
YCP Sales Channel Strategy Experts in Vietnam

Vietnam offers immense business potential, with a growing market ripe for diverse sales channel strategies.
Yet, companies face barriers such as complex regulations and intense competition in establishing effective sales channels in Vietnam.
A consulting firm with deep Sales Channel Strategy experience in Vietnam is crucial. YCP stands out as the premier provider in this market.

YCP in Numbers
Navigate and Succeed: Vietnam Sales Channel Strategy at Your Service
In Vietnam, YCP optimizes Sales Channel Strategy, tailoring solutions to tap into the dynamic market. Our expertise unlocks growth, adapting to local nuances.
YCP's deep dive into Vietnam's sales landscape ensures clients' strategies are robust and forward-thinking. We navigate complexities, positioning businesses for success.
Leveraging YCP's network and insights within Vietnam, our Sales Channel Strategy consulting amplifies market penetration and revenue, fostering sustainable growth.
Our Industries












Dominate Vietnam Through Sales Channel Strategy
Accelerating Digital Shift in Vietnam Market
- With 64% internet penetration in Vietnam, businesses risk losing market share if they ignore digital sales strategies, which are now vital for commercial survival.
- Addressing digital gaps will not only stabilize existing operations but also open new online sales avenues for unprecedented reach and heightened customer interaction.
Changing Consumer Behaviour Necessitates Action
- E-commerce adoption is rising swiftly, driven by young tech-savvy consumers. Businesses unresponsive to these shifts may face dwindling relevance in retail.
- Harnessing this trend can elevate business profiles, introduce insights-led offerings, and adapt proactively to consumer buying preferences occupying the online landscape.
Emerging E-commerce Landscape Brings Potential
- Vietnam's e-commerce is projected to grow by 20% annually. This burgeoning sector holds immense untapped potential for firms leveraging digital platforms.
- Strategic collaboration with e-commerce and marketing platforms through tailored approaches fosters enhanced brand visibility across virtual market spaces.
Growth Forecast for Vietnam's Retail Sector
- The retail sector in Vietnam is poised to reach $173 billion by 2026, representing critical opportunities for sales channel strategy consulting services.
- Integrating diverse sales channels now furnishes firms with competitive edges, geared for escalating growth spurts within this evolving economic framework.
Our Clients
We have worked with more than 2000 companies throughout various industries.








What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"YCP made sure they had a thorough understanding of our business needs and objectives and focused on the key aspects of the Vietnam market that helped us with our market development strategies. Their analysis and recommendations provided us with clear insights into the decision of our strategic options. "
Managing Director Asia Pacific
Teva Pharma
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
E-Commerce Website Development
Client
A Japanese medical equipment manufacturer
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client needed support tapping into the Southeast Asian market and building an e-commerce channel. We created a market entry strategy in three countries, developed localised landing pages, and managed client campaigns to gain market access.
Event Website Development for an Industrial Automation Conference
Client
A Japanese machine vision distributor
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client wanted to promote an event for industry leaders in industrial automation and IoT. We created a comprehensive event website that integrated with an event technology platform, Eventbrite. This resulted in 250 RSVPs, primarily from the site.
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Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Country Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Country Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Shingo Kasumoto
Managing Partner
Nationality: Japanese
Country Coverage:
Singapore, Japan, Indonesia, Malaysia, Thailand, Myanmar, Vietnam, Philippines
Past Experience:
P&G

Takahiro Okawa
Partner
Nationality: Japanese
Country Coverage:
Japan, Singapore, Thailand, Vietnam, Indonesia
Past Experience:
Accenture, Rakuten

Jatin Gulati
Partner
Nationality: Indian
Country Coverage:
Philippines, India
Past Experience:
McKinsey & Company, Accenture Strategy

Laurent Fihey
Partner
Nationality: French
Country Coverage:
Europe (most countries), Greater China, Japan, South Korea, Thailand, Vietnam, Philippines, Indonesia, Saudi Arabia, Morocco, USA, Canada, Mexico
Past Experience:
Arthur Andersen, Advancy

Nuttapan Meethong
Director
Nationality: Thai
Country Coverage:
Thailand
Past Experience:
KPMG Thailand

Chi Ly
Director
Nationality: Vietnamese
Country Coverage:
Vietnam
Past Experience:
KPMG, PwC
Talk to Our Sales Channel Strategy Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus