
YCP Digital Marketing Experts in Vietnam

Vietnam is a thriving market with significant potential for businesses seeking to establish or expand their digital marketing footprint.
Entering the Vietnamese digital marketing sphere presents barriers such as cultural nuances, regulatory challenges, and a highly competitive landscape.
A consulting firm with extensive digital marketing expertise in Vietnam is crucial. YCP stands out as the leading digital marketing service provider in the Vietnamese market.

YCP in Numbers
Navigate and Succeed: Vietnam Digital Marketing at Your Service
YCP leverages Vietnam’s dynamic digital landscape to elevate client brands. Our services focus on creating impactful digital marketing strategies tailored to the local market.
Our team of experts understands the nuances of Vietnam's consumer behaviors and digital platforms. This insight allows us to craft campaigns that resonate and drive growth.
By partnering with YCP, businesses can effectively navigate Vietnam's digital ecosystem, ensuring their marketing efforts are efficient, scalable, and aligned with local trends.
Our Industries












Dominate Vietnam Through Digital Marketing
Growth Potential in Digital Marketing Industry
- Vietnam’s digital ad spend is booming, expected to hit $1 billion by 2025, highlighting intensifying competition.
- Such growth forecasts pose significant opportunities for domestic companies aiming to dominate emerging markets.
Evolving Consumer Behavior Needs New Strategies
- With 71% of Vietnamese using the internet regularly, businesses must revolutionize manufacturing processes to meet increasing demand.
- Understanding and leveraging user data paves the way for targeted digital marketing strategies capable of enhancing consumer engagement and ROI.
Optimizing Local Strategies Amid Rising Demand
- Focused targeting is vital as a substantial 82% of users access the internet via mobile, reflecting shifting browsing behaviors.
- This widespread smartphone use creates opportunities for personalized marketing strategies aiming culminations with direct consumer monopolies.
Boosting Business Efficiency Through Analytics
- Digital analytics alone is becoming a crucial part of operational strategy, helping over 65% of businesses optimize processes.
- Consequently, informed decision-making enhances market strategies' effectiveness and accelerates small cross platforms proficiencies growth.
Our Clients
We have worked with more than 2000 companies throughout various industries.








What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"YCP made sure they had a thorough understanding of our business needs and objectives and focused on the key aspects of the Vietnam market that helped us with our market development strategies. Their analysis and recommendations provided us with clear insights into the decision of our strategic options. "
Managing Director Asia Pacific
Teva Pharma
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
E-Commerce Website Development
Client
A Japanese medical equipment manufacturer
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client needed support tapping into the Southeast Asian market and building an e-commerce channel. We created a market entry strategy in three countries, developed localised landing pages, and managed client campaigns to gain market access.
Event Website Development for an Industrial Automation Conference
Client
A Japanese machine vision distributor
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client wanted to promote an event for industry leaders in industrial automation and IoT. We created a comprehensive event website that integrated with an event technology platform, Eventbrite. This resulted in 250 RSVPs, primarily from the site.
YCP in Media












Publications




Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Country Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Country Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Shingo Kasumoto
Managing Partner
Nationality: Japanese
Country Coverage:
Singapore, Japan, Indonesia, Malaysia, Thailand, Myanmar, Vietnam, Philippines
Past Experience:
P&G

Takahiro Okawa
Partner
Nationality: Japanese
Country Coverage:
Japan, Singapore, Thailand, Vietnam, Indonesia
Past Experience:
Accenture, Rakuten

Jatin Gulati
Partner
Nationality: Indian
Country Coverage:
Philippines, India
Past Experience:
McKinsey & Company, Accenture Strategy

Laurent Fihey
Partner
Nationality: French
Country Coverage:
Europe (most countries), Greater China, Japan, South Korea, Thailand, Vietnam, Philippines, Indonesia, Saudi Arabia, Morocco, USA, Canada, Mexico
Past Experience:
Arthur Andersen, Advancy

Nuttapan Meethong
Director
Nationality: Thai
Country Coverage:
Thailand
Past Experience:
KPMG Thailand

Chi Ly
Director
Nationality: Vietnamese
Country Coverage:
Vietnam
Past Experience:
KPMG, PwC
Talk to Our Digital Marketing Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus