YCP in Numbers
When entering Vietnam, it's crucial to consider that its GDP growth rate reached
5.9%*
—underscoring vast opportunities only experts can navigate for effective market sizing.
Source: World Bank, 2025
YCP Market Sizing Experts in Vietnam
In the dynamically evolving Vietnam market, businesses across various industries require a reliable market sizing provider to maintain a competitive edge. This necessity stems from rapid economic growth and shifting consumer demands, making it essential for companies to possess precise market insights for strategic planning. Effective market sizing distinguishes successful companies as it informs decision-making processes, conserves resources, and uncovers potential opportunities.
YCP, with its global professionals and extensive industry knowledge, leads as a preeminent market sizing provider. By offering hands-on, practical guidance, we dismantle market entry barriers, sustain growth, and magnify success in the Vietnam market. Our expertise empowers a diverse array of industries, providing insights that seamlessly integrate with client business strategies to optimize on-ground implementation effectively and efficiently.
As a trusted market sizing partner for businesses seeking success in Vietnam, YCP exemplifies reliability, depth of understanding, and strategic precision in our offerings. Our tailored approaches and professional acumen assure clients that they are receiving unparalleled support, guiding their path to triumph in Vietnam's competitive landscape.
Navigate and Succeed: Vietnam Market Sizing at Your Service
In Vietnam, numerous industries are recognizing the critical need for accurate Market Sizing solutions. Precise data analysis is essential in navigating the dynamic and competitive market environment in Vietnam.
YCP offers dependable Market Sizing services tailored specifically for businesses operating within Vietnam. Our expertise allows clients to effectively understand market potential and target their strategies accurately.
Partnering with YCP ensures your company in Vietnam can leverage comprehensive insights. This assists in making informed decisions, enabling growth and the fulfillment of broader strategic objectives efficiently within the country.
Our Industries
Dominate Vietnam Through Market Sizing
Increasing Domestic Demand for Greater Market Analysis
- Vietnam has a rapidly expanding retail sector, growing by 12% in 2022. Businesses need to harness market sizing to align with evolving consumer expectations and preferences.
- With this growth, adapting to a digital analytics approach can significantly sharpen market positioning and create responsive strategies tailored to customer shifts.
Need for Accurate Market Sizing After Policy Reforms
- Recently implemented policies in Vietnam aim for an influx of foreign investments, potentially altering market dynamics and demand. Renovating market sizing methodologies is crucial for adaptation.
- Analyzing new policies intensively could open the door for identifying unmet needs, allowing companies to step forward in being market frontrunners by offering timely solutions.
Expanding Startup Scene Offers Data Utilization Scope
- In 2023, the number of startups in Vietnam spiked by 5%, marking an entrepreneurial boom. Utilizing advanced market sizing can provide strategic insights driving competitive edges.
- Elevating data-centric approaches may enable better product-market fits, hence resulting in high traction during subsequent growth phases and extending innovation capacity.
Rise in Mobile Connectivity Harness Market Analytics
- By 2023, 72% of Vietnam's population are mobile phone internet users. Firms can tap into this connectivity by applying real-time analytic solutions derived from insightful sizing studies.
- Utilizing such networks facilitates a deeper demographic analysis, apprehending highly denominated market directions, helping firms tap into unexplored digital arenas effectively.
Our Clients
We have worked with more than 2000 companies throughout various industries.
What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"YCP made sure they had a thorough understanding of our business needs and objectives and focused on the key aspects of the Vietnam market that helped us with our market development strategies. Their analysis and recommendations provided us with clear insights into the decision of our strategic options. "
Managing Director Asia Pacific
Teva Pharma
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Distributor Support Strategy for Lubricants in Vietnam
Client
A Vietnamese lubricant distributor
Area
Vietnam
Expertise Scope
Distributor Assessment, Stakeholder Meetings, Site Visit Reporting
Project Summary
Our team initiated the project with a kick-off meeting in Ho Chi Minh City to align with client's needs and prepare for upcoming interviews. We organized and scheduled site visits and meetings with shortlisted distributors. Following this, we led distributor meetings, providing summary translations. Finally, we delivered a post-site visit report, profiling and prioritizing each distributor based on the interviews.
Opportunities Identification of Italian Electrical Engineering and Electronics Companies
Client
A leading electrical engineering and electronics player in Thailand
Area
Southeast Asia, Thailand
Expertise Scope
Competitor Positioning Analysis, Supplier Feedback Collection, Customer Insights
Project Summary
Our team conducted over 150 interviews with competitors' staff in offices and factories, key raw material suppliers, and target customers to understand key competitor positioning, success factors, supplier and customer feedback, and future expansion plans.
YCP in Media
Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.
At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.
Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.
Publications
Policy Ambitions Versus Reality – The Current Energy Transition in Vietnam
Vietnam is rapidly transitioning its energy system as power demand rises alongside industrial growth. While the government targets net-zero emissions by 2050, infrastructure, regulatory, and financing gaps slow progress. LNG, wind, and energy storage are key levers in the transition from coal to a greener energy mix.
Reimagining Healthcare in Vietnam
Vietnam’s healthcare system continues to face access gaps, particularly for rural and vulnerable patients. Using a design-thinking approach, this paper translates patient personas and stakeholder insights into practical initiatives, highlighting how human-centered design and digital solutions can improve care access and resilience.
Public and Private Sector Cooperation: Sustainable Development in Vietnam
Vietnam’s rapid urbanization is increasing pressure to balance growth, livability, and sustainability. Public–private collaboration is central to advancing infrastructure, transport, energy, and smart city initiatives. Aligning digital transformation with green development will be key to building resilient, future-ready cities.
The Strategic Response of Vietnamese Enterprises Amid US-China Tensions: Market Diversification and Embracing ESG Compliance
Vietnam’s export-led growth faces rising pressure as U.S.–China trade tensions and tariff risks intensify. While China+1 has driven past gains, firms must adapt by diversifying export markets, leveraging FTAs, and strengthening ESG capabilities to remain competitive and resilient in a shifting global trade environment.
Meet Our Experts
Establish industry dominance with our experts and partners
Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs
Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting
Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe, Asia, Middle East, Africa, North America, South America
Past Experience:
Arthur Andersen, Advancy
Leon Cheng
Partner
Nationality: Chinese
Region Coverage:
Asia, North America, South America
Past Experience:
EAC, DHL
Karambir Anand
Managing Partner
Nationality: Indian
Region Coverage:
ASEAN, China, India, United States, Europe, Australia
Past Experience:
EY-Parthenon, McKinsey & Company
Ha Tran
Director
Nationality: Vietnamese
Past Experience:
Ba Huân, Antler, and Masterise Homes
Yuichi Ota
Partner
Nationality: Japanese
Region Coverage:
Japan, China, Vietnam
Past Experience:
GE Healthcare
Ashish Sharma
Managing Partner
Nationality: Indian
Region Coverage:
Europe, Southeast Asia, Far East, Central Asia and India
Past Experience:
Arthur D. Little, Booz & Company, and McKinsey & Company
Talk to Our Market Sizing Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
