
YCP in Numbers
Key Challenges We Address
Navigating Complex EV Infrastructure in Vietnam
- Many cities in Vietnam face limited charging station coverage, hindering widespread adoption of electric vehicles and slowing the growth of green mobility.
- By guiding partners on infrastructure expansion, YCP supports strategic site selection and partnership models to accelerate accessible charging networks.
Overcoming High Initial Investment Requirements
- The transition to electric fleets demands significant upfront costs for vehicles and supporting facilities, creating financial barriers for many organizations.
- Helping clients structure phased investments and leverage incentive programs, YCP makes green mobility projects more financially sustainable and scalable.
Adapting to Evolving Local Regulatory Frameworks
- Vietnam’s green mobility regulatory environment is rapidly changing, making it difficult for companies to meet compliance and keep pace with new standards.
- Close monitoring of policy shifts and proactive compliance planning by YCP ensures clients remain ahead of regulatory changes as the sector evolves.
Driving Consumer Awareness and Market Adoption
- Low public awareness and skepticism about the benefits and reliability of electric vehicles limit consumer adoption rates across key urban and rural markets.
- YCP works with clients on public education campaigns and tailored marketing to build trust, helping drive wider acceptance of green mobility solutions.
Why Choose YCP
YCP brings deep sector expertise and a demonstrable track record to Vietnam’s rapidly evolving green mobility landscape, offering consulting solutions tailored to accelerate sustainable transportation transition. Our approach is distinguished by a data-driven methodology, robust regulatory fluency, and actionable market entry frameworks designed specifically for the Vietnamese context. Combining global best practices with local insight, YCP crafts adaptive, cost-efficient strategies to address the unique operational, regulatory, and technological hurdles companies encounter in Vietnam’s green mobility sector. Why Choose YCP for consulting services in Vietnam’s green mobility industry:
Localized Expertise
Deep understanding of the Indian procurement landscape, ensuring solutions that align with local market dynamics.
Data-Driven Solutions
Advanced analytics to identify cost-saving opportunities and optimize procurement strategies in real time.
Proven Cost Savings
Average savings of 12-18% for clients through strategic supplier negotiations and efficient procurement processes.
End-to-End Support
From strategy development to implementation, we support your business throughout the entire supply chain optimization journey.
YCP enables organizations to capture value and mitigate risks by delivering pragmatic strategies that actually work within Vietnam’s green mobility ecosystem. Beyond advisory, we partner closely with clients, ensuring seamless implementation and continuous optimization of sustainability-driven initiatives. With YCP, clients benefit from a relentless commitment to driving progress at every step of their transformation toward greener, more resilient mobility solutions.
Vietnam's urban transport sector emits a significant portion of national greenhouse gases,
18%
*—underscoring why rapid green mobility adoption is both urgent and a major market opportunity.
Source: Vietnam Ministry of Transport, 2024
YCP Green Mobility Experts in Vietnam
Vietnam is experiencing rapid growth in various sectors, and the green mobility industry is no exception. The dynamic landscape of Vietnam's green mobility sector is driven by technological advancements and commitments toward sustainable development, making it a significant focus for innovation and investment.
At YCP, our comprehensive consulting in green mobility exemplifies our dedication to overcoming challenges within Vietnam's market. Leveraging our network of global professionals, we deliver innovative solutions, assisting clients in navigating barriers, and strategically positioning them for success. Our insights empower businesses in Vietnam, ensuring they capitalize on emerging opportunities and sustain growth amid a competitive environment.
YCP stands out as a trusted consulting partner for businesses aiming to excel in Vietnam’s green mobility market. Our proven expertise, strategic approach, and unparalleled understanding of industry dynamics position us as the ideal advisor for organizations committed to leading in the sustainable future of transportation.
Unlocking Potential: Your Path to Excellence with Vietnam's Green Mobility Professionals
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Our Services
Digital Transformation
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- Digital Roadmap & DX Strategy
- DX Maturity Assessment
- CIO/CDO Advisory & IT Organization Design
- System Architecture & IT Portfolio Management
- AI, RPA & Intelligent Process Automation
- Big Data & Analytics
- Data Governance & Digital Adoption
- Offshore Development Centre Set-up
Market Research
Leverage innovative insights to navigate Vietnam's green mobility market complexities.
- Market Landscape
- Market Size
- Industry Structure and Trend
- Competitive Benchmark
- Business Partner Search & Screening
- B2B/B2C Customer Survey
- Consumer Research
Marketing & Sales
Leveraging in-depth industry insights, YCP enhances green mobility strategies perfectly aligned with Vietnam's evolving market landscape.
- Branding & Brand Management
- Product & Portfolio Management
- Pricing
- Digital Marketing
- E-commerce
- Customer Experience
- Sales Channel Strategy
- Digital Sales
- Lead Generation and Nurturing
- Content Marketing
M&A, Transactions, and PMI
Facilitating successful strategic deals and efficient integrations in Vietnam's green mobility sector.
- M&A Strategy & Deal Sourcing
- Buy-Side & Sell-Side Advisory
- Cross-border M&A Advisory
- Commercial Due Diligence & Valuation
- Divestiture & Carve-out Strategy
- Post-Merger Integration (PMI) & Value Creation
- Joint Venture
- Corporate Venture Capital & IPO
Operational Transformation
Optimize your strategy with tailor-made solutions for Vietnam's green mobility revolutions.
- Operating Model Redesign & Organization Design
- Operational Excellence & Continuous Improvement
- Cost Reduction & Business Process Improvement
- S&OP, IBP & Demand Planning
- Asset Performance & Predictive Maintenance
- Sales & Channel Excellence
- Transformation Office & Enterprise Performance Management
Operations
Master strategic solutions to optimize operational efficiencies in Vietnam's green mobility sector.
- Project Management Office (PMO)
- Growth Strategy Implementation
- Operation Transformation
- Manufacturing
- Organization Design
Public Services
As urban spaces grow, enhance sustainable transport with our comprehensive advisory in Vietnam.
- Economic Development
- Public Policy Development
- E-Governance
Strategy
Deploy innovative strategies to accelerate green mobility transformation for Vietnam's emerging market.
- Corporate & Business Strategy
- Growth Strategy & Market Entry
- Business Plan & Mid-Term Management Plan
- Competitive Landscape & Value Chain Analysis
- New Business Development & Feasibility Study
- Strategic Partnership & Channel Strategy
- Organization Strategy & Change Management
- Enterprise & Asset Risk Management
- Strategy Execution Support & Business Turnaround
- Digital Strategy
Supply Chain Management
Optimize Vietnam's fledgling green mobility sector by integrating sustainable practices into your supply chain solutions.
- Supply Chain
- Digital Supply Chain
- Procurement
- Logistics
Sustainability
YCP pioneers effective sustainability in Vietnam, optimizing green mobility for transformative progress.
- Sustainability Strategy & Implementation
- Double Materiality
- Decarbonization & Net-Zero Strategy
- Climate Change Risks and Opportunities
- Sustainability Due Diligence
- Supply Chain Assessment
- ESG Reporting
- Investor Relations & Fundraising
- Organization & Governance Design
Our Clients
We have worked with more than 2000 companies throughout various industries.


