I knew that I had made the right decision in choosing YCP to handle our Benchmarking engagement. "
Managing Director
Italcementi Group
"I want to take a few minutes to thank you and your organization for their assistance with our industrial hydraulic market opportunity study. YCP’s experience in our served markets, thoroughness of research, and practical approach to strategic acquisition targeting make for a winning combination. Your firm felt like a true extension of our business, something unique relative to other consulting organizations we have worked with in the past. I particularly appreciate the heavy focus on primary research and personally valued the dedicated time you provided during our engagement. We learned more about the market, our competitors, and our own business. Your portfolio of work demonstrates your team’s capability and I would like to add my personal testimonial to anyone considering a project with YCP. The common-sense approach, personal attention, and final output add up to one of the best values I have seen. "

Executive Vice President – Industrial & Energy Segments
Actuant Corporation
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Viability Assessment for Thailand as an Export Hub for U.S. Electric Vehicles
Client
A Thai electric vehicle manufacturer
Area
United States
Expertise Scope
Market Entry and Export Strategy, Regulatory and Competitive Analysis
Project Summary
We assisted the client in assessing the viability of using Thailand as an export hub for the U.S. electric vehicle (EV) market. Our three-step approach included conducting market research to identify opportunities, analyzing competition and customer insights, and providing strategic recommendations on U.S. regulations and incentives. This comprehensive assessment aimed to justify the feasibility of exporting EVs from Thailand to the U.S.
Food Grade Aerosol Chemicals Market Assessment
Client
A food grade chemical company
Area
United States
Expertise Scope
Industry Structure Analysis, Key Player Identification, Expansion Opportunity Assessment
Project Summary
The project involved consultation with the client, secondary research, and in-depth interviews with competitors, distributors, customers, and industry experts, followed by analysis and validation of findings. Through this analyzed the structure of the US food and beverage industry, identified key players influencing purchasing decisions, determined optimal sub-segments for the client's products, and assessed expansion opportunities.
YCP in Media











Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.

At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.

Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.
Publications

Investment Trends in Asia: How Trade Tensions Are Impacting Growth

Future of Global Corporations: Key Trends and How to Turn Them Into Strategy
Global corporations face structural change driven by climate pressure, digital disruption, and geopolitical fragmentation. This paper outlines key trends reshaping work, skills, and corporate purpose, and presents a practical framework to translate these forces into resilient, future-ready strategies.
Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting

Jun Amano
Partner
Nationality: Japanese
Region Coverage:
Europe
Past Experience:
Dentsu Inc

Leon Cheng
Partner
Nationality: Chinese
Region Coverage:
Asia, North America, South America
Past Experience:
EAC, DHL

Saurabh Mehta
Managing Partner
Nationality: Indian
Region Coverage:
North America, Asia, Middle East
Past Experience:
Ivalua, Avon

Craig Morin
Partner
Nationality: American
Region Coverage:
Asia, North America, Europe, Middle East
Past Experience:
Tompkins Ventures, Adidas

Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe, Asia, Middle East, Africa, North America, South America
Past Experience:
Arthur Andersen, Advancy

Jason George
Partner
Nationality: American
Region Coverage:
North America
Past Experience:
Dalet, Charter Communications
Talk to Our Go To Market Strategy (GTM) Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus

