YCP in Numbers
With retail sales in Vietnam surging by
9.7%*
in 2024, understanding shifting consumer trends is essential for breakthrough growth.
Source: General Statistics Office of Vietnam, 2024
YCP Consumer Research Experts in Vietnam
In the vibrant and swiftly evolving business landscape of Vietnam, industries spanning from retail to technology are in urgent need of reliable Consumer Research solutions. This necessity stems from a drive to outpace competition and secure a dominant stance within the highly competitive Vietnam market.
YCP leverages an unparalleled congregation of global professionals, endowed with profound insights into Vietnam's market nuances. Our Consumer Research services stand unparalleled in enabling discerning clients to navigate market barriers, pinpoint entry points, and spearhead growth across diverse sectors. Through personalized, hands-on guidance, YCP has become instrumental in the success stories woven into Vietnam's commercial tapestry.
Earning trust through results, YCP distinguishes itself as the go-to Consumer Research partner for visionary businesses aiming to flourish in Vietnam's dynamic market. Our commitment to excellence and deep market understanding positions us beyond merely a service provider — we are your strategic ally in capturing and sustaining market leadership.
Navigate and Succeed: Vietnam Consumer Research at Your Service
In Vietnam's fast-paced market, the demand for comprehensive and precise consumer research cannot be overstated. Industries across the board find it crucial to understand the evolving desires, behaviors, and preferences of Vietnamese consumers to stay competitive.
YCP stands at the forefront, offering unparalleled Vietnam Consumer Research services. Our expertise allows companies to dive deep into the market's complexities, providing insights that are not just data, but actionable intelligence tailored for Vietnam.
Our Vietnam Consumer Research services empower clients to make informed decisions, bridging the gap between market trends and strategic objectives. YCP's commitment is to guide businesses towards sustainable growth and undisputed leadership in their respective industries.
Our Industries
Dominate Vietnam Through Consumer Research
Shift Towards Data-Driven Decisions
- Vietnamese businesses reported an increase by 70% in consumer behavior data permutations. Ignoring such data attainable through consumer research poses competitive risks.
- Harnessing this momentum brings strategic agility, enabling tailored marketing, bolstered consumer trust, and significantly elevated inclusion indices in the market.
Declining Brand Loyalty Trends
- 53% of Vietnamese consumers are willing to change brands after a single bad experience. Consumer research equips businesses to proactively improve their offerings.
- Leverage insights from precise data analyses that align with current market needs, turning threats of brand switching into engaging consumer lifetime value adapters.
Potential to Innovate Through Insights
- Vietnam has seen a 60% growth in digital consumer research methods enlarging firms' visceral impact awareness. Reaching uncharted solutions begins here.
- Keeping trend pace aligns businesses to thunderously overflow existing markets with breakthrough personalized offerings that excite and fulfill consumer expectations.
Increasing Demand for Customized Experiences
- Lifestyle shifts in Vietnam hit a hike of 72%, underpinning a pervasive appetite for individualized consumer experiences matched with transformative consumer patterns.
- Creating exclusive, forge-ahead consumer experiences can proliferate trailblazer brands that don cohesive narratives driven heavily by granular research fueled data.
Our Clients
We have worked with more than 2000 companies throughout various industries.
What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"YCP made sure they had a thorough understanding of our business needs and objectives and focused on the key aspects of the Vietnam market that helped us with our market development strategies. Their analysis and recommendations provided us with clear insights into the decision of our strategic options. "
Managing Director Asia Pacific
Teva Pharma
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Assessment of Opportunity for IoT and Smart Homes
Client
A Japanese consumer products company
Area
Australia, Malaysia, Vietnam
Expertise Scope
Market Recommendation, Strategy
Project Summary
Our team researched the coverage areas to discover current trends and consumer attitudes. We provided the client with a detailed approach and recommendation for specific USPs, comparing both B2B and B2C markets.
Distributor Support Strategy for Lubricants in Vietnam
Client
A Vietnamese lubricant distributor
Area
Vietnam
Expertise Scope
Distributor Assessment, Stakeholder Meetings, Site Visit Reporting
Project Summary
Our team initiated the project with a kick-off meeting in Ho Chi Minh City to align with client's needs and prepare for upcoming interviews. We organized and scheduled site visits and meetings with shortlisted distributors. Following this, we led distributor meetings, providing summary translations. Finally, we delivered a post-site visit report, profiling and prioritizing each distributor based on the interviews.
YCP in Media
Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.
At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.
Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.
Publications
Policy Ambitions Versus Reality – The Current Energy Transition in Vietnam
Vietnam is rapidly transitioning its energy system as power demand rises alongside industrial growth. While the government targets net-zero emissions by 2050, infrastructure, regulatory, and financing gaps slow progress. LNG, wind, and energy storage are key levers in the transition from coal to a greener energy mix.
The Strategic Response of Vietnamese Enterprises Amid US-China Tensions: Market Diversification and Embracing ESG Compliance
Vietnam’s export-led growth faces rising pressure as U.S.–China trade tensions and tariff risks intensify. While China+1 has driven past gains, firms must adapt by diversifying export markets, leveraging FTAs, and strengthening ESG capabilities to remain competitive and resilient in a shifting global trade environment.
政策愿景与现实——越南当前的能源转型
随着工业增长推动电力需求上升，越南正加快推进能源体系转型。尽管政府提出到2050年实现净零排放的目标，但基础设施、监管和融资方面的不足仍制约着转型进程。液化天然气（LNG）、风能和储能是推动从煤炭向更绿色能源结构转型的关键抓手。
中美紧张局势下越南企业的战略应对：市场多元化与 ESG 合规
随着中美贸易紧张局势加剧以及关税风险上升，越南以出口为导向的增长模式正面临更大压力。尽管「China+1」战略曾推动阶段性增长，但企业需通过出口市场多元化、充分利用自由贸易协定（FTA），以及强化ESG能力，才能在不断变化的全球贸易环境中保持竞争力和韧性。
Meet Our Experts
Establish industry dominance with our experts and partners
Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs
Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting
Shingo Kasumoto
Managing Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
P&G
Leon Cheng
Partner
Nationality: Chinese
Region Coverage:
Asia, North America, South America
Past Experience:
EAC, DHL
Abhisek Mukherjee
Managing Partner
Nationality: Indian
Region Coverage:
Asia, Europe, North America
Past Experience:
SDG, Accenture Strategy
Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe, Asia, Middle East, Africa, North America, South America
Past Experience:
Arthur Andersen, Advancy
Chi Ly
Director
Nationality: Vietnamese
Region Coverage:
Asia
Past Experience:
KPMG, PwC
Daisuke Katano
Managing Partner
Nationality: Japanese
Region Coverage:
Japan, United Kingdom
Past Experience:
Dream Incubator Inc, Boston Consulting Group
Karambir Anand
Managing Partner
Nationality: Indian
Region Coverage:
ASEAN, China, India, United States, Europe, Australia
Past Experience:
EY-Parthenon, McKinsey & Company
Talk to Our Consumer Research Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