What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"YCP made sure they had a thorough understanding of our business needs and objectives and focused on the key aspects of the Vietnam market that helped us with our market development strategies. Their analysis and recommendations provided us with clear insights into the decision of our strategic options. "
Managing Director Asia Pacific
Teva Pharma
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Distributor Support Strategy for Lubricants in Vietnam
Client
A Vietnamese lubricant distributor
Area
Vietnam
Expertise Scope
Distributor Assessment, Stakeholder Meetings, Site Visit Reporting
Project Summary
Our team initiated the project with a kick-off meeting in Ho Chi Minh City to align with client's needs and prepare for upcoming interviews. We organized and scheduled site visits and meetings with shortlisted distributors. Following this, we led distributor meetings, providing summary translations. Finally, we delivered a post-site visit report, profiling and prioritizing each distributor based on the interviews.
Business and Commercial Due Diligence and Turnaround Strategy Development
Client
A thai automotive iron casting manufacturer, which was acquired by a Japanese private equity fund
Area
Thailand
Expertise Scope
Business & Commercial Due Diligence, Turnaround Strategy and Implementation
Project Summary
We conducted business and commercial due diligence, wherein we forecasted industry trends and analyzed business performance to identify key turnaround opportunities. We developed a comprehensive business plan, including various scenarios, and collaborated with departments to finalize turnaround initiatives. Our due diligence identified core issues and provided actionable implementation plans, leading to the successful award of the next phase for post-merger integration management.
YCP in Media











Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.

At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.

Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.
Publications

Policy Ambitions Versus Reality – The Current Energy Transition in Vietnam
Vietnam is rapidly transitioning its energy system as power demand rises alongside industrial growth. While the government targets net-zero emissions by 2050, infrastructure, regulatory, and financing gaps slow progress. LNG, wind, and energy storage are key levers in the transition from coal to a greener energy mix.

Reimagining Healthcare in Vietnam
Vietnam’s healthcare system continues to face access gaps, particularly for rural and vulnerable patients. Using a design-thinking approach, this paper translates patient personas and stakeholder insights into practical initiatives, highlighting how human-centered design and digital solutions can improve care access and resilience.

Public and Private Sector Cooperation: Sustainable Development in Vietnam
Vietnam’s rapid urbanization is increasing pressure to balance growth, livability, and sustainability. Public–private collaboration is central to advancing infrastructure, transport, energy, and smart city initiatives. Aligning digital transformation with green development will be key to building resilient, future-ready cities.

The Strategic Response of Vietnamese Enterprises Amid US-China Tensions: Market Diversification and Embracing ESG Compliance
Vietnam’s export-led growth faces rising pressure as U.S.–China trade tensions and tariff risks intensify. While China+1 has driven past gains, firms must adapt by diversifying export markets, leveraging FTAs, and strengthening ESG capabilities to remain competitive and resilient in a shifting global trade environment.
Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting

Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe, Asia, Middle East, Africa, North America, South America
Past Experience:
Arthur Andersen, Advancy

Leon Cheng
Partner
Nationality: Chinese
Region Coverage:
Asia, North America, South America
Past Experience:
EAC, DHL

Karambir Anand
Managing Partner
Nationality: Indian
Region Coverage:
ASEAN, China, India, United States, Europe, Australia
Past Experience:
EY-Parthenon, McKinsey & Company

Ha Tran
Director
Nationality: Vietnamese
Past Experience:
Ba Huân, Antler, and Masterise Homes

Yuichi Ota
Partner
Nationality: Japanese
Region Coverage:
Japan, China, Vietnam
Past Experience:
GE Healthcare

Shingo Kasumoto
Managing Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
P&G
Talk to Our Green Mobility Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus

