Vietnam Marketing & Sales Consulting

YCP offers unparalleled Marketing & Sales consulting services in Vietnam, enhancing businesses with deep insights and strategies across Asia.

Vietnam Marketing & Sales Consulting

YCP Solidiance Marketing & Sales Experts in Vietnam

Marketing & Sales experts in Vietnam

Vietnam's economy offers vast business potential, thriving on a robust marketing & sales sector.

However, navigating the complex regulatory landscape and cultural nuances poses significant challenges.

With in-depth expertise in Marketing & Sales, YCP is the premier consultancy for success in Vietnam's market.

YCP in Numbers

YCP Holdings
Projects across Asia
Offices
Portfolio Businesses
Professionals

Navigate and Succeed: Vietnam Marketing & Sales at Your Service

Branding & Brand Management

Branding & Brand Management

Boost brand identity & manage perception in Vietnam's market through insightful strategies.

Product & Portfolio Management

Product & Portfolio Management

Elevate your product strategy in Vietnam with our expertise in managing diverse portfolios for maximum market impact.

Pricing

Pricing

Optimize pricing strategies in Vietnam's market for maximized revenue & competitiveness with our tailored advisory.

Digital Marketing

Digital Marketing

Elevating brands in Vietnam through tailored digital marketing strategies, optimizing online presence, and consumer engagement.

E-commerce

E-commerce

Expertise in Vietnam's e-commerce landscape, driving sales growth and digital strategy optimization.

Customer Experience

Customer Experience

Enhancing client engagement in Vietnam with strategies for superior customer experience across sectors.

Sales Channel Strategy

Sales Channel Strategy

Optimize your sales channels in Vietnam with tailored strategies to boost market reach and revenue.

Digital Sales

Digital Sales

Boost online revenue in Vietnam with our expertise in Digital Sales strategies and market insights.

Our Industries

Aerospace & Defense

Automotive & Mobility

Energy & Natural Resources

Construction & Infrastructure

Consumer & Retail

Financial Services

Healthcare

Industrials

Private Equity & Principal Investors

Public Sector

Transportation & Logistics

Technology Media & Telecommunications

Dominate Vietnam Through Marketing & Sales

Rising Marketing Demand in Vietnam by 40%

  • In Vietnam, marketing demand grew by 40%, urging firms to boost their strategies and engagement.
  • Addressing this demand opens up vast growth prospects, enhancing Vietnam's market innovative outreach capabilities.

Shift to Digital Platforms: Threat of Competitors

  • 80% of Vietnamese consumers use digital platforms, indicating a threat to businesses stuck to traditional means.
  • Tapping into digital allows for personalized marketing keeping businesses ahead in the competitive landscape.

Transitioning Marketing Trends Towards E-commerce

  • E-commerce in Vietnam is seen to outperform retail by 45%, underscoring a critical transition for marketers.
  • As these trends shift, businesses evolve their outreach to capitalize on pervasive online consumer behavior.

Significant SME Growth in Marketing Ventures

  • Vietnam has a 10% yearly increase in start-ups embracing marketing innovations.
  • This growth anchors SMEs in strengthening potential with robust marketing initiatives converging regional growth opportunities.

Our Clients

We have worked with more than 2000 companies throughout various industries.

What Our Clients Say About Us

"The engagement conducted by YCP Solidiance was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP Solidiance team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP Solidiance, they managed to get very insightful and unbiased recommendations for our business."

Shell

Marketing Implementer for Indonesia, Singapore & Vietnam

Shell

"YCP Solidiance made sure they had a thorough understanding of our business needs and objectives and focused on the key aspects of the Vietnam market that helped us with our market development strategies. Their analysis and recommendations provided us with clear insights into the decision of our strategic options."

Teva Pharma

Managing Director Asia Pacific

Teva Pharma

Results Through Expertise: Case Studies

Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.

E-Commerce Website Development

Client

A Japanese medical equipment manufacturer

Area

Southeast Asia

Expertise Scope

Strategic Marketing

Project Summary

Our client needed support tapping into the Southeast Asian market and building an e-commerce channel.​ We created a market entry strategy in three countries, developed localised landing pages, and managed client campaigns to gain market access.

Event Website Development for an Industrial Automation Conference

Client

A Japanese machine vision distributor

Area

Southeast Asia

Expertise Scope

Strategic Marketing

Project Summary

Our client wanted to promote an event for industry leaders in industrial automation and IoT. We created a comprehensive event website that integrated with an event technology platform, Eventbrite. This resulted in 250 RSVPs, primarily from the site.

YCP in Media

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YCP Solidiance's Managing Partner Damien Duhamel talks on BBC on the Indonesian mining industry.

YCP Solidiance's Managing Partner Damien Duhamel talks on BBC on the Indonesian mining industry.

YCP Solidiance’s Partner Gervasius Samosir speaks to CNBC about the economy outlook after Indonesia’s presidential election.

YCP Solidiance’s Partner Gervasius Samosir speaks to CNBC about the economy outlook after Indonesia’s presidential election.

Tagged as Asia’s Game Changer, YCP Holdings wins the Management Consulting award in SBR National Business Awards.

Tagged as Asia’s Game Changer, YCP Holdings wins the Management Consulting award in SBR National Business Awards.

Publications

Policy Ambitions Versus Reality – The Current Energy Transition in Vietnam
Reimagining Healthcare in Vietnam
Unlocking Vietnam's Fintech Potential
Unraveling the growth potential of Vietnam’s FinTech

Meet Our Experts

Establish industry dominance with our experts and partners

Shingo Kasumoto

Shingo Kasumoto

Managing Partner, Interactive Solutions Division CEO

L.L.B., Kyoto University

Mehdi Jaouadi

Mehdi Jaouadi

Partner

Master in Management, EDHEC Business School

eunic

Eunice Maximo

Partner

Bachelor of Fine Arts from University of the Philippines Diliman

koichi sonoda

Koichi "Sonochan" Sonoda

Partner

MBA, IMD - International Institute for Management Development

Talk to Our Marketing & Sales Experts

Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.

YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:

  • YCP Solidiance
  • YCP Auctus
  • YCP Consus