MANILA, JULY 2026 — YCP has released a new white paper titled “Creativity in the Age of AI Algorithms: How Ideas Are Chosen, Shaped, and Scaled by Code,” examining how AI, short-form video, and algorithms are changing how organizations approach marketing and content creation.
Digital platforms are playing an important role in determining the content audiences see. Short-form video has become a dominant content format for marketers, while AI-powered tools are accelerating production. Together, these shifts are driving the evolution of algorithm-driven creative marketing, redefining how brands compete for consumer attention.
Against this backdrop, the white paper explores the growing influence of AI algorithm marketing on creative decision-making. It examines how AI is being applied across marketing operations, from rapid testing and audience targeting to campaign optimization, enabling organizations to accelerate learning cycles and make creative decisions based on real-time signals.
“The brands winning in the algorithmic era are not the ones with the biggest budgets. They are the ones with the fastest creative engines,” says Eucel Maximo, Partner at YCP.
Finally, the white paper highlights Southeast Asian digital marketing trends. With highly engaged social media users, as well as powerful social commerce activity, the region provides indicates new opportunities for digital growth.
The white paper provides a framework for understanding how AI and algorithms are changing marketing on digital platforms, with practical insights for marketers and business leaders.
To access the full white paper, click here.
