Overview

Join YCP Group for our latest insights webinar, "Pricing in the Digital Age: Emerging Trends and Tools in SEA." In this session, we will explore how pricing strategies and tools are transitioning from traditional offline methods to digital approaches. Learn about the growing role of technology in developing pricing strategies for the digital era, and how combining tech driven pricing strategies with the right tools can lead to increased revenue and improved supply planning across Southeast Asia.

Agenda

The Evolution of Pricing Strategies 

  • Traditional vs Digital Pricing 
  • The Role of Technology 

Key Pricing Trends & Tools in the Digital Age 

  • Dynamic Pricing 
  • Personalized Pricing 
  • Subscription Models 
  • Pricing Tools 
  • Business Impact 

What the Future Looks Like 

  • Emerging Trends 
  • Emerging Technologies


Q&A session with the live audience 

 
This webinar will also be conducted in Japanese (May 23). For more information on the Japanese session, click here.

Speakers

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Speaker

Eucel Maximo

Director

Eucel is a Director of YCP Interactive Solutions division based in the Philippines. He has over 13 years of experience working for Forbes 500 companies (Coca-Cola, RB, Mondelez, Mead Johnson) in different roles across marketing, sales, market intelligence, e-commerce, and finance. He also has experience in the advertising industry, where he’s worked with top brands such as Samsung, Unilever, Heineken and Nestle as they ran their regional campaigns. On top of that, Eucel serves on the board of various non-profit organizations.
YCP

Register

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