
YCP Retail Experts in Vietnam

In Vietnam's retail industry, rapid growth and digital transformation present both opportunities and challenges.
YCP leverages deep industry insights and global expertise to navigate Vietnam's retail market's complexities, ensuring clients achieve sustainable success.
As a trusted consulting firm, YCP is committed to empowering businesses in Vietnam's retail sector to overcome hurdles and thrive in a competitive landscape.

YCP in Numbers
Unlocking Potential: Your Path to Excellence with Vietnam's Retail Professionals
Vietnam's retail landscape is vibrant, driven by a young demographic and increasing digital integration. YCP's expertise offers clients strategies to navigate this dynamic market.
Amid rapid economic growth, Vietnam's retail sector presents unique challenges and opportunities. YCP specializes in crafting tailored solutions to help clients thrive in this environment.
With a deep understanding of Vietnam's retail nuances, YCP leverages local insights and global practices to empower clients, ensuring sustainable growth in an evolving marketplace.
Our Services
Marketing & Sales
YCP tailors robust marketing & sales strategies for Vietnam's retail sector growth.
- Branding & Brand Management
- Product & Portfolio Management
- Pricing
- Digital Marketing
- E-commerce
- Customer Experience
- Sales Channel Strategy
- Digital Sales
Operations
Streamlining Vietnam's retail operations for peak efficiency and market growth.
- Project Management Office (PMO)
- Growth Strategy Implementation
- Operation Transformation
- Manufacturing
- Organization Design
Supply Chain Management
Optimize your Supply Chain in Vietnam for peak efficiency and growth with YCP.
- Supply Chain
- Digital Supply Chain
- Procurement
- Logistics
M&A, Transactions, and PMI
Navigating Vietnam's retail sector with unmatched M&A and PMI expertise.
- M&A Strategy
- Divesstiture/Curb-out Strategy
- M&A Target Scouting
- Buyer/Investor Search
- Commercial Due Diligence
- M&A Execution (Buy-side & Sell-side Financial Advisory)
- Valuation
- Post-Merger Integration (PMI)
- Value Creation
- IPO PMO
- Joint Venture
- Corporate Venture Capital
Strategy
Empowering Vietnam's retail ventures through bespoke strategy consulting.
- Business Strategy
- Corporate Finance
- Growth Opportunity Identification
- New Business Development
- Organization Strategy
- Enterprise Risk Management
- Asset/Project Risk Management
- Digital Strategy
- Strategic Partnership & Channel Strategy
Digital Transformation
Driving Vietnam's retail growth through cutting-edge digital transformation strategies.
- DX Vision
- Digital Roadmap
- CIO/CDO Support
- System Architecture Design
- DX PMO
- Artificial Intelligence (AI)
- Robotic Process Automation (RPA)
- Big Data Analysis
- IT Organization Design & Restructuring
- IT Portfolio Management
- Off-shore Development Centre Set-up
Public Services
Expertise in transforming Vietnam's public service sector for robust growth.
- Economic Development
- Public Policy Development
- E-Governance
Sustainability
Guiding Vietnam's retailers towards sustainable practices and profitability.
- Sustainability Strategy & Implementation
- Double Materiality
- Decarbonization & Net-Zero Strategy
- Climate Change Risks and Opportunities
- Sustainability Due Diligence
- Supply Chain Assessment
- ESG Reporting
- Investor Relations & Fundraising
- Organization & Governance Design
Market Research
Insight-driven Vietnam Retail Consulting that maps market trends for strategic advantage.
- Market Landscape
- Market Size
- Industry Structure and Trend
- Competitive Benchmark
- Business Partner Search & Screening
- B2B/B2C Customer Survey
- Consumer Research
Navigating Retail Sector in Vietnam
Complex Urban Agenda Favoring Consumption Patterns
- Vietnam's urban population growth is projected at 3.4% annually, exerting pressure on retail infrastructure to keep pace with evolving consumer preferences rapidly.
- Innovative retail solutions can cater to this quick demographic transition, capitalizing on the annual 7.6% growth in household consumption set to drive retail demands.
Supply Chain Vulnerabilities under Geopolitical Influence
- Only 26% of retailers in Vietnam have centralized supply chains, making them susceptible to global disruptions due to geopolitical climates affecting goods accessibility.
- Strengthening regional trade partnerships can mitigate import-export inefficacies by tapping into consistent growing trends of regional e-commerce, which was valued at $13 billion.
Digital Retail Expansion Supported by Smartphone Culture
- With 70% internet penetration, online retail sales contributed $6.2 billion, laying a robust foundation in conjunction with digital prowess growing rapidly.
- Embracing enhanced digital purchases will supplement retail revenue immensely by integrating evolving fintech solutions societal attraction increases e-commerce globally.
Unique Cultural Interactions Elevate Retail Engagement
- Retail environments showcasing local Vietnamese goods constitute about 30% consumer sales, nourishing both local craft sectors' revival and national product visibility.
- Enlisting cultural narratives through promotions will confidently align with everybody spirit supporting lifestyle receipts topping 12% annual consistently steep trend saturation.
Our Clients
We have worked with more than 2000 companies throughout various industries.


What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"YCP's deep understanding of the Myanmar F&B sector helped us to better understand where the sources of growth will come from, enabling us to focus on the right product categories and craft strategies to win in Myanmar. We appreciated YCP’s team strength and the support provided by their management team in this emerging market. "
Managing Director
Nestle Myanmar
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
High-Level Market Assessment for Cheese Products in Indonesia
Client
A food and beverage company operating across Southeast Asia
Area
Southeast Asia
Expertise Scope
Market Assessment, Competitive Landscape Analysis, Stakeholder Interviews
Project Summary
The project was structured into three deliverable phases, beginning with a comprehensive market assessment, followed by competitive landscape analysis and insights synthesis. This included conducting interviews with key stakeholders, such as cheese importers, to gather qualitative data. The team focused on identifying market size, market trends, and competitor strategies to provide actionable insights for market entry and expansion.
Acquisition Evaluation and Market Analysis for Food Service Chain
Client
A large Japanese food service chain operator
Area
Singapore, Hong Kong
Expertise Scope
Valuation and Financial Modeling, Market Expansion Analysis
Project Summary
We assisted a Japanese food service chain in evaluating the acquisition of a donburi-style chain in Singapore and Hong Kong. Over three months, we conducted a valuation of current outlets, developed DCF and LBO analyses, and assessed new market opportunities. Our work provided the client with the data needed for a go/no-go decision, successfully evaluating both current business and expansion potential.
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Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Country Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Country Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Shingo Kasumoto
Managing Partner
Nationality: Japanese
Country Coverage:
Singapore, Japan, Indonesia, Malaysia, Thailand, Myanmar, Vietnam, Philippines
Past Experience:
P&G

Takahiro Okawa
Partner
Nationality: Japanese
Country Coverage:
Japan, Singapore, Thailand, Vietnam, Indonesia
Past Experience:
Accenture, Rakuten

Jatin Gulati
Partner
Nationality: Indian
Country Coverage:
Philippines, India
Past Experience:
McKinsey & Company, Accenture Strategy

Laurent Fihey
Partner
Nationality: French
Country Coverage:
Europe (most countries), Greater China, Japan, South Korea, Thailand, Vietnam, Philippines, Indonesia, Saudi Arabia, Morocco, USA, Canada, Mexico
Past Experience:
Arthur Andersen, Advancy

Nuttapan Meethong
Director
Nationality: Thai
Country Coverage:
Thailand
Past Experience:
KPMG Thailand

Chi Ly
Director
Nationality: Vietnamese
Country Coverage:
Vietnam
Past Experience:
KPMG, PwC
Talk to Our Retail Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus