YCP is pleased to announce that its client, ValueCommerce Co., Ltd., a leading Japanese affiliate marketing, digital advertising, and travel tech firm publicly traded on the Tokyo Stock Exchange, has successfully completed an exclusive Series C investment in StyleDoubler.

StyleDoubler is a leading and fast-growing platform that empowers creators to monetize their content through collaborations with top global brands. With offices in Indonesia and Thailand, and operations spanning across Southeast Asia, the company has established itself as a key player in the region's influencer marketing ecosystem.

This strategic investment marks ValueCommerce’s entry into the influencer marketing space in Southeast Asia, leveraging StyleDoubler’s regional footprint and proprietary technology. The partnership is expected to generate significant synergies by combining ValueCommerce’s deep expertise in affiliate marketing in Japan with StyleDoubler’s creator-driven platform, unlocking new business opportunities across the region.

YCP acted as an M&A consultant to ValueCommerce on the transaction. The YCP Deal team was led by our Partner, Gary Murakami, and his team consisting of Koh Kitagawa, Alex Charles Vila, Oanh Nguyen, Ibnu Nur Hamzah, and Tinn Habanananda. 

About YCP’s M&A Practice 
YCP expertly advises clients in Asia and across the globe on M&A transactions, ensuring that maximum value is captured at each stage of corporate M&A deal-making. From the conclusion of the memorandum of understanding to closing, we offer a range of comprehensive transaction services related to pre-and post-M&A processes, specifically M&A-related project management office (PMO), commercial due diligence, financial advisory, and post-merger integration, including cross-border transactions. 

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