Vietnam Sales & Channel Excellence Consulting
YCP excels in Vietnam Sales & Channel Excellence Consulting, empowering businesses to thrive in Vietnam's competitive markets with their comprehensive services. With decades of experience and a hands-on support approach, YCP enhances sales channels and strategies for optimal growth.

YCP in Numbers
Key Challenges We Address
Navigating Complex Distribution Networks in Vietnam
- Vietnam’s sales landscape is marked by a dense network of distributors and retailers, making it difficult for companies to ensure consistent product availability.
- Leveraging deep local insights, YCP maps optimal distribution models and helps streamline multi-tiered networks for greater reach and control.
Adapting Sales Strategies to Shifting Consumer Behaviors
- Consumer preferences in Vietnam are evolving rapidly, with digital channels and omnichannel experiences now influencing most purchase decisions.
- YCP’s experts tailor sales approaches to align with local digital adoption, helping clients integrate online and offline strategies for maximum engagement.
Managing Channel Partner Performance Effectively
- Varying channel partner capabilities in Vietnam lead to inconsistent sales performance and difficulties in standardizing customer experience.
- YCP implements robust performance frameworks and training programs, ensuring partners deliver consistent results and foster customer loyalty.
Ensuring Compliance with Local Regulatory Requirements
- Constant updates in Vietnamese regulations on sales practices can expose companies to compliance risks and potential disruptions.
- By staying ahead of regulatory shifts, YCP helps clients adapt sales operations smoothly, minimizing risks and maintaining business continuity.
Why Choose YCP
YCP brings deep expertise and a strong track record in delivering tailored Sales & Channel Excellence consulting solutions for businesses navigating Vietnam’s dynamic market. Leveraging proprietary methodologies and innovative data-driven tools, we help clients optimize every stage of their sales and channel strategies. By fusing Vietnamese market acumen with global best practices, YCP ensures solutions are sustainable, cost-effective, and precisely matched to clients’ unique needs and operational realities. Why Choose YCP for Sales & Channel Excellence Consulting in Vietnam:
Localized Expertise
Deep understanding of the Indian procurement landscape, ensuring solutions that align with local market dynamics.
Data-Driven Solutions
Advanced analytics to identify cost-saving opportunities and optimize procurement strategies in real time.
Proven Cost Savings
Average savings of 12-18% for clients through strategic supplier negotiations and efficient procurement processes.
End-to-End Support
From strategy development to implementation, we support your business throughout the entire supply chain optimization journey.
Partnering with YCP means Vietnamese businesses gain a true ally committed to accelerating revenue growth and elevating channel performance. Our team offers hands-on partnership—working side-by-side with clients, implementing action-oriented strategies, and driving tangible improvements at every step. With YCP, organizations receive unwavering support from start to finish, empowering them to seize new opportunities and achieve lasting commercial success.
With over 70% of Vietnamese consumers preferring omnichannel shopping,
73%*
companies must master sales & channel strategies to lead Vietnam’s dynamic market.
Source: Statista, 2024
YCP Sales & Channel Excellence Experts in Vietnam
In the dynamic landscape of Vietnam's market, industries must leverage a competent Sales & Channel Excellence Consulting provider to excel amidst rising competition. With evolving consumer demands and technological advances, structured approaches in sales strategies become crucial for industries aiming to establish a robust footprint in Vietnam. The need for expert guidance in navigating these complexities is more prominent than ever.
YCP's comprehensive Sales & Channel Excellence Consulting bridges gaps in strategic sales efforts across different industries in Vietnam. Our globally-experienced professionals and deep market insights empower clients to tackle barriers effectively. Through our expertise, businesses receive hands-on guidance necessary for successful market entry, overcoming obstacles, and fostering sustained growth in Vietnam's diverse economic environment.
Entrust YCP as your dependable Sales & Channel Excellence partner. Our reputation for delivering accurate insights coupled with a strategic approach makes us essential for businesses seeking competitive advantage in Vietnam. Depend on our unwavering commitment to elevating your position in the market.
Navigate and Succeed:
Vietnam Sales & Channel Excellence at Your Service
S&OP (Sales & Operation Planning)
Excel in Sales & Operation Planning with YCP's tailored expertise in Vietnam, empowering firms through refined channel optimization strategies.
IBP (Integrated Business Planning)
IBP optimizes Vietnam sales with tailored strategies; YCP powers success through expert Sales & Channel Excellence consultancy.
Demand Forecasting & Planning
Enhance Vietnam’s market impact with YCP's Sales & Channel Excellence Consulting, optimizing demand forecasting & planning tailored for elite leaders.
Production Planning
Harness YCP's expertise in Vietnam Sales & Channel Excellence Consulting to optimize your production planning and sales channels for unmatched growth.
Sales Channel Expansion
Enhance Vietnam's sales channels with YCP’s commitment to bolstering regional success through strategic Sales & Channel Excellence Consulting.
Sales & Channel Excellence
Unlock growth in Vietnam with YCP's Sales & Channel Excellence, optimizing strategies to empower your sales channels and elevate your business impact.
Channel Productivity Improvement
YCP elevates Vietnam's sales channels by fine-tuning productivity and optimizing sales & channel excellence strategies tailored to unique client needs.
Marketing Operations Optimization
YCP's Sales & Channel Excellence Consulting in Vietnam empowers industry leaders, streamlining operations and optimizing marketing for unmatched results.
Our Industries












Our Clients
We have worked with more than 2000 companies throughout various industries.










What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"YCP made sure they had a thorough understanding of our business needs and objectives and focused on the key aspects of the Vietnam market that helped us with our market development strategies. Their analysis and recommendations provided us with clear insights into the decision of our strategic options. "
Managing Director Asia Pacific
Teva Pharma
YCP in Media











Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.

At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.

Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.
Publications

AI in Healthcare: Keeping the Patient at the Center of Innovation
AI is reshaping healthcare by improving efficiency, diagnostics, and personalized care amid rising costs and workforce shortages. Applications span prediction, telemedicine, diagnostics, and robotics across providers, insurers, and pharma. Long-term impact depends on responsible adoption, data quality, and strong governance.

India’s CRDMO Market: Building Momentum through Operational Excellence
India’s CRDMO market is growing rapidly, driven by China+1 strategies, funding access, and policy support. However, scale, cost pressure, and regulatory demands pose challenges. To compete globally, companies will depend on operational excellence, technology adoption, and building scalable, end-to-end capabilities.

Employee Wellness in the Age of Healthtech
Employee wellness is becoming a strategic priority as workforce expectations evolve. Health technology is shifting programs toward personalized, proactive solutions, particularly across Asia. While data, privacy, and ROI challenges remain, organizations that integrate technology with human-centered design can build more resilient workforces.

The Strategic Response of Vietnamese Enterprises Amid US-China Tensions: Market Diversification and Embracing ESG Compliance
Vietnam’s export-led growth faces rising pressure as U.S.–China trade tensions and tariff risks intensify. While China+1 has driven past gains, firms must adapt by diversifying export markets, leveraging FTAs, and strengthening ESG capabilities to remain competitive and resilient in a shifting global trade environment.
Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting

Shingo Kasumoto
Managing Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
P&G

Takahiro Okawara
Partner
Nationality: Japanese
Region Coverage:
Japan, Singapore, Thailand, Vietnam, Indonesia
Past Experience:
Accenture, Rakuten

Jatin Gulati
Partner
Nationality: Indian
Region Coverage:
Asia
Past Experience:
McKinsey & Company, Accenture Strategy

Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe, Asia, Middle East, Africa, North America, South America
Past Experience:
Arthur Andersen, Advancy

Chi Ly
Director
Nationality: Vietnamese
Region Coverage:
Asia
Past Experience:
KPMG, PwC
Talk to Our Sales & Channel Excellence Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus

