
Expert Insight

October 2025
Indonesia’s Industrial Future: Capturing Ownership in the Downstream Economy
by Septian Waluyan
YCP Partner Septian Waluyan shares his expert insights on Indonesia’s industrial downstreaming push and the path to capturing domestic industrial value.

August 2024
Partner Expertise: Behind Reckitt's Multimarket Campaign for Tech-Savvy Moms
by Eunice Maximo
Our Head of Creatives and Partner, Eunice Maximo, walks us through the idea development process behind her team's campaign for Reckitt Benckiser.
