Our Partner, Eunice Maximo, recently participated as a discussion host at Campaign360, one of Asia's leading marketing and advertising conferences, held in Singapore.
Eunice co-hosted a focus group discussion under the event's Innovation and Engagement theme, exploring the topic "Building Effective Omnichannel Campaigns for Today's Audience — The Key to Authentic Engagement." The session brought together senior marketing leaders from brands including Jollibee, P&G, and Heineken to examine how brands can move beyond fragmented channel strategies and create cohesive, resonant experiences across every touchpoint.
The discussion explored how a new generation of consumers, particularly Gen Z, has reshaped today's market, demanding that brands show up authentically across digital, experiential, and traditional channels. Participants examined how to cut through in a landscape where personalization and human connection must go hand in hand.
Eunice's perspective drew on YCP's cross-sector work with brands navigating complex consumer markets across Asia, offering insights on how organizations can align creative ambition with operational capability to deliver campaigns that truly resonate with today's audiences.
Campaign360 convenes senior practitioners across marketing, media, and technology under this year's theme, “Human Connection & Intelligent Marketing,” providing a platform for candid dialogue on the challenges and opportunities shaping the industry today.
About Our Expert
Eunice Maximo is a Partner at YCP based in the Philippines, with a 12-year track record as a creative leader working with global agencies on major brands across APAC, including Reckitt, P&G, Samsung, Unilever, Heineken, and Nestle. She was ranked among the top 17 Creatives in the Philippines by Campaign Asia in 2023, and her work has been recognized at Mad Stars, New York Festivals, Spikes Asia, and Cannes Lions.
