
YCP Food Services Experts in Vietnam

Vietnam's F&B landscape is rapidly evolving, with demand for diverse and quality food services on the rise.
At YCP, our global professionals leverage local insights to navigate Vietnam's dynamic F&B sector, offering tailored consulting solutions.
As a trusted consulting firm, YCP is your partner in unlocking the full potential of the food services industry in Vietnam.

YCP in Numbers
Unlocking Potential: Your Path to Excellence with Vietnam's Food Services Professionals
Vietnam's food services sector is booming, presenting vast opportunities and challenges. YCP excels in navigating this landscape for our clients.
With a deep understanding of local consumer preferences and regulatory environments, YCP devises strategies that drive growth in Vietnam's food services industry.
Our team's expertise across Asia-focused advisory enables us to tailor solutions for food services businesses looking to expand in or enter the Vietnam market.
Our Services
Marketing & Sales
Elevate your food business in Vietnam with YCP's tailored marketing & sales strategies.
- Branding & Brand Management
- Product & Portfolio Management
- Pricing
- Digital Marketing
- E-commerce
- Customer Experience
- Sales Channel Strategy
- Digital Sales
Operations
Elevate your Vietnam food service operations with YCP's expert consulting.
- Project Management Office (PMO)
- Growth Strategy Implementation
- Operation Transformation
- Manufacturing
- Organization Design
Supply Chain Management
Elevate your Supply Chain Management for Vietnam's Food Services sector with YCP.
- Supply Chain
- Digital Supply Chain
- Procurement
- Logistics
M&A, Transactions, and PMI
Elevate M&A, Transactions, and PMI outcomes in Vietnam's food sector with YCP's expertise.
- M&A Strategy
- Divesstiture/Curb-out Strategy
- M&A Target Scouting
- Buyer/Investor Search
- Commercial Due Diligence
- M&A Execution (Buy-side & Sell-side Financial Advisory)
- Valuation
- Post-Merger Integration (PMI)
- Value Creation
- IPO PMO
- Joint Venture
- Corporate Venture Capital
Strategy
Elevate your food business in Vietnam with YCP's top-tier strategy consulting.
- Business Strategy
- Corporate Finance
- Growth Opportunity Identification
- New Business Development
- Organization Strategy
- Enterprise Risk Management
- Asset/Project Risk Management
- Digital Strategy
- Strategic Partnership & Channel Strategy
Digital Transformation
Elevate your Vietnam food business with YCP's expert digital transformation services.
- DX Vision
- Digital Roadmap
- CIO/CDO Support
- System Architecture Design
- DX PMO
- Artificial Intelligence (AI)
- Robotic Process Automation (RPA)
- Big Data Analysis
- IT Organization Design & Restructuring
- IT Portfolio Management
- Off-shore Development Centre Set-up
Public Services
Elevate your Vietnam food venture with our expert Public Services consulting.
- Economic Development
- Public Policy Development
- E-Governance
Sustainability
Elevate your business with sustainable food service solutions in Vietnam.
- Sustainability Strategy & Implementation
- Double Materiality
- Decarbonization & Net-Zero Strategy
- Climate Change Risks and Opportunities
- Sustainability Due Diligence
- Supply Chain Assessment
- ESG Reporting
- Investor Relations & Fundraising
- Organization & Governance Design
Market Research
Elevate your Vietnam food service with our precise Market Research expertise.
- Market Landscape
- Market Size
- Industry Structure and Trend
- Competitive Benchmark
- Business Partner Search & Screening
- B2B/B2C Customer Survey
- Consumer Research
Navigating Food Services Sector in Vietnam
Rapid Urbanization Imposes Distribution Challenges
- Vietnam is experiencing an annual urban growth of approximately 3.1%, which escalates complexity in food distribution networks within the country's food services industry.
- To mitigate these rapidly emerging distribution hurdles, investment in resilient logistics systems has become crucial, focusing on faster delivery systems and technology integration.
Regulatory Compliance Burdens Business Resources
- Strict regulations and constant policy changes make it cumbersome for Vietnam's food services sector, impacting 92% of participants with costly compliance efforts.
- Optimizing internal workflows to adjust to transformations in regulatory landscape can save substantial resources. Employ impactful digital solutions for efficient tracking.
Thriving Demand for Convenience Boosts Sector
- Driven by lifestyle shifts, there is a 20% annual surge in consumer demand for food delivery services, dramatically enhancing the potential within Vietnam's food service industry.
- Capitalizing on this trend with innovative delivery models and an extensive digital presence can effectively harness the multiplying consumer convenience demands.
Growing Tourism Elevates Service Product Visibility
- An estimated year-over-year 25% increase in international tourist visits boosts demand in the local food service scene, particularly influencing high-quality local ingredient promotions.
- Enhancing collaboration with tourism sectors opens doors to unrivaled promotional opportunities and stimulates international brand engagement within Vietnam.
Our Clients
We have worked with more than 2000 companies throughout various industries.


What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"YCP's deep understanding of the Myanmar F&B sector helped us to better understand where the sources of growth will come from, enabling us to focus on the right product categories and craft strategies to win in Myanmar. We appreciated YCP’s team strength and the support provided by their management team in this emerging market. "
Managing Director
Nestle Myanmar
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
High-Level Market Assessment for Cheese Products in Indonesia
Client
A food and beverage company operating across Southeast Asia
Area
Southeast Asia
Expertise Scope
Market Assessment, Competitive Landscape Analysis, Stakeholder Interviews
Project Summary
The project was structured into three deliverable phases, beginning with a comprehensive market assessment, followed by competitive landscape analysis and insights synthesis. This included conducting interviews with key stakeholders, such as cheese importers, to gather qualitative data. The team focused on identifying market size, market trends, and competitor strategies to provide actionable insights for market entry and expansion.
Acquisition Evaluation and Market Analysis for Food Service Chain
Client
A large Japanese food service chain operator
Area
Singapore, Hong Kong
Expertise Scope
Valuation and Financial Modeling, Market Expansion Analysis
Project Summary
We assisted a Japanese food service chain in evaluating the acquisition of a donburi-style chain in Singapore and Hong Kong. Over three months, we conducted a valuation of current outlets, developed DCF and LBO analyses, and assessed new market opportunities. Our work provided the client with the data needed for a go/no-go decision, successfully evaluating both current business and expansion potential.
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Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Country Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Country Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Shingo Kasumoto
Managing Partner
Nationality: Japanese
Country Coverage:
Singapore, Japan, Indonesia, Malaysia, Thailand, Myanmar, Vietnam, Philippines
Past Experience:
P&G

Takahiro Okawa
Partner
Nationality: Japanese
Country Coverage:
Japan, Singapore, Thailand, Vietnam, Indonesia
Past Experience:
Accenture, Rakuten

Jatin Gulati
Partner
Nationality: Indian
Country Coverage:
Philippines, India
Past Experience:
McKinsey & Company, Accenture Strategy

Laurent Fihey
Partner
Nationality: French
Country Coverage:
Europe (most countries), Greater China, Japan, South Korea, Thailand, Vietnam, Philippines, Indonesia, Saudi Arabia, Morocco, USA, Canada, Mexico
Past Experience:
Arthur Andersen, Advancy

Nuttapan Meethong
Director
Nationality: Thai
Country Coverage:
Thailand
Past Experience:
KPMG Thailand

Chi Ly
Director
Nationality: Vietnamese
Country Coverage:
Vietnam
Past Experience:
KPMG, PwC
Talk to Our Food Services Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus