
YCP Branding Experts in Vietnam

Vietnam presents vast business potentials, ripe for companies aiming to build An influential brand presence.
Navigating the complex branding landscape in Vietnam poses unique challenges, including cultural nuances and competitive market dynamics.
Understanding the nuances of branding in Vietnam is crucial. YCP, with deep experience in this field, emerges as the premier branding consulting firm in Vietnam.

YCP in Numbers
Navigate and Succeed: Vietnam Branding at Your Service
YCP specializes in tailoring branding strategies for the vibrant Vietnamese market. Our expertise empowers clients to capture and engage a diverse audience.
Leveraging local insights and global trends, YCP crafts branding solutions that resonate with Vietnamese consumers, ensuring your brand stands out in a competitive landscape.
Our branding approach in Vietnam focuses on cultural alignment and innovation. YCP helps businesses build lasting brands that evoke trust and loyalty among the local populace.
Our Industries












Dominate Vietnam Through Branding
Brand Recognition Lags in Tech Industry
- Over 60% of Vietnam's tech firms lack notable global branding awareness. This deficit hinders entry into competitive international markets.
- Adapting to IGs globally shows growing homeland potential for innovation in the marketplace through branding consulting facilitating credibility enhancement.
Rising E-commerce Accentuates Branding Gaps
- E-commerce sales in Vietnam hit $13 billion, revealing a major gap in strong brand identity. There's an urgent need to capitalize on this growth convincingly.
- Filling the existing branding gap to transform businesses can derive enduring relationships and recognition individuality, optimizing lasting marketplace presence in ASEAN environments.
Surging Consumer Market Poised for New Brands
- In 2022, 95 million consumers with increasing purchasing powers present vast opportunities for leveraging modern branding insights, resulting in profit spikes.
- Bearing innovative options, branding services further register significant terrain trends, enabling illumination of methodologies for expressive engagement.
Education Policies Aligned with Marketing Expansion
- Vietnam records a 7% annual increase in business graduates, providing a favorable backdrop for enhancing brand strategies via homegrown experts.
- Fostering successful businesses through consultant-driven integration elevates visual profit targets, accommodating newfound skilled academies, securing promising results.
Our Clients
We have worked with more than 2000 companies throughout various industries.








What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"YCP made sure they had a thorough understanding of our business needs and objectives and focused on the key aspects of the Vietnam market that helped us with our market development strategies. Their analysis and recommendations provided us with clear insights into the decision of our strategic options. "
Managing Director Asia Pacific
Teva Pharma
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
E-Commerce Website Development
Client
A Japanese medical equipment manufacturer
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client needed support tapping into the Southeast Asian market and building an e-commerce channel. We created a market entry strategy in three countries, developed localised landing pages, and managed client campaigns to gain market access.
Event Website Development for an Industrial Automation Conference
Client
A Japanese machine vision distributor
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client wanted to promote an event for industry leaders in industrial automation and IoT. We created a comprehensive event website that integrated with an event technology platform, Eventbrite. This resulted in 250 RSVPs, primarily from the site.
YCP in Media












Publications




Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Shingo Kasumoto
Managing Partner
Nationality: Japanese
Region Coverage:
Singapore, Japan, Indonesia, Malaysia, Thailand, Myanmar, Vietnam, Philippines
Past Experience:
P&G

Takahiro Okawa
Partner
Nationality: Japanese
Region Coverage:
Japan, Singapore, Thailand, Vietnam, Indonesia
Past Experience:
Accenture, Rakuten

Jatin Gulati
Partner
Nationality: Indian
Region Coverage:
Philippines, India
Past Experience:
McKinsey & Company, Accenture Strategy

Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe (most countries), Greater China, Japan, South Korea, Thailand, Vietnam, Philippines, Indonesia, Saudi Arabia, Morocco, USA, Canada, Mexico
Past Experience:
Arthur Andersen, Advancy

Nuttapan Meethong
Director
Nationality: Thai
Region Coverage:
Thailand
Past Experience:
KPMG Thailand

Chi Ly
Director
Nationality: Vietnamese
Region Coverage:
Vietnam
Past Experience:
KPMG, PwC
Talk to Our Branding Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus