
YCP Digital Commerce Experts in Vietnam

Vietnam's digital commerce sector is booming, offering vast business potential to players across borders.
However, navigating regulatory hurdles and understanding local consumer behaviors pose significant challenges.
YCP stands as the premier digital commerce consultancy in Vietnam, brideting unmatched market insights and strategic solutions.

YCP in Numbers
Navigate and Succeed: Vietnam Digital Commerce at Your Service
In the dynamic market of Vietnam, our Digital Commerce service tailors strategic solutions to tap into vast growth opportunities, leveraging local insights for global ambitions.
YCP's deep understanding of Vietnam's digital landscape ensures our clients' businesses flourish through innovative e-commerce strategies, driving sustainable growth and market presence.
Our specialized team in Vietnam commits to transforming challenges into success stories, using data-driven approaches to navigate the complex digital commerce ecosystem effectively.
Our Industries












Dominate Vietnam Through Digital Commerce
Surge in E-Commerce Requires Innovative Solutions
- Vietnam's e-commerce market grew by 18% in 2022 and is projected to reach even higher numbers. This surge demands businesses to adopt digital commerce strategies.
- By embracing digital commerce solutions, businesses can capitalize on Vietnam's booming online consumer base, tapping into new markets and expanding revenue streams.
Digital Integration Vital for Competition
- With over 74% of Vietnam's population using mobile internet, escaping digital integration isn't a viable option. Non-adopters can be easily outperformed by agile competitors.
- Businesses need enhanced digital strategies to stay afloat in an increasingly competitive landscape, leveraging tools that boost visibility and customer interaction.
Economic Revitalization Offers Growth Potential
- Vietnam's GDP is anticipated to grow by 6.8% in the coming year, signaling a stable economic climate supportive of digital business-rich opportunities.
- Given the vibrant economic environment, exploring digital commerce can significantly enhance a company's operational efficiencies and market reach.
Government Incentives Amplifying E-Commerce Success
- Vietnam's government offers fiscal incentives for businesses delving into digital, making the investment in e-commerce even more attractive.
- These incentives encourage investing in sophisticated digital frameworks, helping firms exploit fewer barriers to entry and increase likelihood of success in new digital realms.
Our Clients
We have worked with more than 2000 companies throughout various industries.








What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"YCP made sure they had a thorough understanding of our business needs and objectives and focused on the key aspects of the Vietnam market that helped us with our market development strategies. Their analysis and recommendations provided us with clear insights into the decision of our strategic options. "
Managing Director Asia Pacific
Teva Pharma
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
E-Commerce Website Development
Client
A Japanese medical equipment manufacturer
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client needed support tapping into the Southeast Asian market and building an e-commerce channel. We created a market entry strategy in three countries, developed localised landing pages, and managed client campaigns to gain market access.
Event Website Development for an Industrial Automation Conference
Client
A Japanese machine vision distributor
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client wanted to promote an event for industry leaders in industrial automation and IoT. We created a comprehensive event website that integrated with an event technology platform, Eventbrite. This resulted in 250 RSVPs, primarily from the site.
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Publications




Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Shingo Kasumoto
Managing Partner
Nationality: Japanese
Region Coverage:
Singapore, Japan, Indonesia, Malaysia, Thailand, Myanmar, Vietnam, Philippines
Past Experience:
P&G

Takahiro Okawa
Partner
Nationality: Japanese
Region Coverage:
Japan, Singapore, Thailand, Vietnam, Indonesia
Past Experience:
Accenture, Rakuten

Jatin Gulati
Partner
Nationality: Indian
Region Coverage:
Philippines, India
Past Experience:
McKinsey & Company, Accenture Strategy

Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe (most countries), Greater China, Japan, South Korea, Thailand, Vietnam, Philippines, Indonesia, Saudi Arabia, Morocco, USA, Canada, Mexico
Past Experience:
Arthur Andersen, Advancy

Nuttapan Meethong
Director
Nationality: Thai
Region Coverage:
Thailand
Past Experience:
KPMG Thailand

Chi Ly
Director
Nationality: Vietnamese
Region Coverage:
Vietnam
Past Experience:
KPMG, PwC
Talk to Our Digital Commerce Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus