Vietnam Restaurant Consulting

With YCP's global expertise, enhance your business in Vietnam's restaurant industry. Our consulting service tailors strategies for sustained growth.

YCP Solidiance Restaurant Experts in Vietnam

In Vietnam’s restaurant scene, rapid growth mixes with evolving consumer preferences, driving the need for strategic innovation.

YCP leverages global expertise to navigate Vietnam's F&B industry, offering bespoke consulting solutions to overcome market barriers and foster growth.

As a trusted partner in the restaurant industry, YCP is committed to empowering businesses in Vietnam to achieve unparalleled success.

YCP in Numbers

Projects across Asia

Offices

Portfolio Businesses

Professionals

Unlocking Potential: Your Path to Excellence with Vietnam's Restaurant Professionals

In Vietnam's vibrant culinary landscape, YCP plays a crucial role in helping clients navigate market complexities and elevate their restaurant businesses.

Our experts leverage deep local insights and global practices to advise Vietnamese restaurant owners on operational efficiency, branding, and customer engagement strategies.

With YCP's support, restaurants in Vietnam can anticipate trends, optimize their operations, and create unforgettable dining experiences to stand out in a competitive market.

Our Services

Marketing & Sales

Boost your restaurant's sales in Vietnam with YCP's cutting-edge marketing strategies.

Branding & Brand Management
Product & Portfolio Management
Pricing
Digital Marketing
E-commerce
Customer Experience
Sales Channel Strategy
Digital Sales

Operations

Elevate your restaurant's operations in Vietnam with YCP's expert guidance.

Project Management Office (PMO)
Growth Strategy Implementation
Operation Transformation
Manufacturing
Organization Design

Supply Chain Management

Optimize your restaurant's supply chain in Vietnam with YCP's expert strategies.

Supply Chain
Digital Supply Chain
Procurement
Logistics

M&A, Transactions, and PMI

Elevate your M&A, transactions, and PMI processes in Vietnam with YCP's expertise.

M&A Strategy
Divesstiture/Curb-out Strategy
M&A Target Scouting
Buyer/Investor Search
Commercial Due Diligence
M&A Execution (Buy-side & Sell-side Financial Advisory)
Valuation
Post-Merger Integration (PMI)
Value Creation
IPO PMO
Joint Venture
Corporate Venture Capital

Strategy

Deploying tailor-made strategy solutions for Vietnam's vibrant restaurant sector.

Business Strategy
Corporate Finance
Growth Opportunity Identification
New Business Development
Organization Strategy
Enterprise Risk Management
Asset/Project Risk Management
Digital Strategy
Strategic Partnership & Channel Strategy

Digital Transformation

Elevate your Vietnam restaurant with YCP's digital transformation expertise.

DX Vision
Digital Roadmap
CIO/CDO Support
System Architecture Design
DX PMO
Artificial Intelligence (AI)
Robotic Process Automation (RPA)
Big Data Analysis
IT Organization Design & Restructuring
IT Portfolio Management
Off-shore Development Centre Set-up

Public Services

Streamlining Vietnam's restaurants with tailored public service solutions.

Economic Development
Public Policy Development
E-Governance

Sustainability

YCP advances sustainability for Vietnam's dining scene, blending expertise with local insights.

Sustainability Strategy & Implementation
Double Materiality
Decarbonization & Net-Zero Strategy
Climate Change Risks and Opportunities
Sustainability Due Diligence
Supply Chain Assessment
ESG Reporting
Investor Relations & Fundraising
Organization & Governance Design

Market Research

Boost your restaurant's success in Vietnam with our expert market research services.

Market Landscape
Market Size
Industry Structure and Trend
Competitive Benchmark
Business Partner Search & Screening
B2B/B2C Customer Survey
B2B Customer Survey
Consumer Research

Navigating Restaurant Sector in Vietnam

Rising Competition Among Local and International Eateries

The restaurant industry in Vietnam is observing about 8% annual growth, which attracts numerous players both locally and internationally, heightening competitive pressure.
To navigate the rising competition, leveraging the unique Vietnamese culinary heritage while also incorporating international trends is a prudent strategy, addressing the diverse market.

Complex Regulatory Environment and Compliance Challenges

The regulatory landscape for restaurants in Vietnam is complex, involving licensing, hygiene standards, and taxation, which can hinder efficiency and delay market entry.
Grasping the regulatory framework timely and thoroughly ensures smoother operations and fosters trust, particularly when emphasizing transparent practices amidst a growing enforcement focus.

Increasing Demand for Diverse Dining Experiences

Vietnam is witnessing an upward shift in dining preferences, seeing an increase of around 12% in consumer spending on dining experiences tailored to diverse culinary tastes.
Embracing this increased demand can involve adopting innovative cuisine pairings and modernized dining ambiences, aligning with the growing desensitization to sticking strictly to local flavors.

Expanding Middle Class and Young Consumer Demographics

As of recent assessments, Vietnam's middle class expansion is contributing substantially to expenditure12% additional spending collectively yearly within restaurant sectors
By leveraging this demographic shift, accentuating menu diversity that caters to the younger ensemble with disposable incomes strong, proficiency in social media engagement enhances market reach.

Our Clients

We have worked with more than 2000 companies throughout various industries.

What Our Clients Say About Us

"YCP Solidiance's deep understanding of the Myanmar F&B sector helped us to better understand where the sources of growth will come from, enabling us to focus on the right product categories and craft strategies to win in Myanmar. We appreciated YCP Solidiance’s team strength and the support provided by their management team in this emerging market."

Managing Director

Nestle Myanmar

"The engagement conducted by YCP Solidiance was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP Solidiance team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP Solidiance, they managed to get very insightful and unbiased recommendations for our business."

Marketing Implementer for Indonesia, Singapore & Vietnam

Shell

Results Through Expertise: Case Studies

Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.

High-Level Market Assessment for Cheese Products in Indonesia

Client

A food and beverage company operating across Southeast Asia

Area

Southeast Asia

Expertise Scope

Market Assessment, Competitive Landscape Analysis, Stakeholder Interviews

Project Summary

The project was structured into three deliverable phases, beginning with a comprehensive market assessment, followed by competitive landscape analysis and insights synthesis. This included conducting interviews with key stakeholders, such as cheese importers, to gather qualitative data. The team focused on identifying market size, market trends, and competitor strategies to provide actionable insights for market entry and expansion.

Acquisition Evaluation and Market Analysis for Food Service Chain

Client

A large Japanese food service chain operator

Area

Singapore, Hong Kong

Expertise Scope

Valuation and Financial Modeling, Market Expansion Analysis

Project Summary

We assisted a Japanese food service chain in evaluating the acquisition of a donburi-style chain in Singapore and Hong Kong. Over three months, we conducted a valuation of current outlets, developed DCF and LBO analyses, and assessed new market opportunities. Our work provided the client with the data needed for a go/no-go decision, successfully evaluating both current business and expansion potential.