
YCP Marketing & Sales Experts in Vietnam

Vietnam's economy offers vast business potential, thriving on a robust marketing & sales sector.
However, navigating the complex regulatory landscape and cultural nuances poses significant challenges.
With in-depth expertise in Marketing & Sales, YCP is the premier consultancy for success in Vietnam's market.

YCP in Numbers
Navigate and Succeed:
Vietnam Marketing & Sales at Your Service

Branding & Brand Management
Boost brand identity & manage perception in Vietnam's market through insightful strategies.

Product & Portfolio Management
Elevate your product strategy in Vietnam with our expertise in managing diverse portfolios for maximum market impact.

Pricing
Optimize pricing strategies in Vietnam's market for maximized revenue & competitiveness with our tailored advisory.

Digital Marketing
Elevating brands in Vietnam through tailored digital marketing strategies, optimizing online presence, and consumer engagement.

E-commerce
Expertise in Vietnam's e-commerce landscape, driving sales growth and digital strategy optimization.

Customer Experience
Enhancing client engagement in Vietnam with strategies for superior customer experience across sectors.

Sales Channel Strategy
Optimize your sales channels in Vietnam with tailored strategies to boost market reach and revenue.

Digital Sales
Boost online revenue in Vietnam with our expertise in Digital Sales strategies and market insights.
Our Industries












Dominate Vietnam Through Marketing & Sales
Rising Marketing Demand in Vietnam by 40%
- In Vietnam, marketing demand grew by 40%, urging firms to boost their strategies and engagement.
- Addressing this demand opens up vast growth prospects, enhancing Vietnam's market innovative outreach capabilities.
Shift to Digital Platforms: Threat of Competitors
- 80% of Vietnamese consumers use digital platforms, indicating a threat to businesses stuck to traditional means.
- Tapping into digital allows for personalized marketing keeping businesses ahead in the competitive landscape.
Transitioning Marketing Trends Towards E-commerce
- E-commerce in Vietnam is seen to outperform retail by 45%, underscoring a critical transition for marketers.
- As these trends shift, businesses evolve their outreach to capitalize on pervasive online consumer behavior.
Significant SME Growth in Marketing Ventures
- Vietnam has a 10% yearly increase in start-ups embracing marketing innovations.
- This growth anchors SMEs in strengthening potential with robust marketing initiatives converging regional growth opportunities.
Our Clients
We have worked with more than 2000 companies throughout various industries.








What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"YCP made sure they had a thorough understanding of our business needs and objectives and focused on the key aspects of the Vietnam market that helped us with our market development strategies. Their analysis and recommendations provided us with clear insights into the decision of our strategic options. "
Managing Director Asia Pacific
Teva Pharma
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
E-Commerce Website Development
Client
A Japanese medical equipment manufacturer
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client needed support tapping into the Southeast Asian market and building an e-commerce channel. We created a market entry strategy in three countries, developed localised landing pages, and managed client campaigns to gain market access.
Event Website Development for an Industrial Automation Conference
Client
A Japanese machine vision distributor
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client wanted to promote an event for industry leaders in industrial automation and IoT. We created a comprehensive event website that integrated with an event technology platform, Eventbrite. This resulted in 250 RSVPs, primarily from the site.
YCP in Media












Publications




Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting

Shingo Kasumoto
Managing Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
P&G

Takahiro Okawa
Partner
Nationality: Japanese
Region Coverage:
Japan, Singapore, Thailand, Vietnam, Indonesia
Past Experience:
Accenture, Rakuten

Jatin Gulati
Partner
Nationality: Indian
Region Coverage:
Asia
Past Experience:
McKinsey & Company, Accenture Strategy

Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe, Asia, Middle East, Africa, North America, South America
Past Experience:
Arthur Andersen, Advancy

Nuttapan Meethong
Director
Nationality: Thai
Region Coverage:
Asia
Past Experience:
KPMG Thailand

Chi Ly
Director
Nationality: Vietnamese
Region Coverage:
Asia
Past Experience:
KPMG, PwC
Talk to Our Marketing & Sales Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus