Vietnam Branding Consulting

YCP offers unparalleled branding consulting services in Vietnam, leveraging our extensive Asian network to elevate your brand's presence and performance.

Vietnam Branding Consulting

YCP Branding Experts in Vietnam

Branding experts in Vietnam

Vietnam presents vast business potentials, ripe for companies aiming to build An influential brand presence.

Navigating the complex branding landscape in Vietnam poses unique challenges, including cultural nuances and competitive market dynamics.

Understanding the nuances of branding in Vietnam is crucial. YCP, with deep experience in this field, emerges as the premier branding consulting firm in Vietnam.

YCP in Numbers

YCP Holdings
Project Across Asia
Offices
Portfolio Businesses
Professionals

Navigate and Succeed: Vietnam Branding at Your Service

YCP specializes in tailoring branding strategies for the vibrant Vietnamese market. Our expertise empowers clients to capture and engage a diverse audience.

Leveraging local insights and global trends, YCP crafts branding solutions that resonate with Vietnamese consumers, ensuring your brand stands out in a competitive landscape.

Our branding approach in Vietnam focuses on cultural alignment and innovation. YCP helps businesses build lasting brands that evoke trust and loyalty among the local populace.

Our Industries

Aerospace & Defense

Automotive & Mobility

Energy & Natural Resources

Construction & Infrastructure

Consumer & Retail

Financial Services

Healthcare

Industrials

Private Equity & Principal Investment

Public Sector

Transportation & Logistics

Technology Media & Telecommunications

Dominate Vietnam Through Branding

Brand Recognition Lags in Tech Industry

  • Over 60% of Vietnam's tech firms lack notable global branding awareness. This deficit hinders entry into competitive international markets.
  • Adapting to IGs globally shows growing homeland potential for innovation in the marketplace through branding consulting facilitating credibility enhancement.

Rising E-commerce Accentuates Branding Gaps

  • E-commerce sales in Vietnam hit $13 billion, revealing a major gap in strong brand identity. There's an urgent need to capitalize on this growth convincingly.
  • Filling the existing branding gap to transform businesses can derive enduring relationships and recognition individuality, optimizing lasting marketplace presence in ASEAN environments.

Surging Consumer Market Poised for New Brands

  • In 2022, 95 million consumers with increasing purchasing powers present vast opportunities for leveraging modern branding insights, resulting in profit spikes.
  • Bearing innovative options, branding services further register significant terrain trends, enabling illumination of methodologies for expressive engagement.

Education Policies Aligned with Marketing Expansion

  • Vietnam records a 7% annual increase in business graduates, providing a favorable backdrop for enhancing brand strategies via homegrown experts.
  • Fostering successful businesses through consultant-driven integration elevates visual profit targets, accommodating newfound skilled academies, securing promising results.

Our Clients

We have worked with more than 2000 companies throughout various industries.

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What Our Clients Say About Us

"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."

Shell

Marketing Implementer for Indonesia, Singapore & Vietnam

Shell

"YCP made sure they had a thorough understanding of our business needs and objectives and focused on the key aspects of the Vietnam market that helped us with our market development strategies. Their analysis and recommendations provided us with clear insights into the decision of our strategic options. "

Teva Pharma

Managing Director Asia Pacific

Teva Pharma

Results Through Expertise: Case Studies

Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.

E-Commerce Website Development

Client

A Japanese medical equipment manufacturer

Area

Southeast Asia

Expertise Scope

Strategic Marketing

Project Summary

Our client needed support tapping into the Southeast Asian market and building an e-commerce channel.​ We created a market entry strategy in three countries, developed localised landing pages, and managed client campaigns to gain market access.

Event Website Development for an Industrial Automation Conference

Client

A Japanese machine vision distributor

Area

Southeast Asia

Expertise Scope

Strategic Marketing

Project Summary

Our client wanted to promote an event for industry leaders in industrial automation and IoT. We created a comprehensive event website that integrated with an event technology platform, Eventbrite. This resulted in 250 RSVPs, primarily from the site.

YCP in Media

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YCP Solidiance's Managing Partner Damien Duhamel talks on BBC on the Indonesian mining industry.

YCP Solidiance's Managing Partner Damien Duhamel talks on BBC on the Indonesian mining industry.

YCP Solidiance’s Partner Gervasius Samosir speaks to CNBC about the economy outlook after Indonesia’s presidential election.

YCP Solidiance’s Partner Gervasius Samosir speaks to CNBC about the economy outlook after Indonesia’s presidential election.

Tagged as Asia’s Game Changer, YCP Holdings wins the Management Consulting award in SBR National Business Awards.

Tagged as Asia’s Game Changer, YCP Holdings wins the Management Consulting award in SBR National Business Awards.

Publications

Policy Ambitions Versus Reality – The Current Energy Transition in Vietnam
Reimagining Healthcare in Vietnam
Unlocking Vietnam's Fintech Potential
Unraveling the growth potential of Vietnam’s FinTech

Meet Our Experts

Establish industry dominance with our experts and partners

Yuki Ishida

Yuki Ishida

Managing Partner

Nationality: Japanese

Region Coverage:

Japan, Hong Kong, Singapore, USA, China, Thailand

Past Experience:

Goldman Sachs

Pilar Dieter

Pilar Dieter

Managing Partner

Nationality: American

Region Coverage:

China, Japan, Korea, India, Malaysia, Singapore, USA

Past Experience:

Alaris Consulting

Shingo Kasumoto

Shingo Kasumoto

Managing Partner

Nationality: Japanese

Region Coverage:

Singapore, Japan, Indonesia, Malaysia, Thailand, Myanmar, Vietnam, Philippines

Past Experience:

P&G

Takahiro Okawa

Takahiro Okawa

Partner

Nationality: Japanese

Region Coverage:

Japan, Singapore, Thailand, Vietnam, Indonesia

Past Experience:

Accenture, Rakuten

Jatin Gulati

Jatin Gulati

Partner

Nationality: Indian

Region Coverage:

Philippines, India

Past Experience:

McKinsey & Company, Accenture Strategy

laurt fihey

Laurent Fihey

Partner

Nationality: French

Region Coverage:

Europe (most countries), Greater China, Japan, South Korea, Thailand, Vietnam, Philippines, Indonesia, Saudi Arabia, Morocco, USA, Canada, Mexico

Past Experience:

Arthur Andersen, Advancy

nuttapan meethong

Nuttapan Meethong

Director

Nationality: Thai

Region Coverage:

Thailand

Past Experience:

KPMG Thailand

chi ly

Chi Ly

Director

Nationality: Vietnamese

Region Coverage:

Vietnam

Past Experience:

KPMG, PwC

Talk to Our Branding Experts

Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.

YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:

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  • YCP Auctus
  • YCP Consus