October 2025

Indonesia’s Industrial Future: Capturing Ownership in the Downstream Economy

by Septian Waluyan

YCP Partner Septian Waluyan shares his expert insights on Indonesia’s industrial downstreaming push and the path to capturing domestic industrial value.

August 2024

Partner Expertise: Behind Reckitt's Multimarket Campaign for Tech-Savvy Moms

by Eunice Maximo

Our Head of Creatives and Partner, Eunice Maximo, walks us through the idea development process behind her team's campaign for Reckitt Benckiser.

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